IamJeez

Does somebody, from experience or knowledge, know if there is a positive or negative effect in putting youtube videos in product pages?

The youtube videos are introductions to the product. The company is a reseller. The company has to little of an audience to A/B test.

I find the looks of the youtube video in the pages looking a bit unprofessionally. But who am I. It's about the costumer.

savidge4

I would more inclined to separate his type of media on a product page. Home Depot, Lowes, TigerDirect, I think even Walmart would all place this in a "tabbed" section. something like, description details video warranty.

Cleans up the look of the page a bit. places all of the information right at the users fingertips. Its good for SEO.

IamJeez

What about a list "Important links" on the product webpage and put it in the list: Introduction to Widget

Sean DeSilva

Without split testing one can only speculate. Different markets have different preferences.

A good safe middle ground would be to include the video with autoplay turned off, so they must click the play button to listen. Now you can serve both markets, text readers and video watchers, without distracting the other segment.

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savidge4

I will assume the "place in cart" or "buy now" button is on this page. so the LAST thing you want, is a bleed point to remove the buyer from the buy page. You start working in the younger demographics... tail end of X, Y and Millennials.. and video is pretty powerful stuff.

In terms of layout the theory is if you leave it ( video ) out in the open., it is quickly looked at as a squeeze page and the level of trust drops. you tuck it away as an added piece of information and then it becomes just that.. it becomes a value added piece for the customer to make a good buying decision.

I would say that at the very least it is something you would want to test, I do. I will say that the closer to Millennial your targeting is the apt for the video to be displayed outright is more acceptable.. and the closer to Boomers.. the less it is liked.

IamJeez

Audience = 30 - 55

What is a squeez page? Why does it hurt trust?

savidge4

A squeeze page.. watch this video read these points and fill out this form please. It "forces" or squeezes a take it or leave it scenario.

Product pages with an "add to cart" button are more information driven. somewhere between a pre-sell process and a sell process. the obvious conversion intent is to get them to buy it.. but you are answering any questions they may have about the product to drive that sale.

A squeeze page in theory the traffic going across the page is going to be very targeted. if you are selling a course on painting widgets.. you are going to direct your traffic efforts into bring those kinds of visitors. a product page is targeted somewhat.. but still broad in the sense that there may be an amount of education needed to convert an end user.

Slade556

I think you should test this out. I'm inclined to say yes, do it! Videos are usually a good way to keep potential customers intrigued, on the other hand, it depends on your target audience, not all types of customers think alike.

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IamJeez

Okay. What is a good way to test this out? The company can't do A/B testing. They have around 100 visitors a day. They have 10 productpages. Maybe 5 with and 5 without and see who has the least of a bounce rate and the highest conversion?

savidge4

Why cant they A/B test? I would run a short run test 100 per side just to get an idea at the very least. and if there is a sign there may be a need to test further then go ahead and run for 2000 total visitors over 20 days and see what happens.

Is there a technical reason they cant test? Woocommerce.. and you don't know how?

IamJeez

I found a couple of sites that could give me an A/B test:
usertesting.com
trymyui.com
loop11.com

The company won't do an A/B test because they are just becoming aware of all the possibilities of online. SEO is in place but they don't spend much time on it.
To come with A/B testing is a bridge too far. I can try to make a business case for it. Those sites I mentioned aren't that expensive.

Another reason is there is still a lot of low hanging fruit. A lot of the pages are full of text, because management is still in believe that they need to tell everything at once. And that is just one example.

savidge4

For the testing you need right now.. GA would do the trick ( it would be free ). https://www.marketizator.com/ in your scenario would be free. a bridge to far? how to better convert the traffic you have and to optimize for peak performance for future increase in traffic?

We are talking next to instance results with this stuff... NOW is the time to do this. Time and visitors are money.. and all that you are doing is wasting both by thinking this isn't the right time.

Just my opinion anyways