brappaport

Hello Warriors,
My website is Health Insurance, Business, Auto - Medford, Long Island, New York Insurance Broker - Peak Advisors, Inc.
We get plenty of unique visitors to our site, but none contact us.
I was hoping you guys to take a look at it and give me pointers or ideas as to how to improve the site to convert visitors to clients based on the site I have in place.
Thanks for all your help!

brappaport

To build on this, we have been working on SEO and Bringing in new visitors, but once the visitors get to our site, they don't call/email/chat us.

It is important to tell you that our services are FREE and the owner who they would be calling is extremely knowledgeable and has all the answers. If he doesn't, he knows where to get them

aars14

Greetings,
As an Adwords Professional, some of my suggestion would be as follows :

1) Bring the Quote form from below right to 'Top Right'
2) Write down a 2-3 points agenda on the main page, why your 'Company' is better then the market, and explain your competitive edge over them, this is a primary reason to gain the user's trust.
3) In footer, the recent blog posts column is going too lengthy, thus bring a negative perception/ unprofessional attitude towards your site in a consumer's mind.
4) Try Including Client Pictures in there testimonials
5) Bring some authority, like, as certified by BLAH BLAH authority (or) something like
As seen on 'CNN, BBC..' something like this.
6) Include a testimonial video (if possible)

Good luck!

"Stuck With Adwords/PPC Campaigns? Want to Increase Conversions? Setup New Campaign? Improve current Adwords Performance Contact Google Certified Partners." -Warrior Forum Thread
Have you Started following my Aliraza.co - Internet Marketing Blog?

saurabhmathur

Hello, your site seems to have 100-200 unique visitors per day. I checked the approximate traffic stats for your website here. However, if you are paying to get traffic from SEO/SEM and Ads, you can try a little more interactive and engaging lead forms for your visitors. This may give you upto 2-7% conversion rate depending upon the quality of your traffic. If you are interested, I offer you to try our tool Connecto and it will help you improve the conversion rate. You can collect the phone numbers or emails using our interactive forms and then can contact them yourself.

ewenmack

Your ability to answer this question will determine
the number of people doing business with your boss...

"Why should I do business with you over all the other
choices I have?"

Nothing matters more.

Best,
Doctor E. Vile

Oziboomer

Here's my opinion for whatever it's worth.

I'd put a headline with a strong call to action that is the first thing. Something like

Long Islanders Save 6.25% on Your Insurance...Start Now.

Then put a multi-step type form like one we have on one of my sites here Custom Picture Framing Brisbane | Jersey Frame | Framing Supplies

Instructions for the lead capture form should be something like.

Get a FREE Appraisal and We'll send you our Guide "The Top 3 reasons Long Islanders Pay too much Insurance and How You can save." (the better copywriters around here will give you tips for this)

Include a good 3d graphic of the guide.

Adapt the form to include the relevant data you want to catch. Commercial. residential etc.

The trick is you can ask more detailed questions as people progress through the form as they have already made micro-commitments by going through each step. Include phone field for your market so you can immediately followup

Get rid of the Stock Photos in the Slider as they look just too Perfect.

You would be better having a photo of a genuine policy holder with their testimonial.

the Bar with the Green text on Red is not a good combination as it is the most common combination color blind people can't see and that is about 9% of the population.

The whole link section down the bottom with the orange background is hard to read and horrible.

Hope this helps