Please critique site: I'd like higher conversions

Liarspoker · 30th Oct 2014, 01:14 PM

Hi All,

Thanks a bunch for reading this post.

Most of my work is offline but I want to get an automated online model working so that I have to work less offline.

My site is www.Market-Swings.com

I am looking for advice to generate more conversions for the free 10 day course as well as converting more sales.

Currently I am split testing the opt-in and am installing GWO to start split testing my pages. My aim over the next month is to set up two adword ads for each product - deleting the least efficient ad. I am already running some google ads as I am testing keywords.

I must also state that my site is covered somewhat by regulation so I can't make unsubstantiated claims of Easily Increase Your Profit By 2,734%!! (well, you know what I mean).

Many thanks

Dustinhuba · 30th Oct 2014, 01:30 PM

Hey man. i think you could put up a few pictures and maybe check out a couple other pages that are doing well and see what it is about them that stand out to you. then implement that into your site

ewenmack · 30th Oct 2014, 11:19 PM

If people had the choice of...

learning something new...

or...

be given the 3 Hottest Stocks To Own If You
Are Building Wealth...

which would they go for?

The answer is the single cause of failure or success
you'll ever have.

Best,
Doctor E. Vile

joshsiaw · 3rd Nov 2014, 07:01 AM

Hi, just to add my 2 cents. Outcome usually works better for headlines. So while you can't make unsubstantiated claims, you might say something like "Discover How I Made $ In X Days" or "3 Things I Wish I Knew When I Started Stock Brokering".

And usually taking away the name field and leaving just the email helps conversions.

Hope that helps.

Jack Sarlo · 5th Nov 2014, 03:33 AM

I think if you drive traffic to that site you won't get 1 lead. It's impossible.

All I can say is you haven't learnt copywriting, or learnt enough of it.

* No good headline
* The rest is just bunches of paragraphs
* Below there's more paragraphs with different font text and entire paragraphs in bold (no one will know those are testimonials - I know because I tried hard just for my reply). Suddenly also they're center aligned.

Just compare that with a very successful salesletter and you should see clear differences. That's one way to learn at least how it should look like.

Instead of trying bit by bit to make the site better, I suggest take all the time you need to learn copywriting - it won't help you just to write salesletters that convert but also the google ads.

jojoba · 5th Nov 2014, 04:13 AM

Hello,

Few things.

First the content, frankly, it's too long and lack of a clear and strong headline.
Try to focus on three or four bullet points that value the most your product and start testing them !

Back to the lenght of the content, i tried to look at it as a fresh user and clearly there wasn't any part of the text that "pop" up to my eyes and gave me a clear understanding of "what is the purpose of the program".

Secondly, your lead collection box !
Where you put it, nobody can see it ! colors and placement are awefull, check best performing landing pages and pay attention to their lead collection box.. it should be THE most visible part of your page and your call to action should be irresistible to click on it !

Take example on this Landing page :
https://templates.unbounce.com/lead-...desktop-light/

You don't need more content ! You need be synthetic enought to explain the benefit of your product and the reasons why should sign up.
Just by reading your Headline, user should understand exactly what he'll benefit from signin up and the rest should be there only to destroy the last points that make he hesitate.

Hope it'll help !
J

30th Oct 2014, 01:14 PM	#1
Liarspoker HyperActive Warrior War Room Member Join Date: 2013 Location: London Posts: 138 Thanks: 31 Thanked 24 Times in 19 Posts	Please critique site: I'd like higher conversions Share on: Hi All, Thanks a bunch for reading this post. Most of my work is offline but I want to get an automated online model working so that I have to work less offline. My site is www.Market-Swings.com I am looking for advice to generate more conversions for the free 10 day course as well as converting more sales. Currently I am split testing the opt-in and am installing GWO to start split testing my pages. My aim over the next month is to set up two adword ads for each product - deleting the least efficient ad. I am already running some google ads as I am testing keywords. I must also state that my site is covered somewhat by regulation so I can't make unsubstantiated claims of Easily Increase Your Profit By 2,734%!! (well, you know what I mean). Many thanks
	Lovin' Life!

30th Oct 2014, 01:30 PM	#2
Dustinhuba Warrior Member Join Date: 2014 Location: Cincinnati Ohio Posts: 7 Thanks: 0 Thanked 1 Time in 1 Post	Re: Please critique site: I'd like higher conversions Share on: Hey man. i think you could put up a few pictures and maybe check out a couple other pages that are doing well and see what it is about them that stand out to you. then implement that into your site
	Cash Tsunami

30th Oct 2014, 11:19 PM	#3
ewenmack VIP Warrior War Room Member Join Date: 2006 Location: Auckland, New Zealand Posts: 6,621 Thanks: 3,448 Thanked 6,446 Times in 2,868 Posts	Re: Please critique site: I'd like higher conversions Share on: If people had the choice of... learning something new... or... be given the 3 Hottest Stocks To Own If You Are Building Wealth... which would they go for? The answer is the single cause of failure or success you'll ever have. Best, Doctor E. Vile

3rd Nov 2014, 07:01 AM	#4
joshsiaw HyperActive Warrior Join Date: 2010 Posts: 102 Thanks: 9 Thanked 23 Times in 23 Posts	Re: Please critique site: I'd like higher conversions Share on: Hi, just to add my 2 cents. Outcome usually works better for headlines. So while you can't make unsubstantiated claims, you might say something like "Discover How I Made $ In X Days" or "3 Things I Wish I Knew When I Started Stock Brokering". And usually taking away the name field and leaving just the email helps conversions. Hope that helps.
	The IM Hangout - Weekly Interviews with Successful Online Entrepreneurs

5th Nov 2014, 03:33 AM	#5
Jack Sarlo HyperActive Warrior Join Date: 2014 Location: Malta Posts: 232 Thanks: 34 Thanked 48 Times in 44 Posts	Re: Please critique site: I'd like higher conversions Share on: I think if you drive traffic to that site you won't get 1 lead. It's impossible. All I can say is you haven't learnt copywriting, or learnt enough of it. * No good headline * The rest is just bunches of paragraphs * Below there's more paragraphs with different font text and entire paragraphs in bold (no one will know those are testimonials - I know because I tried hard just for my reply). Suddenly also they're center aligned. Just compare that with a very successful salesletter and you should see clear differences. That's one way to learn at least how it should look like. Instead of trying bit by bit to make the site better, I suggest take all the time you need to learn copywriting - it won't help you just to write salesletters that convert but also the google ads.
	Free Guides Reveal How To Make BIG Money In the Info & Affiliate Business!

5th Nov 2014, 04:13 AM	#6
jojoba Conversion Guru Join Date: 2013 Location: between Tel aviv and Paris Posts: 39 Thanks: 2 Thanked 4 Times in 4 Posts	Re: Please critique site: I'd like higher conversions Share on: Hello, Few things. First the content, frankly, it's too long and lack of a clear and strong headline. Try to focus on three or four bullet points that value the most your product and start testing them ! Back to the lenght of the content, i tried to look at it as a fresh user and clearly there wasn't any part of the text that "pop" up to my eyes and gave me a clear understanding of "what is the purpose of the program". Secondly, your lead collection box ! Where you put it, nobody can see it ! colors and placement are awefull, check best performing landing pages and pay attention to their lead collection box.. it should be THE most visible part of your page and your call to action should be irresistible to click on it ! Take example on this Landing page : https://templates.unbounce.com/lead-...desktop-light/ You don't need more content ! You need be synthetic enought to explain the benefit of your product and the reasons why should sign up. Just by reading your Headline, user should understand exactly what he'll benefit from signin up and the rest should be there only to destroy the last points that make he hesitate. Hope it'll help ! J