Sequence of Split Testing

Kelvin Chan · 27th Nov 2014, 11:50 AM

Hi Warriors!

To do a proper split test, here's the sequence in which you must test things out:

Step 1: Test Design First

Create 2-4 pages that have the same content / copy / text
Ensure they look drastically different (Different formatting, colors, images)
Send huge but equal amounts of traffic to those 2-4 pages (You need that to draw statistically justified conclusions!)

Once you've gotten your winner ...

Step 2: Test Your Headline

Again as before, create 3-4 pages but only vary your headline. And send lots of traffic to it (At least 1000 to each split test. Ideally at least 2000 is what I've heard before but I use a minimum of 1000)

Got your winner? Good!

Step 3: Test Other Elements

Sub-heads
Bullet points
Opt-in button
Opt-in text
Presence / absence of a specific image
Any other elements (Signatures, etc)

At this stage, most of your traffic (like 70% - 80% or even 90% if you have VERY high traffic levels) should go to your control page (which is your winning page at this point). And the rest of it (20% - 30%) goes to your test pages (No more than 3 would be good).

The most solid (and profitable) marketers I know are literally scientists. They keep testing, tracking and tweaking.

Happy testing!

GosuCommerce · 10th Dec 2014, 12:02 AM

Thank you very much. That is very imformative. I wanted to start split testing. Are there some books or articles where one can see real screenshots. I mean something that can be even more useful for newbies? With real figures and statistics in it? Thank you in advance!

jbonline · 10th Dec 2014, 04:50 PM

Thx Kelvin ..
Split testing is where it really starts.
Its the difference of why some find success and some do not.

Gosu Commerce - just start doing it. Too much information and you never get started. Take action TODAY!

Bannaz · 12th Dec 2014, 04:59 AM

Great info for anyone wanting to split test properly - this thread should be a sticky.

27th Nov 2014, 11:50 AM	#1
Kelvin Chan Lifetrepreneur War Room Member Join Date: 2007 Location: London, UK Posts: 307 Thanks: 29 Thanked 79 Times in 39 Posts	Sequence of Split Testing Share on: Hi Warriors! To do a proper split test, here's the sequence in which you must test things out: Step 1: Test Design First Create 2-4 pages that have the same content / copy / text Ensure they look drastically different (Different formatting, colors, images) Send huge but equal amounts of traffic to those 2-4 pages (You need that to draw statistically justified conclusions!) Once you've gotten your winner ... Step 2: Test Your Headline Again as before, create 3-4 pages but only vary your headline. And send lots of traffic to it (At least 1000 to each split test. Ideally at least 2000 is what I've heard before but I use a minimum of 1000) Got your winner? Good! Step 3: Test Other Elements Sub-heads Bullet points Opt-in button Opt-in text Presence / absence of a specific image Any other elements (Signatures, etc) At this stage, most of your traffic (like 70% - 80% or even 90% if you have VERY high traffic levels) should go to your control page (which is your winning page at this point). And the rest of it (20% - 30%) goes to your test pages (No more than 3 would be good). The most solid (and profitable) marketers I know are literally scientists. They keep testing, tracking and tweaking. Happy testing!

10th Dec 2014, 12:02 AM	#2
GosuCommerce Gosu Join Date: 2013 Posts: 68 Thanks: 3 Thanked 32 Times in 28 Posts	Re: Sequence of Split Testing Share on: Thank you very much. That is very imformative. I wanted to start split testing. Are there some books or articles where one can see real screenshots. I mean something that can be even more useful for newbies? With real figures and statistics in it? Thank you in advance!

10th Dec 2014, 04:50 PM	#3
jbonline Warrior Member Join Date: 2012 Location: Islands Posts: 29 Thanks: 3 Thanked 10 Times in 10 Posts	Re: Sequence of Split Testing Share on: Thx Kelvin .. Split testing is where it really starts. Its the difference of why some find success and some do not. Gosu Commerce - just start doing it. Too much information and you never get started. Take action TODAY!
	Monetize Your List Immediately "List Building 101" $7 to 10k in 30 Days .. Start Now

12th Dec 2014, 04:59 AM	#4
Bannaz HyperActive Warrior Join Date: 2009 Posts: 106 Thanks: 3 Thanked 5 Times in 5 Posts	Re: Sequence of Split Testing Share on: Great info for anyone wanting to split test properly - this thread should be a sticky.
	Flash Banner Design www.bannaz.com