My Squeeze Page Split Test on ... Red Arrows

Kelvin Chan · 18th Dec 2014, 10:34 PM

Hi Warriors,

Thought I'll share a split test I did which those of you who uses arrows in your squeeze pages will find interesting.

Looking at the 2 screenshots I've attached, which do you think performed better?

Control - The one WITHOUT red arrows:

Variant - The one WITH red arrows:

Go ahead ... make a guess ...

It's always easier being spoon fed but your breakthrough comes when as a marketer, you make "an intelligent guess" and actually see what the real world result is.

Chosen your side yet?

Good ... *drumroll please* ......

And the winner is ... the one withOUT the red arrows.

Ran the results past a A/B Split Test Significance Calculator and the results stand significant.

So ... for those of you with arrows on your squeeze page, before you rush off to remove them, go test first.

What works for me may not work for you.

Here's an additional resource: http://www.warriorforum.com/conversi...t-testing.html

Trust this is helpful at least to a few people (including YOU)

RogozRazvan · 26th Dec 2014, 09:18 AM

Interesting. As long as the testing sample was big enough, this is good insight.

On the other side, I've seen long squeeze copy beat short squeeze copy and in reverse. I've seen counter-intuitive advice perform better than proven advice. In the end it all comes down to testing and common sense.

BudiT · 13th Jan 2015, 08:50 PM

Thanks for the insightful post!

I'm very curious about your thought on this result. What might be the reason?

Is it because the arrow makes it look hypey? Or does it make squeeze page longer than necessary?

Whatever this is the real reason will help many to improve their ctr!

~ Budi T

aars14 · 14th Jan 2015, 12:36 AM

I assume, the squeeze page is too short to say anything, did you put any testimonials or case studies? these are necessary to build a consumer trust to assure him that he isn't going to be fooled or is he going to really make money.

Also, the one with red arrows WILL always work better.

18th Dec 2014, 10:34 PM	#1
Kelvin Chan Lifetrepreneur War Room Member Join Date: 2007 Location: London, UK Posts: 307 Thanks: 29 Thanked 79 Times in 39 Posts	My Squeeze Page Split Test on ... Red Arrows Share on: Hi Warriors, Thought I'll share a split test I did which those of you who uses arrows in your squeeze pages will find interesting. Looking at the 2 screenshots I've attached, which do you think performed better? Control - The one WITHOUT red arrows: Variant - The one WITH red arrows: Go ahead ... make a guess ... It's always easier being spoon fed but your breakthrough comes when as a marketer, you make "an intelligent guess" and actually see what the real world result is. Chosen your side yet? Good ... drumroll please ...... And the winner is ... the one withOUT the red arrows. Ran the results past a A/B Split Test Significance Calculator and the results stand significant. So ... for those of you with arrows on your squeeze page, before you rush off to remove them, go test first. What works for me may not work for you. Here's an additional resource: http://www.warriorforum.com/conversi...t-testing.html Trust this is helpful at least to a few people (including YOU)

26th Dec 2014, 09:18 AM	#2
RogozRazvan Advanced Warrior Join Date: 2009 Posts: 551 Thanks: 58 Thanked 242 Times in 151 Posts	Re: My Squeeze Page Split Test on ... Red Arrows Share on: Interesting. As long as the testing sample was big enough, this is good insight. On the other side, I've seen long squeeze copy beat short squeeze copy and in reverse. I've seen counter-intuitive advice perform better than proven advice. In the end it all comes down to testing and common sense.

13th Jan 2015, 08:50 PM	#3
BudiT Overdriven Warrior Join Date: 2014 Location: Singapore Posts: 138 Thanks: 80 Thanked 51 Times in 39 Posts	Re: My Squeeze Page Split Test on ... Red Arrows Share on: Thanks for the insightful post! I'm very curious about your thought on this result. What might be the reason? Is it because the arrow makes it look hypey? Or does it make squeeze page longer than necessary? Whatever this is the real reason will help many to improve their ctr! ~ Budi T

14th Jan 2015, 12:36 AM	#4
aars14 Aliraza.co Join Date: 2012 Location: Earth Posts: 165 Thanks: 5 Thanked 18 Times in 18 Posts	Re: My Squeeze Page Split Test on ... Red Arrows Share on: I assume, the squeeze page is too short to say anything, did you put any testimonials or case studies? these are necessary to build a consumer trust to assure him that he isn't going to be fooled or is he going to really make money. Also, the one with red arrows WILL always work better.
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