18th Nov 2014, 10:42 PM | #1 |
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I am currently in the process of moving away from being a software and web developer to trying to get to grips with building a list and all that entails. Obviously I will have a squeeze page and will also have a page with affiliate links to offers that I like. My question is what is a good conversion rate for the squeeze page and what would be a good conversion rate for the affiliate offers. Obviously for the squeeze page what I mean by conversion is someone signing up to my list and for the affiliate links I mean actually buying the product not just clicking the link (although if you know what a good click through on those links would be feel free to share that too). I'm going to say that I think that a squeeze page should probably be around the 50% mark and maybe even higher. I'm not really sure, although I think it should be pretty high. The affiliate links will obviously be considerably lower, maybe even less than 1%, but like I said I'm not sure about this so please feel free to correct me on either of them. Thanks Adrian |
18th Nov 2014, 10:44 PM | #2 |
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I think it all depends on the offer. Or you can ask the affiliate provider what to expect and what they're seeing.
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18th Nov 2014, 10:57 PM | #3 |
thomasunise.com Join Date: 2014 Location: Minneapolis
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Ones that make profits.
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18th Nov 2014, 11:10 PM | #4 | |
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haha this is certainly true! But surely you still want to track conversion rates. Although just making money is a great goal I think that I should be aiming to maximise profits. No point leaving money on the table if I can make simple adjustments to the pages that increases conversions. | |
18th Nov 2014, 11:33 PM | #5 |
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well are you heat mapping and a/b split testing checking your analytics and all the user and device info and traffic sources? readership/content analytics ? What about swapping fonts/colors and buttons? Whats the site? I own a growth hacking company so conversion rate optimization is about 90% of what I do for a living. |
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19th Nov 2014, 01:12 AM | #6 | |
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I got a 70.6% conversion rate on my Squeeze Page yesterday. Although I didn't create the optin page myself. I hired a WSO seller who did that for me. You can see the WSO here http://www.warriorforum.com/warrior-...eze-pages.html You can create your own optin page or you can use their service. I was going to buy lots of traffic that's why I invested with guys who are experienced in the conversion business. I just posted my testimonial on that page this morning. Carl | |
19th Nov 2014, 01:14 AM | #7 |
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I forgot to mention, you can get upwards of 10% conversion rate on an affiliate product that sell for $10 or less. That's my experience, other might get sometthing different.
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19th Nov 2014, 02:35 PM | #8 |
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19th Nov 2014, 02:37 PM | #9 | |
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19th Nov 2014, 02:47 PM | #10 | ||
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Be aware, Adrian, that "the biggest list" and "the list that produces the most income" are almost never the same thing, and that there are reasons for that. Whenever I've split-tested (in various different niches) I've made more income - measured in each case over a 6-month period - from opting in 15% or so of the visitors to a content-rich site than I have from opting in 45% of the (same source) visitors to a squeeze page. http://www.warriorforum.com/main-int...ml#post7939758
I concentrate (sometimes more or less to the exclusion of some other factors) on doing everything I possibly can to opt in the visitors who - experience has taught me - are likeliest to become the best long-term customers, always taking a qualitative rather than a quantitative approach, and my objective is for 50% of the subscribers to buy one or more products through my affiliate-links at some point during the automated email series they receive. This seems to me to be a much more beneficial way to monitor the situation, rather than trying to monitor the conversion-rates of clicks on individual affiliate-links, which is often, frankly, unhelpful to me. . | ||
19th Nov 2014, 04:16 PM | #11 | |
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Thanks for your input Alexa | |
20th Nov 2014, 06:36 AM | #12 | ||
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(i) Collectively, rather than individually; (ii) By learning and recognizing the pattern of "who buys most", through split-testing things (for example, I've proved by split-testing, in various niches, that my own "future best customers" are people who won't opt in via squeeze pages as explained here); (iii) by gradually interacting with your subscribers (I invite feedback from time to time: it doesn't all arrive at the same time, thankfully, because of course different subscribers see those requests at different times, according to where they are in the email series at the time, which of course depends on when they subscribed); (iv) By gradually refining your concept/awareness of your "ideal customer demographic" as you go along, so that you can try to attract a higher proportion of the "right ones" in the execution of whatever traffic-generation method(s) you're using - I'm assuming, here, that we're not talking about SEO traffic, of course (which we certainly shouldn't be? ).
In my case, at least, the most skeptical ones who are the hardest to opt in (and who won't opt in via squeeze pages) are always the ones who will become the best customers, and therefore the most important ones not to lose. The larger numbers of people who will happily subscribe via a squeeze page are always - collectively - worth much less to me, over the duration of their subscription. . | ||
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20th Nov 2014, 12:10 PM | #13 |
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Thanks for this Alexa! There is some great info to get me started here |
28th Nov 2014, 01:15 AM | #14 |
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And it is difficult to arrive at a optimum conversion rate. Before your build a squeeze page, build something on the main page that's better than anything else you have come across in months. And offer something on the squeeze page something that the visitors is compelled to have after reading your stuff. This will ensure you have a good conversion rate.
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28th Nov 2014, 10:20 AM | #15 |
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For a squeeze page, anything above 60% and you are doing great. Conversion rate for affilaite sales will dpend more on the price of the product. For a price below $100 then 5% or more is fantastic. For a product above $100 then 2% or more should make you very happy. Keep in mind though that more important than conversion rates at the end of the day is PROFIT. If you are paying a lot on advertising to get those high conversion rates then your profit will be low. -Ray Edwards |
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