Duomo

Hi guys,

Sorry that this is my first post on the forum, I often scan around but haven't yet posted.

The reason for my post is that I was hoping for some critique/guidance. I am currently working with a company offering training courses in trading. The product is great and I do think it would sell well, but I'm not sure people realise this course is really different to anything else out there, it really does work.

The landing page is currently getting a conversion rate of 2% as we are only getting 2 signups per 100 clicks. This is my 2nd variation of the landing page and I expected it to do a lot better.

Do any of you have any advice or suggestions? The page is here

Thanks in advance
Debbie x

savidge4

First thing I would change is the headline. I don't know what you are using to draw the traffic. if it is "become a millionaire click here" then your traffic is so far off base you will not be getting good solid targeted traffic.

BUT, if you are bringing them in with "Make millions with Forex" your headline needs to be more like "10 ways to get ahead in Forex, et the free report" orsomethingto thatnature.

Duomo

We have a couple of google text ads running which are getting a decent number of clicks but a low CTR. Here are examples:

Learn to Trade Profitably
FREE eBook and exclusive content,
Enables high returns in any market

Want to learn to trade?
Professional trading courses online
Free book & Free signup. Profit now

Trade and Invest Courses
Free eBook on Signup & free content
Attend courses run by professionals

we also ran these but stopped them:

Free, Learn to Trade NOW
Register to make consistent profits
Free training courses now online

Learn to Trade Profitably
Free eBook and exclusive content,
Enables high returns in any market

Duomo

Thank you for this advice. I will already look into changing that, but will leave it online temporarily in case I get more feedback from people.

MWatson

Yeah you're headline is going to be first thing your visitors see - ( it has been said you have 8 seconds or less to capture your visitors attention) so make sure it's highly targeted to your audience. A good way to find headlines are check out competitors ppc ads, also change around some Buzzfeed headlines to target your niche. Hope this helps.


Cheers,
Mark

Duomo

Thanks, I have now changed the headline and rejigged a few things! Hopefully this is better?

savidge4

Maybe still missing the mark a bit...

Is the ebook going to reveal 4 steps to trading like a professional? Or is the ebook one of the 4 steps?

you should DEFINE your headline. "4 Steps to Trading like a Professional" is far more enticing than "4 Steps to Trading like a Professional Register Your Details Now For Our Free ebook" - that's a sales pitch and not a headline.

I guess the question to ask is WHAT is in the e-book?

Duomo

The ebook is a free 'how to trade' book using the unique methods from the company. So it is a strong USP in itself. Sorry being a bit slow to get this correct, I'm just a bit lost as to how to really get the point across in the headline!

The book is the first of the 4 steps. The next steps include enrolling on a course

savidge4

You want people to sign up so that you have the opportunity to get them into the following 3 steps. so Step 1 is to get them download the book. WHATS IN THE BOOK? What can you give me in trade for my e-mail address?

is there "10 unique Methods to better trading" in there?

FORGET the program you are trying to sell on the BACKEND.. focus more on SELLING me the free ebook. SHOW ME the Value in what the ebook has to offer.

if the lead in is "Learn To Trade Profitably" and the Head Line to the landing is "10 unique Methods to better trading" do you see how that might be effective?

I would almost bet.... the above with BIG LETTERS "GET THE 10 UNIQUE METHODS NOW" on the left, and the optin box on the right, would out perform your current 2%.

BUT I don't know what's in the book, but you do! That's what you are looking for. Simple Direct and to the Point.

Duomo

Thank you for this! I have now made quite a lot of changes. I would greatly appreciate your thoughts.

savidge4

Can you make that headline tighter? ( and loose the underline )

"Do You Want To Know The Secret To Profitable Trading?"

Is there only 1 secret?

How about "Learn to Build and Implement Trading Strategies"

or "Secrets Revealed, Learn To Make Money Trading."

your CTA "Email me the free download link" its not saying click me... "Start Making Money Today" or something like that... SCREAM click now.

Make the CTA button bolder and brighter.. I am not going to say that it blends in, but it doesn't really stand out either.

Overall tho it is looking better... what is the traffic saying?

You might also want to consider and again this would be one of those testing things... bring the Security badges up under the optin box.

Duomo

I have made those changes. We haven't had any sign-ups yet since the changes but it may be that our adwords budget has run out for the day. I will have a look into that. Thank you for the advice