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Unread 1st Dec 2014, 12:29 AM   #1
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How A "3 Letter Word" Helped AWeber Increase Their Trial Signups By 12%!
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Hi Warriors,

Just heard a podcast where Aweber revealed how adding a 3 letter word to their order process increased their trial signups by ... 12%!

Want to know what this word is?

It's the word ... "Now".

The most likely rationale for this is because it creates certainty and urgency for their prospects.

As with all things in split testing, do test it out for yourself and see if that is true for you as well.

What might work for them does not necessarily work in your particular context.

Off to do some split testing shortly ... Chat soon!

P.S. Have you had any similar split tests before where adding / removing a word increased your conversions? Do share your findings too!


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Unread 1st Dec 2014, 10:10 AM   #2
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Re: How A "3 Letter Word" Helped AWeber Increase Their Trial Signups By 12%!
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Thanks for the tip!

"Today only" is a phrase that consistently gets good results for me, as opposed to words like 'urgent' or 'limited time' which both give off sort of a spammy vibe.
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Unread 1st Dec 2014, 03:05 PM   #3
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Re: How A "3 Letter Word" Helped AWeber Increase Their Trial Signups By 12%!
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very true, my friend, i applied same strategy few days back at the title of my affiliate banner..., and Viola! my conversion rate increased!
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Unread 2nd Dec 2014, 11:12 AM   #4
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Re: How A "3 Letter Word" Helped AWeber Increase Their Trial Signups By 12%!
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Upsells and downsells do pretty well if you add on a:

"If you miss this offer now, you will never be offered this insane deal ever"

just like "Now", time-limiting phrases tend to enhance the impulse buying aspect of consumers.

Ed

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Unread 8th Dec 2014, 08:19 AM   #5
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Re: How A "3 Letter Word" Helped AWeber Increase Their Trial Signups By 12%!
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I never cease to be amazed how simple changes can have dramatic effects on CRO.
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Unread 8th Dec 2014, 12:23 PM   #6
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Re: How A "3 Letter Word" Helped AWeber Increase Their Trial Signups By 12%!
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I love the word 'now!' It's so filled with urgency and freshness.

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Unread 8th Dec 2014, 02:58 PM   #7
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Re: How A "3 Letter Word" Helped AWeber Increase Their Trial Signups By 12%!
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Awesome, that is very interest. Another word that increase conversion rates is the word "free"

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Unread 9th Dec 2014, 10:16 PM   #8
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Re: How A "3 Letter Word" Helped AWeber Increase Their Trial Signups By 12%!
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I have read that such words as "You", "Imagine", "Because" are also good. The first is all about a buyer. The second is about dreams. The last gives reason to buy something. The problem is sometimes my copy could not tolerate the word "because", it was too long. I have tried creating a copy with "Imagine" and without it. Imagine got more clicks.
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Unread 17th Dec 2014, 05:12 PM   #9
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Re: How A "3 Letter Word" Helped AWeber Increase Their Trial Signups By 12%!
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Originally Posted by jojogiuffra View Post

Awesome, that is very interest. Another word that increase conversion rates is the word "free"
Does it?

Some studies I read indicated that the word free as well as the use of CAPS had no impact on open rate:
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When you say 'increase conversion rates' do you mean just that, or do you mean increase open rates?

Not trying to argue with you. Just trying to understand if I got bad information.
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Unread 17th Dec 2014, 11:34 PM   #10
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Re: How A "3 Letter Word" Helped AWeber Increase Their Trial Signups By 12%!
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I think in totality, it's a case to case basis. It's not always that 'free' will work and it's not every time that it won't either. It depends on the historical user experience, the awesomeness of your product/service and the overall impact of your page/site whether it will work or not. It's tough to just simply attribute an increase in conversions to a word or a phrase.

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Unread 18th Dec 2014, 09:18 AM   #11
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Re: How A "3 Letter Word" Helped AWeber Increase Their Trial Signups By 12%!
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Originally Posted by seohacker View Post

I think in totality, it's a case to case basis. It's not always that 'free' will work and it's not every time that it won't either. It depends on the historical user experience, the awesomeness of your product/service and the overall impact of your page/site whether it will work or not. It's tough to just simply attribute an increase in conversions to a word or a phrase.
That's a great point.
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