31st Oct 2014, 11:16 PM | #1 |
Warrior Member Join Date: 2013
Posts: 10
Thanks: 0
Thanked 0 Times in 0 Posts
|
My friend has a dental office and is currently running an Adwords campaign but his conversion rate is pretty low. Can you suggest any improvements for his homepage? The rest of the pages on the site pretty much follow the same structure. I don't see any huge problems with it personally. -The phone number's at the top -Aesthetic header photo -Special deal in big letters right at the top -"Why choose us" list of reason to choose them over others -Decent copy writing on the left -Convenient info on bottom left like the address, map, hours, and accepted form of payments -Contact form on the bottom right Is there anything I'm missing? Maybe the Adwords campaign is the problem? http://georgetowndentalspa.com |
1st Nov 2014, 04:25 AM | #2 |
VIP Warrior War Room Member Join Date: 2006 Location: Auckland, New Zealand
Posts: 6,621
Thanks: 3,448
Thanked 6,446 Times in 2,868 Posts
|
Remove the generic header with the family. Replace it with a image of outside looking at the office, especially you say it's new. On the right hand side of the header put a image of the dentist with his no pain guarantee with his signiture. By no pain, I mean what do most patients don't like going to a dentist? Say it won't happen. Also in the Adwords keywords and website there needs to be what specialist area he works in. Those are the 2 biggest issues with what you have now. Best, Doctor E. Vile |
3rd Nov 2014, 07:07 AM | #3 |
HyperActive Warrior Join Date: 2010
Posts: 102
Thanks: 9
Thanked 23 Times in 23 Posts
|
How do you measure conversion? Is it the contact form at the bottom or calling? I thought the offer should be more prominent. I only noticed it after glancing through the page a few times. Perhaps experiment with having the offer in place of the header and use an opt in form instead? |
| |
3rd Nov 2014, 11:29 AM | #4 |
Marketing Strategist War Room Member Join Date: 2003 Location: USVI, USA.
Posts: 4,468
Thanks: 758
Thanked 3,341 Times in 1,627 Posts
|
Couple of reasons here: 1. The site looks bland. Looks like thousands of other dentist website and cards mailed. 2. Website is too wide. Keep it under 700 px. 3. What's his USP? What differentiates this office from others? With these types of "commodity" services you really have to stand out from the crowd. Don't be afraid to be weird in your marketing. I once read of one new dentist who in order to get patients rented a bunch of cars to fill the office parking lot so the office can appear busy to passersby. Now that's outside of the box marketing. -Ray Edwards |
The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS | |
3rd Nov 2014, 06:56 PM | #5 |
Warrior Member Join Date: 2014
Posts: 4
Thanks: 0
Thanked 1 Time in 1 Post
|
What you must do is try to cater to one type of person. You have to answer the question that the prospect is having in his head, "What's in it for me?" Now on first glance it's obvious it is a dentist office - but I don't know what's in it for me? Within the first three seconds, you must have them interested or they're BOUNCED! The key focus should be value. People don't go to dentists because they want to go to a dentist. Or people get their teeth cleaned regularly just to get them cleaned. There is an UNDERLYING REASON. And you must be very clear when attempting to communicate with your prospects within this 3 second time-frame. Now let's brainstorm... What value do people receive by going to the dentist? - They become more attractive to the opposite sex - Higher confidence/self esteem - They know if they do, they won't LOOSE their teeth These are just a few, but you must talk to these valued benefits to stand out, and don't worry about being all things to all people, because those who are get no conversions. If he prefers more of an young adult crowd, specify the benefit that THEY want ASAP. Same applies throughout every age segment. One thing to keep in mind is that everyone has their own values. What one values, another doesn't. To Simplify: What you're doing is saying what you are, but people don't resonate with that, it's really what's in it for me? If there's nothing that strikes interest and talks to me, I'm going to click out because it's not worth my precious time and the next guy will have the headline that talks directly to me and my desire. Hope this helped! |
Bookmarks |
Tags |
critique, dentist, website |
| |