4 landing page hacks

michaeloslier · 12th Jan 2015, 07:53 PM

Hi Warriors,

I just read this article by Neil Patel about 4 landing page hacks. All 4 of them are pretty simple and make a lot of sense. They're not difficult to implement and can be easily tested to get some easy wins.

4 Landing Page Hacks That Create a Flood of Conversions | The Daily Egg

I wanted to also include 4 more.

- Include Social Proof
This could be in the form of testimonials, "companies that use us" section or even product reviews. This helps with building trust with potential customers or clients.

- Include real time chat on your landing pages
There are a lot of real time chat tools that you can place in strategic places on your landing pages or sales pages in order to address visitor concerns that you foresee. This could be next to the pricing section or buy button. Some great tools include live chat and olark.

- Use directional queues throughout your sales copy
This helps with guiding the visitors' browsing pattern and allows you to place more attention in certain areas such as benefits, testimonials and of course the buy buttons. This could be in the form of arrows, someone pointing in a certain direction or an image implying movement, such as a car driving in a certain direction.

- Providing a single call to action on a landing page
This is more of a MUST rather than a hack. Each landing page should only have one clear call to action. You want to make it very clear what the page is about and what the next step is. This includes removing all navigation, menus and links.

I'd love to hear about your landing page "hacks" or conversion strategies that you have tried which have worked.

Oziboomer · 13th Jan 2015, 07:18 AM

Wow there are heaps...but here's one that can be obvious but many overlook.

On a mobile targeted site rather than getting someone to enter their name and email via a form submit just use a mailto script and often people will just send you an email using their primary email account rather than some spam account that they enter into your lead capture fields.

RogozRazvan · 13th Jan 2015, 10:34 AM

I'm curios, can anyone specify exactly the conversion improvement on a LP w/ a live chat?

I've never used it but I've seen it mentioned again and again.

savidge4 · 13th Jan 2015, 01:39 PM

Originally Posted by RogozRazvan

I'm curios, can anyone specify exactly the conversion improvement on a LP w/ a live chat?

I've never used it but I've seen it mentioned again and again.

I have seen increases as large as 30% and a decrease of -2% Bottom line is you will have to test it for yourself to determine if it is a factor.

beni numbero · 24th Jan 2015, 07:57 AM

yes it will be work well, i have try it, social proof it make like real person, and pop up that will be good

12th Jan 2015, 07:53 PM	#1
michaeloslier Active Warrior War Room Member Join Date: 2014 Posts: 63 Thanks: 10 Thanked 7 Times in 6 Posts	4 landing page hacks Share on: Hi Warriors, I just read this article by Neil Patel about 4 landing page hacks. All 4 of them are pretty simple and make a lot of sense. They're not difficult to implement and can be easily tested to get some easy wins. 4 Landing Page Hacks That Create a Flood of Conversions \| The Daily Egg I wanted to also include 4 more. - Include Social Proof This could be in the form of testimonials, "companies that use us" section or even product reviews. This helps with building trust with potential customers or clients. - Include real time chat on your landing pages There are a lot of real time chat tools that you can place in strategic places on your landing pages or sales pages in order to address visitor concerns that you foresee. This could be next to the pricing section or buy button. Some great tools include live chat and olark. - Use directional queues throughout your sales copy This helps with guiding the visitors' browsing pattern and allows you to place more attention in certain areas such as benefits, testimonials and of course the buy buttons. This could be in the form of arrows, someone pointing in a certain direction or an image implying movement, such as a car driving in a certain direction. - Providing a single call to action on a landing page This is more of a MUST rather than a hack. Each landing page should only have one clear call to action. You want to make it very clear what the page is about and what the next step is. This includes removing all navigation, menus and links. I'd love to hear about your landing page "hacks" or conversion strategies that you have tried which have worked.

13th Jan 2015, 07:18 AM	#2
Oziboomer VIP Warrior Registered Member War Room Member Join Date: 2013 Location: Brisbane, Australia Posts: 2,220 Thanks: 2,287 Thanked 2,248 Times in 1,232 Posts Blog Entries: 2	Re: 4 landing page hacks Share on: Wow there are heaps...but here's one that can be obvious but many overlook. On a mobile targeted site rather than getting someone to enter their name and email via a form submit just use a mailto script and often people will just send you an email using their primary email account rather than some spam account that they enter into your lead capture fields.

13th Jan 2015, 10:34 AM	#3
RogozRazvan Advanced Warrior Join Date: 2009 Posts: 551 Thanks: 58 Thanked 242 Times in 151 Posts	Re: 4 landing page hacks Share on: I'm curios, can anyone specify exactly the conversion improvement on a LP w/ a live chat? I've never used it but I've seen it mentioned again and again.

24th Jan 2015, 07:57 AM	#5
beni numbero Warrior Member Join Date: 2014 Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts	Re: 4 landing page hacks Share on: yes it will be work well, i have try it, social proof it make like real person, and pop up that will be good