Register Advertise with usHelp Desk Today's Posts Search

Closed Thread
Thread Tools Search this Thread
Unread 13th Nov 2014, 01:22 AM   #1
Warrior Member
 
Join Date: 2014
Location: Seoul, San Diego
Posts: 12
Thanks: 2
Thanked 0 Times in 0 Posts
Default
What do you think of my page?
Share on: 
fb share twitter share gplus share more share

I have high traffic but low conversion. Any suggestions?

Go-Clair | Premium Air Purifiers with e2f technology.
pimpinomics is offline  
Unread 13th Nov 2014, 04:28 AM   #2
Active Warrior
 
Join Date: 2014
Location: India
Posts: 39
Thanks: 11
Thanked 9 Times in 9 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

your landing page looks cool... What about the quality of your traffic? which source you'r using to send traffic..?

AWESOMENESS...
Shri Gp is offline  
Unread 13th Nov 2014, 11:46 AM   #3
Active Warrior
 
JNano's Avatar
 
Join Date: 2014
Posts: 36
Thanks: 2
Thanked 5 Times in 4 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

Page looks pretty good and clean but I would change "watch our purifiers go to work" with something like "See how our purifiers help you breathe cleaner air".

I would also add 1 or 2 more order buttons down the page, and move the safety, design etc... section higher up the page and expand on it. Maybe quote some studies as well.

It just seems that it's a bit too focused on the product features and not enough on what it does for you.

Every 3 seconds 1 person gets hacked online.
Protect Your Privacy Online & Stay Safe From Malicious Attacks
High Speed, High Security VPN From $5.99/mo

Visit DATHO VPN Now
JNano is offline  
Unread 13th Nov 2014, 06:56 PM   #4
Warrior Member
 
Join Date: 2014
Location: Seoul, San Diego
Posts: 12
Thanks: 2
Thanked 0 Times in 0 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

Originally Posted by Shri Gp View Post

your landing page looks cool... What about the quality of your traffic? which source you'r using to send traffic..?
The quality of traffic is:

Facebook ADS = low. The page duration is very low for these ads. Seems a bit scammy.

Google Adwords = The keywords/display AD seems to be working well.

Affiliate Program = Our affiliate program probably generates the most traffic and sales.


I was thinking about trying out this MGID network. Have any of you tried them out for CPC?
pimpinomics is offline  
Unread 13th Nov 2014, 07:05 PM   #5
Warrior Member
 
Join Date: 2014
Location: Seoul, San Diego
Posts: 12
Thanks: 2
Thanked 0 Times in 0 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

Originally Posted by JNano View Post

Page looks pretty good and clean but I would change "watch our purifiers go to work" with something like "See how our purifiers help you breathe cleaner air".

I would also add 1 or 2 more order buttons down the page, and move the safety, design etc... section higher up the page and expand on it. Maybe quote some studies as well.

It just seems that it's a bit too focused on the product features and not enough on what it does for you.
Thanks. I'm going to test out your advice. Thanks.
pimpinomics is offline  
Unread 14th Nov 2014, 07:10 AM   #6
HyperActive Warrior
 
chaotic squid's Avatar
 
Join Date: 2013
Location: Milwaukee, WI
Posts: 328
Thanks: 28
Thanked 99 Times in 76 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

I think the page focuses too much on the features and not enough on the benefits. Otherwise the landing page design is very good
chaotic squid is offline  
Unread 14th Nov 2014, 08:59 AM   #7
kirby
 
Join Date: 2011
Location: Nowhere, USA
Posts: 1,317
Thanks: 281
Thanked 599 Times in 420 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

are most of your buyers women?

google search "chet holmes and Carpet cleaning case study"

how this company sold to their Ideal buyer and "re set" the buying criteria -

SAFETY
Better for the environment
Designed to fit any home
etc..,


biggest image should be the women and the baby
kirbymarketingconcierge is offline  
Unread 14th Nov 2014, 10:57 AM   #8
HyperActive Warrior
War Room Member
 
MeelisM's Avatar
 
Join Date: 2010
Location: Silicon Valley, California
Posts: 349
Thanks: 112
Thanked 120 Times in 94 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

Wow pretty nice site...

I'd also go with a couple of more order buttons though

MeelisM
MeelisM is offline  
Unread 14th Nov 2014, 11:06 AM   #9
Peter Twist
War Room Member
 
powercomm's Avatar
 
Join Date: 2010
Location: Europe
Posts: 66
Thanks: 19
Thanked 86 Times in 17 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

Hi it's a nice and clean looking page. Agreeing with the previous contributors I think you need to focus more on the benefits and a strong call to action.

powercomm is offline  
Unread 14th Nov 2014, 02:34 PM   #10
Advanced Warrior
 
Join Date: 2009
Posts: 551
Thanks: 58
Thanked 244 Times in 153 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

All the right principles are there. I would test different headline variations though.
RogozRazvan is offline  
Unread 14th Nov 2014, 02:44 PM   #11
Senior Warrior Member
 
DWaters's Avatar
 
Join Date: 2010
Location: Massachusetts
Posts: 1,361
Thanks: 844
Thanked 463 Times in 384 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

You do have a nice clean looking site. But my first impression was that I see an order button and I have not yet learned why I should "buy now". The content is further down, below the fold. The content does not appear until I scroll down to find it. When a person first lands on the page they need something to keep them there.

As mentioned earlier in this thread benefits need to be pointed out to the visitor and they should see something about those benefits immediately.

How I really Make Money With Amazon

Want to get rich with top rated FREE Super Affiliate Training?
DWaters is offline  
Unread 17th Nov 2014, 06:10 AM   #12
VIP Warrior
Registered Member
War Room Member
 
Oziboomer's Avatar
 
Join Date: 2013
Location: Brisbane, Australia
Posts: 2,220
Thanks: 2,291
Thanked 2,251 Times in 1,235 Posts
Blog Entries: 2
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

Very professional look but I didn't see any opt-in options so you can to market to visitors that are not yet ready to buy or any compelling reason for them to return.

I run a few different sites that employ a game theory formula type approach to getting prospects engaged in our products.

I'd suggest a simple form so prospects can assess which purifier is the right fit for their needs.

You could use a simple survey funnel type process where prospects enter seemingly mundane information in a multi-step process and as they profess throughout the assessment process (simple) you can direct them to a landing page that has their "ideal" purifier on the result page. Also a good call to action and an time sensitive offer. Also in the sequence ask for name and email (for some clients we ask phone number also)

Put them in a follow up sequence.

There are so many permutations for you to investigate.

Definitelty use Facebook retargeting pixel so you can keep marketing to the prospects.

Ideally get the follow-up sequences automated.

Offer some "free guide" to get op-tins also.

Maybe consider Live chat options (outsourced or you can do in house with some software).

Maybe even offer webinar on "choosing the right purifier" You can set this to evergreen with various software (easywebinarplugin and others spring to mind.)

If you are interested in seeing a couple of the survey type sequences I run please PM me as I'm not sure I should post links to them here, but I'm more than happy to share.
Oziboomer is offline  
Unread 17th Nov 2014, 02:46 PM   #13
Active Warrior
 
arif65's Avatar
 
Join Date: 2011
Location: Bangladesh
Posts: 41
Thanks: 35
Thanked 6 Times in 6 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

Pretty Nice and Clean Design. But I agree with Oziboomer that you should use pop up opt-in form to generate lead. Also I think You Should Show Some Social Proof to Your Visitors.
arif65 is offline  
Unread 17th Nov 2014, 05:37 PM   #14
Midnight Oil Warrior
 
Join Date: 2013
Location: Bridgeport, WV.
Posts: 6,725
Thanks: 3,504
Thanked 6,478 Times in 3,448 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

I am going to be honest here... no its pretty, its clean. I would consider this a good example of "what NOT to do" when designing a landing page.

Before I get into what I would do, let me spew off a quick lesson. Online marketing at its core is 3 steps
  1. Get Traffic
  2. pre-qualify the traffic
  3. Sell to the traffic
The page obviously has no part in the "getting traffic" portion... unless you are looking or SEO as a way to "Get Traffic" This page in no way is prequalifying its visitors, and to be honest it is not selling either. So the 2 elements this page SHOULD be doing, its failing. ( and from this I am guessing that is why you are asking for a review )

So we are no longer talk about traffic, we will assume you have that under control.

So how exactly do you pre qualify traffic? actually with the content on your site this could be done EASILY with a bit more than a bit of editing.

The landing page should be: "The New Standard in Air Purifiers" "Clean air. All day. Every day." the image you have and a NEW call to action "Learn More" <-- this of course would need to be tested. And that is IT. nothing more nothing less

Well I might clean up the margin of space between above message and the top navigation. ( I would even remove the Black Friday message at this point from THIS page )

I would at this point introduce a exit activated optin.

So at this point we have done more than a few things.
  1. A given fact is that with ever second a page takes to load you can on average expect a 7% DECREASE in conversion. your page on my end is taking any where from 5 to 8 seconds to load. The load time is so slow that when I went to look the other night, I gave up.
  2. Using this setup, you are prequalifying or separating those that are interested in buying NOW and those just looking
  3. With the addition of the optin, you are further increasing your conversion rate by bringing them into a autosponder sales sequence.
  4. Long term... you have to think of the volume of information you are loading. As you increase traffic, with your existing setup, your data usage will be extreme. The new concept greatly reduces that usage, and uses data later to create that conversion.
  5. By the nature of the clicking for more details you are increasing your page views, and that is a factor that I try when it makes sense to increase. When and IF you are trying to bring traffic organically this variable to created an added benefit to those efforts.
Now we goto what would now be page 2 of your landing page. This is the "Sales" page. right now the information is actually creating more questions than giving answers. I personally have never sold air purifiers but I have sold space heaters. One of the most important pieces of information that needs to be provided is how many sq ft does the product "Protect" The cute image of the baby with the product in the crib is suggesting it needs to be in your face. ( I can assume that this is a wrong assumption ) The use of the same image with a tag that states "its so safe and so quite you could place next to a sleeping baby" adds impact, and answers more questions than it creates.

It has been stated above, you are not providing the benefits of the product. remember your tag line? Clean Air, All Day, Everyday? you need to reinforce that!

Hope that Helps!
savidge4 is online now  
The Following User Says Thank You to savidge4 For This Useful Post:
Unread 28th Dec 2014, 07:01 PM   #15
Warrior Member
 
Join Date: 2014
Location: Seoul, San Diego
Posts: 12
Thanks: 2
Thanked 0 Times in 0 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

Ok. I have made some edits. I've also added a review platform from yopto which shows genuine reviews from verified buyers. So far sales are going way better for the month of december.
pimpinomics is offline  
Unread 29th Dec 2014, 09:56 AM   #16
Banned
 
Join Date: 2014
Posts: 29
Thanks: 7
Thanked 13 Times in 12 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

Looks very clean and professional from just a quick glance!
Custis is offline  
Unread 29th Dec 2014, 12:29 PM   #17
Advanced Warrior
 
Join Date: 2014
Posts: 810
Thanks: 158
Thanked 586 Times in 346 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

site has a good look I've a few thoughts I'll put together for you

out of interest why should I buy an air filter?
quadagon is offline  
Unread 29th Dec 2014, 06:47 PM   #18
Warrior Member
 
Join Date: 2014
Location: Seoul, San Diego
Posts: 12
Thanks: 2
Thanked 0 Times in 0 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

Originally Posted by quadagon View Post

site has a good look I've a few thoughts I'll put together for you

out of interest why should I buy an air filter?
Why Clair Air Purifiers? | Go-Clair

This is the page I have that is supposed to answer that. Im assuming you've already read this and still feel it lacks substance?
pimpinomics is offline  
Unread 17th Jan 2015, 12:38 PM   #19
HyperActive Warrior
War Room Member
 
Join Date: 2009
Posts: 145
Thanks: 3
Thanked 48 Times in 24 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

Some good advice has been given but it's hard to pinpoint why you aren't getting conversions without seeing your ad copy or marketing copy that your affiliates are using to send traffic to your site.

If your ad copy doesn't match the message of the page you are sending people to, you may be experiencing some drop off for that reason.

Looking at your page now, I think the wrong message and conversion path are being presented.

For example, if I am looking for an air filter, I want one that can guarantee the best quality air for my house. I don't need to know that your product claims to be the "new standard in air purifiers". That isn't going to be the biggest draw to me yet it is the most prominent message on the page.

I would change the order you currently have so that it reads as such:

Headline: "Clean air. All Day. Every Day"
Supporting headline: "The new standard in air purifiers"

I still question needing the new standard line so prominently. That could come down the page where you show how the purifiers are designed and how they work.

The call to action is just to learn more. What stage in the customer journey have you qualified your traffic at? Is learning more the action that you most want your user to take? I imagine that you want them to either request more information or Buy an air purifier.

If you want them to request more information, I would put all of your product's technical details into a "media kit" that the user can download. Don't request an email for it. Offer it as a free download that includes a call to action to give you their email for a follow-up.

If you want people to buy, put the order button as your main call to action. If you have pre-qualified your traffic as buyers, they may have done some research already. They may be ready to purchase.

The other thing to note is that this isn't a dedicated landing page. This is an actual site. I would create a couple of dedicated landing pages designed for the specific traffic you are sending. One for information seekers and one for purchasers.

Don't send everybody to the same page. If you send well qualified purchasers to a long copy page or a mini site, you may make them lose focus on just ordering.

Same with information seekers. If they need more information and you send them to a purchase optimized page, they'll most likely bail to go do more research.

This goes against what most people preach but I wouldn't force people to give you their email in exchange for more information. I would offer it up as a free download. You could include a download link and have a form nearby that tells them they can also have it emailed to them to "read it later". For those who decide to download it from your page, you include in that download a form or a link to request a follow-up, where you then capture their email.

723Media is offline  
The Following User Says Thank You to 723Media For This Useful Post:
Unread 17th Jan 2015, 12:58 PM   #20
Amazon FBA Guru
War Room Member
 
TeKn1qu3z's Avatar
 
Join Date: 2012
Location: The Office
Posts: 794
Thanks: 217
Thanked 144 Times in 130 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

I would add some small subtle designs to the background. It looks too plain
TeKn1qu3z is offline  
Unread 18th Jan 2015, 08:30 PM   #21
Warrior Member
 
Join Date: 2014
Location: Seoul, San Diego
Posts: 12
Thanks: 2
Thanked 0 Times in 0 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

Thanks for your lengthy input. I appreciate it.
pimpinomics is offline  
Unread 19th Jan 2015, 06:25 AM   #22
Active Warrior
 
Join Date: 2015
Posts: 44
Thanks: 0
Thanked 8 Times in 8 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

I really like your page. It looks clean and professionally done (and I see many others agreeing as well). One comment I have though is you could make the descriptions a little less technical. If I wanted to buy air purifiers, I want to know what they can give me, and I don't want to just be given the specs. I want that to mean something in terms of how it will benefit me. For example, what do I get from filters that collect very small particles?

Gone ice fishing for the winter
Chris Kipson is offline  
Unread 19th Jan 2015, 06:32 AM   #23
internetmarketingblog101
 
FreedomBlogger's Avatar
 
Join Date: 2014
Location: Virginia - USA
Posts: 820
Thanks: 202
Thanked 295 Times in 235 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

Your site looks very good and very clean. Organized and well-designed. There are not too many options and not too many distractions.

It should be converting very well. I have checked your Alexa Rankings and for the looks of it - it seems like you are not getting a good amount of traffic to really see if your site is converting well or not.

I would highly recommend you to work a lot more on building quality traffic flow to your blog before you worry too much about conversions.

Right now you should not be worrying about that too too much. Because you do not have the right amount of daily traffic flow to worry about it.

Two things you should ONLY be focusing right now:

1 - Daily Traffic Flow
2 - Quality of that Traffic!

Keep up the great work!

I wish you the best of the best!

Cheers!

At the beginning, I thought making money online with a blog was super super hard. Not anymore. Learn the art of making money online blogging - step by step - HERE.
FreedomBlogger is offline  
Unread 19th Jan 2015, 07:27 AM   #24
marketer since 2009
 
QueenMelanie's Avatar
 
Join Date: 2015
Posts: 492
Thanks: 82
Thanked 105 Times in 81 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

Looks great! your problem may lie in your lack of call to actions.. I just skimmed your page and didn't see any option for buying except once at the very end..

QueenMelanie is offline  
Unread 19th Jan 2015, 11:38 PM   #25
Banned
 
Join Date: 2015
Location: United Kingdom
Posts: 129
Thanks: 100
Thanked 67 Times in 26 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

Build targeted traffic. it will increase the conversion rate.

Free methods to build targeted targeted traffic:
Guest blogging
Social Media
Forum posting
Blog commenting
Email

Paid campaigns:
Facebook ads
Google Adwords
Direct advertising on related niche
Link building
Jasonmills is offline  
Unread 20th Jan 2015, 12:00 AM   #26
Warrior Member
 
Join Date: 2015
Posts: 21
Thanks: 5
Thanked 1 Time in 1 Post
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

You product promotion will definitely help you grow your conversions. You can find the best targeted audience like the ones who have problems from pollutants in air i.e. person suffering from respiratory diseases.

Hope it may help..
sarahjeff4u is offline  
Unread 20th Jan 2015, 10:31 PM   #27
Warrior Member
 
Join Date: 2014
Location: Seoul, San Diego
Posts: 12
Thanks: 2
Thanked 0 Times in 0 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

Originally Posted by Chris Kipson View Post

I really like your page. It looks clean and professionally done (and I see many others agreeing as well). One comment I have though is you could make the descriptions a little less technical. If I wanted to buy air purifiers, I want to know what they can give me, and I don't want to just be given the specs. I want that to mean something in terms of how it will benefit me. For example, what do I get from filters that collect very small particles?
Good point. I do have that type of info on the site however its just not on the main page.
pimpinomics is offline  
Unread 20th Jan 2015, 10:33 PM   #28
Warrior Member
 
Join Date: 2014
Location: Seoul, San Diego
Posts: 12
Thanks: 2
Thanked 0 Times in 0 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

Originally Posted by Jasonmills View Post

Build targeted traffic. it will increase the conversion rate.

Free methods to build targeted targeted traffic:
Guest blogging
Social Media
Forum posting
Blog commenting
Email

Paid campaigns:
Facebook ads
Google Adwords
Direct advertising on related niche
Link building
For email marketing, do I need my own list to do this? Are there services where I can pay them to use their email list, if so, any recommendations?
pimpinomics is offline  
Unread 20th Jan 2015, 10:54 PM   #29
Advanced Warrior
 
PBScott's Avatar
 
Join Date: 2012
Posts: 600
Thanks: 27
Thanked 105 Times in 91 Posts
Default
Re: What do you think of my page?
Share on: 
fb share twitter share gplus share more share

Website is clean and nice, but your top navigation disappears if I zoom in on the website, which I normally do.

You should have more calls to action, put a buy now on this page Clair Air Purifiers | Go-Clair

I would make my add to cart button a bit more exciting by using a different color from the rest of the page. PayPal for instance uses yellow/orange.

It is tough to make a sale when you only have four products to sell.

Though this is an accurate title "Clair-BF2025 Air Purifier | Go-Clair" you might do better by squeezing in a few relevant generic keywords, to bring in people who might not be looking for that exact model and brand.

You might want to look at the relevance of your traffic sources, a low conversion ratio might be caused by poor quality traffic.

If you don't look at this => Really Funny Shirts <= you missed something in life
PBScott is offline  
The Following User Says Thank You to PBScott For This Useful Post:
Closed Thread


Bookmarks

Tags
page


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off




All times are GMT -6. The time now is 01:43 PM.