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Unread 14th Apr 2015, 02:37 AM   #1
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How to test ClickBank HopLink Traffic
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I have started running a 4 URL split test of different sales letters using Visual Website Optimizer. However, the amount of traffic VWO says I am receiving is substantially lower than the number of hoplinks which ClickBank says I am receiving each day.

ClickBank support suggested that the software might not be tracking HopLinks but just direct traffic I am receiving.

So, how do I best run a URL split test to measure this - i.e. the traffic which comes via ClickBank HopLinks rather than just directly.

Also, is there any way I can do a split test without using a provider like Optimizely or VWO? E.g. a script I can use for free just to randomly assign one of the four URLs I am currently testing?
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Unread 14th Apr 2015, 02:57 AM   #2
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Re: How to test ClickBank HopLink Traffic
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Originally Posted by RahulNag View Post

I have started running a 4 URL split test of different sales letters using Visual Website Optimizer. However, the amount of traffic VWO says I am receiving is substantially lower than the number of hoplinks which ClickBank says I am receiving each day.

ClickBank support suggested that the software might not be tracking HopLinks but just direct traffic I am receiving.

So, how do I best run a URL split test to measure this - i.e. the traffic which comes via ClickBank HopLinks rather than just directly.

Also, is there any way I can do a split test without using a provider like Optimizely or VWO? E.g. a script I can use for free just to randomly assign one of the four URLs I am currently testing?
Can't you just create hop links with different tracking IDs? Something like ClickBankProduct.com?tid=LandngPage1, ClickBankProduct.com?tid=LandngPage2,
ClickBankProduct.com?tid=LandngPage3 etc.

Assuming each page is getting about the same amount of traffic, you can tell which landing page is converting into the most sales.

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Unread 14th Apr 2015, 03:32 AM   #3
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Re: How to test ClickBank HopLink Traffic
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As far as I know there is no standard in traffic reporting. So you will almost always see differences between various tracking software such as Google Analytics and AB testing tools or other 3rd party solutions.

Here's how GA defines a session:

Time-based expiry (including end of day):
- After 30 minutes of inactivity
- At midnight
Campaign change:
- If a user arrives via one campaign, leaves, and then comes back via a different campaign.

So you see, it's quite arbitrary. While GA will close a session after 30 minutes of inactivity, other software might do so at 10, 20, 60 minutes or more...thus you will get different visitor reports from each. On the whole, traffic reporting is more complex than the rules stated above, but this is just an example to prove the point.

If I were you, I'd create an A/B Test only for the visitors which have 'hop' included in their referring URLs and make decisions based on the data provided by VWO, regardless of the traffic reports from other software.

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Unread 14th Apr 2015, 03:54 AM   #4
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Re: How to test ClickBank HopLink Traffic
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Thanks for this.

VWO appears not to be capturing any hoplink traffic.

One idea I had was this. Putting some PHP script on the html pages I have for my sales letters. E.g. something from here:
http://www.warriorforum.com/ad-netwo...ng-script.html

Then setting up different ClickBank products for each page. They can just be clones of the main product so essentially they are the same product and price etc. However, I can clearly see if there are sales to the different pages.

Any thoughts on this. Has anyone else done this? How do ClickBank vendors go about doing A/B Split testing with this hoplink reporting issue?
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