Seiryuu

Hey warriors, I'm in need of advice.

I've been sending quality traffic to my website and have noticed a decent percentage of people are clicking through to the "download now" button, which leads them to a page with the price tag. That download page though has given a 100% bounce rate so far. I have two theories:

1) The "download now" is misleading and implying that the product will be available for free

2) They don't like the price

I was just wondering what everyone's first impressions were? Any help would be appreciated!

John Pagulayan

1. Yup...It's definitely misleading.

Is the product yours? Why not create a free portion of your product, kinda like a free taste of what is inside and sell to them once they opt in? That would fit better with the download now instead of a paid product.

2. You said that people love the product. And 'love' is such a strong emotion. Any emotion that strong will get them to buy no matter what the price point.

Raydal

You need to place everything on ONE PAGE. No need to have to
click through to see the price. It is $5 so no need to hide it or warm
up to the price.

Plus I had to scroll down to see the rest of the page because the
green sections seemed complete. Didn't realize there was text
below.

So simplify the page set up and see what happens.

-Ray Edwards

marciayudkin

Hi there,

As it happens, I have just gotten back from a month in China, where I was a "waiguo ren" (the Chinese equivalent of "gaijin").

Based on my observations, I don't believe you have gotten to the main benefits of your product. Besides sticking out if they are not racially Asian, what problems do foreigners experience in Japan (or China, in my case)?

* They stick out more than they have to, and in a negative way.

* They unintentionally offend people - and don't have a clue why.

* They can't interpret the behavior of the locals correctly.

* They get negative responses to their requests, or no one will even engage with them.

* The "insider" elements of their environment remain closed to them.

* They miss out on the home invitations and interesting conversations they could have if they were more culturally aware.

* Travel is not the broadening experience they expected, and they go home disappointed.

Keep digging for points like those and then turn them around for the benefits of your information.

You need to make this a "must-have" by connecting with the most urgent and important wants of your readers.

Also, you need to explain what the basis of your expertise is.

Good luck,
Marcia Yudkin

Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.

marciayudkin

I forgot to mention business users, who would be:

* Afraid of losing opportunities

* Frustrated at not being able to make connections

* Wishing they could sign up Japanese clients

Marcia Yudkin

Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.

Seiryuu

I like the free sample idea, thanks!

In hindsight, "love" was probably too strong an adjective to use. They definitely display an interest which is a good sign, hopefully with trial and error I can make them feel more strongly for my product.

Thank you for the tips Ray! I was using the two separate pages as a test to see whether it was the product or the price was driving users away, but looking back, the fact that there were two pages might have been hurting conversions anyway.

Point taken on the lower half of the page being hidden, I'm working on it as we speak!

Thanks! There's some really great ideas here. I'm really lucky that someone in your position saw this thread. I'm getting to work on a revamp as we speak!

RogozRazvan

Your sample page is broken.

As far as the guide goes, you've got me intrigued. If I were to visit Japan next week, I would certainly buy it. The video was straight to the point and at $5, it is an impulse buy. Just as I don't read 15 pages of reviews when I buy something from Amazon for my Kindle, so most people will just buy it directly at such a low price.

Brent Jones

I just checked out your website. Must have changed it. I like the color scheme and the design. Nice job.

Agreed. A $5 price tag shouldn't require much thought... or love.

Looks like that happened. Have the results changed any?

Agreed.