[vandernath]

Hello, Warriors.

[riesty]

Cool advertising Mate!

[savidge4]

Your above the fold CTA is "send a message"? Why not try "get a quote?"

Originally Posted by vandernath

Hey Warriors,

Hope you're having a good day. I was told a few months ago that if I ever needed reviewing for my landing pages, I could post them here. I'm having a bit of a problem with my translation services website. With the previous website (design sucked) I managed to get a few clients. This time, after revamping everything, nada. Zero. I'm just wondering why.

I attract them with Google Ads. My ads have an okay score, CTR around 3%. The quality score of my keywords is above 7. So I imagine that the landing page is the problem.

I haven't lost a lot of money, but I'd rather rectify the situation before giving Google more of mine.

So if you want to let me know what you think about the landing page, here it is:

Translation Services | Localization Services | TranslateLab

Thanks a lot in advance for your help!

[vandernath]

Originally Posted by savidge4

Your above the fold CTA is "send a message"? Why not try "get a quote?"

Hi Savidge, thanks for your feedback!

What I had before this (I recently changed) is a button "Get your quote" leading to an instant quote system that you can call by clicking on "Get Your Quote" in the menu, but as you can see it's pretty slow and not that pretty, and I thought the visitors would like better to be able to contact me ASAP. Or maybe I can improve the quote system?

What do you think? Thanks again

[savidge4]

Originally Posted by vandernath

Hi Savidge, thanks for your feedback!

What I had before this (I recently changed) is a button "Get your quote" leading to an instant quote system that you can call by clicking on "Get Your Quote" in the menu, but as you can see it's pretty slow and not that pretty, and I thought the visitors would like better to be able to contact me ASAP. Or maybe I can improve the quote system?

What do you think? Thanks again

I looked at your quote screen.. I thought it to look nice actually. I didn't insert any data.. but it popped right up and was very clear. I personally deal with some a site of mine that uses translated material. to find a service was not that easy actually. and to be honest.. your "system" I would say is probably one of the most straight forward ones I have seen. insert your doc file and get a price I presume? it really doesn't get any better than that. do you want it or not? LOL

Its getting it to that point you can really start looking at your conversion rates and what needs to be changed to increase over all.

If you are finding that people are inserting the doc file and not committing I would try a pop up of sorts with a questionnaire to determine what the friction to purchase is.

I would say you are definitely on the right path with that you have.

< going back over your page a second time > I notice you have a "Mandatory" process of getting to understand the client.... why not have that be the main CTA form? a questionnaire of sorts?

So a 2 part process... Step 1 understanding you and your business to ensure a proper translation.. and then step 2 would be the document upload 300 words etc etc... Again the process is moving the client in the right direction "Get Started" if you will!

[vandernath]

Originally Posted by savidge4

I looked at your quote screen.. I thought it to look nice actually. I didn't insert any data.. but it popped right up and was very clear. I personally deal with some a site of mine that uses translated material. to find a service was not that easy actually. and to be honest.. your "system" I would say is probably one of the most straight forward ones I have seen. insert your doc file and get a price I presume? it really doesn't get any better than that. do you want it or not? LOL

Its getting it to that point you can really start looking at your conversion rates and what needs to be changed to increase over all.

If you are finding that people are inserting the doc file and not committing I would try a pop up of sorts with a questionnaire to determine what the friction to purchase is.

I would say you are definitely on the right path with that you have.

< going back over your page a second time > I notice you have a "Mandatory" process of getting to understand the client.... why not have that be the main CTA form? a questionnaire of sorts?

So a 2 part process... Step 1 understanding you and your business to ensure a proper translation.. and then step 2 would be the document upload 300 words etc etc... Again the process is moving the client in the right direction "Get Started" if you will!

I don't know. In theory, it works the way you said it: upload a document, get the price. If you're interested--send us the quote. But apparently it's not what users want I'm not sure what you mean with Mandatory process?

[savidge4]

Originally Posted by vandernath

I don't know. In theory, it works the way you said it: upload a document, get the price. If you're interested--send us the quote. But apparently it's not what users want I'm not sure what you mean with Mandatory process?

this part of your landing page text "This is the approach that we decided to adopt at TranslateLab: before the project starts, we familiarize with the corporate culture and the product(s) or service(s) of the company on whose behalf our organization will translate. This first step, mandatory, ensuresa translation that is consistent with the company’s brand and messaging, a factor that can’t be ignored when designing an international sales strategy."

Your site is very targeted by nature. once that "get your quote" option is activated.. the motivation by he user to get the work done is there. It comes down to reducing friction and potential anxiety. So what factors could be holding up the process?

WHO is doing the translations is a question I do not see answered

you say there are 200 language pairs that you work with? So what languages do you work with?

Is my document secure using your service? - This site would be one that I would really consider going to a secured server setup. ( as in https ) Boosting that trust level with "Your Document is secure with us."

Text on the main page that describes how specifically your service works. Clicking on the get a quote button.. upload a a doc file, select the options. It goes off to our linguistic specialist, and I is proofread by a second person to ensure accuracy in our work. this is not a add-on service this is our way to ensure you are getting the most accurate translation. and then how is the document delivered?

Speaking of docs.. what doc types do you accept?

On the pop up screen... instead of making the document the first step why not make the language selection first. People may hesitate uploading their document prior to knowing if you translate the needed language.

You just have to start going through this and think what could be holding people back ( I would start with the language selection being first ) I would also look at doing an exit intent off of the popup and a quick couple question questionnaire to maybe get an idea why they are leaving without going through the process.

Hope that Helps!

[Oziboomer]

Originally Posted by vandernath

I'm having a bit of a problem with my translation services website. With the previous website (design sucked) I managed to get a few clients. This time, after revamping everything, nada. Zero. I'm just wondering why.

I'd take a look at the https://www.rev.com site for some comparisons.

I've use them several times for a number of their services and when I just compared your page side by side with theirs I could immediately see two things that would persuade me to take action.

I could see their pricing right there above the fold and I could see they were going to be fast. Their three images relayed Speed, Quality and Service.

Your two "mascot images" although cute they tend to look a bit "school boyish" as opposed to corporate and the flags also imply a sort of school project type message...now maybe that's me but I'm an executive that needs transcriptions and translations and I don't particularly want to go clicking around to find what I need.

With Rev I can see the price, I can click and I can order asap.

Also the monochromatic type site tend to imply it is a bit more high end service.

Best regards,

Ozi

[savidge4]

This example is like everything I just suggested yours might be missing!

Originally Posted by Oziboomer

I'd take a look at the https://www.rev.com site for some comparisons.

I've use them several times for a number of their services and when I just compared your page side by side with theirs I could immediately see two things that would persuade me to take action.

I could see their pricing right there above the fold and I could see they were going to be fast. Their three images relayed Speed, Quality and Service.

Your two "mascot images" although cute they tend to look a bit "school boyish" as opposed to corporate and the flags also imply a sort of school project type message...now maybe that's me but I'm an executive that needs transcriptions and translations and I don't particularly want to go clicking around to find what I need.

With Rev I can see the price, I can click and I can order asap.

Also the monochromatic type site tend to imply it is a bit more high end service.

Best regards,

Ozi

[vandernath]

Thanks for your tips, guys. I think I'm definitely going to apply that to my landing page. More comments are welcome

[Sean DeSilva]

Overall I think the copy is solid! I have little tweak suggestions in mind but nothing substantial.

There are a few more sections I'd like to see on the home page:

- List of supported languages
- How we produce the highest quality translations
- The translatelab guarantee

[vandernath]

Originally Posted by Oziboomer

Your two "mascot images" although cute they tend to look a bit "school boyish" as opposed to corporate and the flags also imply a sort of school project type message...now maybe that's me but I'm an executive that needs transcriptions and translations and I don't particularly want to go clicking around to find what I need.

With Rev I can see the price, I can click and I can order asap.

Also the monochromatic type site tend to imply it is a bit more high end service.

Best regards,

Ozi

I've worked a bit on it (offline, you can't see it yet :p ) and thanks guys, I think it's a real improvement. However, I was thinking about adding MORE images like the "cute" ones I alread have and was wondering if it was such a big deal. I think it's cool that a company hires artists for their landing page, and I find Rev's landing page not that great when below the fold (after Audio & Video Transcription Services, you just have a long block of text which I don't like).

More opinions on this matter would be great

[savidge4]

Originally Posted by vandernath

I've worked a bit on it (offline, you can't see it yet :p ) and thanks guys, I think it's a real improvement. However, I was thinking about adding MORE images like the "cute" ones I alread have and was wondering if it was such a big deal. I think it's cool that a company hires artists for their landing page, and I find Rev's landing page not that great when below the fold (after Audio & Video Transcription Services, you just have a long block of text which I don't like).

More opinions on this matter would be great

Graphic and in line with your page.. might I suggest country flags?

[vandernath]

Country flags instead of the characters?