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Unread 28th Apr 2015, 04:48 AM   #1
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Not converting and I have no idea why!
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I made a few sales on my t-shirt site and I thought it may be the start of something special, then suddenly the sales dried up. I am getting a slow increase in traffic on a very tight budget through use of FB, Pinterest, Twitter and YouTube but still no conversions. I want to spend some money on SEO to get more than the 70 to100 visitors a day I am currently getting but there's no point while it won't convert targeted traffic into sales.
Please check it out and suggest how I may improve it. Novel Prints - Novel Prints
Thanks in advance
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Unread 28th Apr 2015, 07:33 AM   #2
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Re: Not converting and I have no idea why!
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Not advice ...just first impressions....

You sell T shirts so what the slider with other products?

You could move that out of the way to get better congruency from your ads to your landing page.

You can always sell the phone designs and other stuff on the back end.

Also why the same message on all the T shirts in "Im a Hooker"

You sell custom T shirts so why not show some various designs and messages...

I know once I've read the Hooker message once I'm done...my wife would just bail immediately.

Target a few different people by being very conscious of the first few shirts the people landing on the page see...

best of luck...
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Unread 28th Apr 2015, 02:34 PM   #3
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Re: Not converting and I have no idea why!
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Originally Posted by Oziboomer View Post

Not advice ...just first impressions....

You sell T shirts so what the slider with other products?

You could move that out of the way to get better congruency from your ads to your landing page.

You can always sell the phone designs and other stuff on the back end.

Also why the same message on all the T shirts in "Im a Hooker"

You sell custom T shirts so why not show some various designs and messages...

I know once I've read the Hooker message once I'm done...my wife would just bail immediately.

Target a few different people by being very conscious of the first few shirts the people landing on the page see...

best of luck...
Thanks for the advice.
Being a deco-network site, arranging a variety of designs on the front page display is impossible without coding skills which I don't have and can't afford to have done at the moment. Deconetwork will re-skin the site for an incredibly reasonable $5,000. (cough!)
So the solution was to design a new shirt before work this morning so I could push the hooker design from the front page.
I also dropped the slider, so we'll see if that makes a difference.
Cheers :-)
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Unread 29th Apr 2015, 10:15 AM   #4
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Re: Not converting and I have no idea why!
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Since you have made some sales, I think your products work and there are people want it. There is a demand.

What I think is maybe you need to setup a retargeting campaign. You need to know when people don't really buy at the first time they see the product, at least, some won't.

Then, two things happen:
1. They forgot about your product. Retargeting is what reminds them about your products. Seeing your product few times increase your credibility as well as branding. They might have a second thought, which might change their mind. A lot of big marketers are using retargeting, pay attention to that.

2. They remembered your product later on, and have no way to reach you. They might forgot the exact url. So Retargeting comes in handy when they want to reach you back.

No guarantee this will works, as it also depends on a lot of factors such as are you targeting and retargeting the right audience, and so on. I suggest what works for me.

However, you should try it out :-)
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Unread 29th Apr 2015, 10:38 AM   #5
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Re: Not converting and I have no idea why!
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Thanks Ivan,
I'll get onto that this weekend and have a go at it.
Cheers :-)
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