Register Advertise with usHelp Desk Today's Posts Search

Closed Thread
Thread Tools Search this Thread
Unread 25th Feb 2015, 07:45 PM   #1
Warrior Member
 
Join Date: 2015
Location: Florida
Posts: 7
Thanks: 3
Thanked 0 Times in 0 Posts
Default
What are good numbers for CTR and Conversion on an Opt-In Page?
Share on: 
fb share twitter share gplus share more share

So, I ran my first test on my squeeze page, and I'm wondering if the numbers I'm looking at are good or bad.

I'm running Facebook ads. My reach for the first $10 was 1,529, my clicks are 114 and 12 conversions.
That's 7.138% click-through, and 10.5% opt-in.

I just don't know if that's good or not (as in, do I pump it now, or keep testing?)

What do most Law of Attraction teachers leave out of their teachings? Click here to find out.
AlexMcLeod01 is offline  
Unread 25th Feb 2015, 11:54 PM   #2
Midnight Oil Warrior
 
Join Date: 2013
Location: Bridgeport, WV.
Posts: 6,725
Thanks: 3,504
Thanked 6,477 Times in 3,448 Posts
Default
Re: What are good numbers for CTR and Conversion on an Opt-In Page?
Share on: 
fb share twitter share gplus share more share

When we are looking at conversion rates we really can not forget what that means. 7.138% looks good. 10.5% optin isn't all that bad. .83 for an e-mail address? is it worth it?

Just because you run it doesn't mean you have tested it. testing means that you are comparing 2+ things. Have you tried different click bait to determine the one you are using is the best to use? have you tried variations on the landing page to see if there isn't another 30% sitting there? Headlines, bullet points, images, the wording on the call to action, Are you displaying tesimonials ( social proof ).

There are MANY things to test.

I personally test systematically. I would test the bait first and get it to its best. Once you have that down then correct the message between the bait and the lander, and start testing the lander.

Think of it this way. 20 variations, or $200 and all things remain equal but the conversion rate jumps to 30% #1 that's .33 per email. and #2 that is a 61% increase in conversion. #3 with the increase in conversion... it only takes 303 optins to break even on the $200 you spent testing.

Originally Posted by AlexMcLeod01 View Post

So, I ran my first test on my squeeze page, and I'm wondering if the numbers I'm looking at are good or bad.

I'm running Facebook ads. My reach for the first $10 was 1,529, my clicks are 114 and 12 conversions.
That's 7.138% click-through, and 10.5% opt-in.

I just don't know if that's good or not (as in, do I pump it now, or keep testing?)

Success is an ACT not an idea
savidge4 is offline  
The Following User Says Thank You to savidge4 For This Useful Post:
Unread 26th Feb 2015, 08:12 AM   #3
Warrior Member
 
Join Date: 2015
Location: Florida
Posts: 7
Thanks: 3
Thanked 0 Times in 0 Posts
Default
Re: What are good numbers for CTR and Conversion on an Opt-In Page?
Share on: 
fb share twitter share gplus share more share

This may sound like a silly question, but how do you test the bait without changing the message? There would be no visible difference to the visitors.

What do most Law of Attraction teachers leave out of their teachings? Click here to find out.
AlexMcLeod01 is offline  
Unread 26th Feb 2015, 08:50 PM   #4
Midnight Oil Warrior
 
Join Date: 2013
Location: Bridgeport, WV.
Posts: 6,725
Thanks: 3,504
Thanked 6,477 Times in 3,448 Posts
Default
Re: What are good numbers for CTR and Conversion on an Opt-In Page?
Share on: 
fb share twitter share gplus share more share

Originally Posted by AlexMcLeod01 View Post

This may sound like a silly question, but how do you test the bait without changing the message? There would be no visible difference to the visitors.
Not silly at all. I do things a bit weird maybe. the bait that the user sees on FB. you want to change that message and all to figure out which message and which image and sometimes even color. I tend to run with reds yellows and bright blues.

Once you have "bait" that is pulling decent traffic, that is when I go and change the landing page messege etc to match the bait. make sense?

Success is an ACT not an idea
savidge4 is offline  
The Following User Says Thank You to savidge4 For This Useful Post:
Unread 26th Feb 2015, 09:15 PM   #5
Warrior Member
 
Join Date: 2015
Location: Florida
Posts: 7
Thanks: 3
Thanked 0 Times in 0 Posts
Default
Re: What are good numbers for CTR and Conversion on an Opt-In Page?
Share on: 
fb share twitter share gplus share more share

Oh! I thought you were talking about the freebie offer. I actually just did up a new ad image last night to see if it would help.

For some reason though, today Facebook ads didn't serve the new one at all. I thought it would split test it like it said, since they're the same ad group. So, I turned the old one off, just to see what kind of numbers I'll see from the new one.

What do most Law of Attraction teachers leave out of their teachings? Click here to find out.
AlexMcLeod01 is offline  
Unread 26th Feb 2015, 09:30 PM   #6
Midnight Oil Warrior
 
Join Date: 2013
Location: Bridgeport, WV.
Posts: 6,725
Thanks: 3,504
Thanked 6,477 Times in 3,448 Posts
Default
Re: What are good numbers for CTR and Conversion on an Opt-In Page?
Share on: 
fb share twitter share gplus share more share

Originally Posted by AlexMcLeod01 View Post

Oh! I thought you were talking about the freebie offer. I actually just did up a new ad image last night to see if it would help.

For some reason though, today Facebook ads didn't serve the new one at all. I thought it would split test it like it said, since they're the same ad group. So, I turned the old one off, just to see what kind of numbers I'll see from the new one.

You really want to run both of them together. that is what a split test is. 50% of the traffic to one - 50% of the traffic to the other. Traffic changes depending on the time of day, what day, week in the month etc. I tend to run 3 or 4 at a time to start with just to get an idea of what is working at what is not.

Success is an ACT not an idea
savidge4 is offline  
The Following User Says Thank You to savidge4 For This Useful Post:
Unread 26th Feb 2015, 09:41 PM   #7
Warrior Member
 
Join Date: 2015
Location: Florida
Posts: 7
Thanks: 3
Thanked 0 Times in 0 Posts
Default
Re: What are good numbers for CTR and Conversion on an Opt-In Page?
Share on: 
fb share twitter share gplus share more share

I tried to do that today, but the first ad took all the money, and the second one took none of it.

What do most Law of Attraction teachers leave out of their teachings? Click here to find out.
AlexMcLeod01 is offline  
Unread 26th Feb 2015, 11:13 PM   #8
Midnight Oil Warrior
 
Join Date: 2013
Location: Bridgeport, WV.
Posts: 6,725
Thanks: 3,504
Thanked 6,477 Times in 3,448 Posts
Default
Re: What are good numbers for CTR and Conversion on an Opt-In Page?
Share on: 
fb share twitter share gplus share more share

Originally Posted by AlexMcLeod01 View Post

I tried to do that today, but the first ad took all the money, and the second one took none of it.
I would say this is going to be 1 of 2 things. you have a reach issue. how many likes does your page have?

The second possible issue is #2 sucks! LOL

when you were running both ads was the second one getting impressions?

Now that you are running ad #2 is it getting impressions and clicks?

Success is an ACT not an idea
savidge4 is offline  
Unread 27th Feb 2015, 09:10 AM   #9
Warrior Member
 
Join Date: 2015
Location: Florida
Posts: 7
Thanks: 3
Thanked 0 Times in 0 Posts
Default
Re: What are good numbers for CTR and Conversion on an Opt-In Page?
Share on: 
fb share twitter share gplus share more share

Well, nevermind, they suspended my ad account without any reason.

But the second one didn't get any impressions at all.

I guess I'll learn solo ads then...

What do most Law of Attraction teachers leave out of their teachings? Click here to find out.
AlexMcLeod01 is offline  
Unread 6th Mar 2015, 09:52 AM   #10
Warrior Member
 
Join Date: 2012
Posts: 26
Thanks: 17
Thanked 3 Times in 3 Posts
Default
Re: What are good numbers for CTR and Conversion on an Opt-In Page?
Share on: 
fb share twitter share gplus share more share

I am running my first swipes and the bait I am testing and changing first is my SUBJECT of the email. I ran two campaigns with same copy but different subjects first. I want to maximize that first to always lead with my best opening subject.

If they aren't caught by the subject or heading you can't convert.

charby5770 is offline  
Unread 6th Mar 2015, 09:58 AM   #11
Warrior Member
 
Join Date: 2012
Posts: 26
Thanks: 17
Thanked 3 Times in 3 Posts
Default
Re: What are good numbers for CTR and Conversion on an Opt-In Page?
Share on: 
fb share twitter share gplus share more share

Wait, this is still valuable.

No sense on running #2 on solo ads if it didn;t work on FB.

Just because it's a different advertising medium doesn't change your targeted audience.

Go back and track as much as you can in your "test" on FB. Apply what you learned on solo ads.

Please try to learn everything you can from each campaign.

I know this sounds simple but put together the factors of advertising and see what needs to be improved.

For solo ads you need a good subject line to get clicks.

Keep trying and learning. no one makes it perfect the first time.

Stay positive.

charby5770 is offline  
Closed Thread


Bookmarks

Tags
conversion, ctr, good, numbers, optin, page


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off




All times are GMT -6. The time now is 08:56 AM.