caseymovers

Moving company seeking out of state leads... local campaign for adwords seems to be performing well but out of state is not (correction, adwords campaign is performing well, but not the landing page)... we are getting 10-15 clicks per day but not a single free estimate request... targeting only our state with people moving to popular out of state destinations.

Please contact for additional details... willing to compensate the right individuals to help us on the right path.

pa321

10.15 clicks per day? Wich is your Adwords budget dude?

bodaciousbetty

Can you post a link to your landing page?

jamesfreddyc

I'm going to offer a different perspective here... it's not the correct or only one, but a different view on how to approach this and perhaps how you can get conversions.

You should probably take a look at your competitors in those markets and see what they are doing, but I know that when I look at these types of local businesses just about all of them are offering a free estimate along with their phone number.

Is the viewer looking for an estimate? Better yet, are the majority of viewers looking for an estimate? Or are they clicking those ads in the hopes to actually get an instant price?

I don't know the answer to that but you can try to approach it from the later instead of the former perspectives. I suspect that a larger percentage will be more interested in an instant price rather than going thru the process of getting a quote. Think about the online shopper: they are interested in a click-buy experience, not click-wait-for-a-call/estimate-then-buy one.

It's possible that you could capture a larger portion of the leads compared to the small 1-5% (guess) that are actually looking for an estimate. Perhaps WAY more. But you need to identify something to trigger them to provide some contact info that will then allow you to place them into a sales funnel and process rather than attempting to get the sale from a page or estimate.

I'd make that the focus of my advertisement and landing page text too:

"If you are you ready to move, need a price right now instead of an "estimate", then get your free guide on how to cost your own move before you get a quote from any mover."

Give up some real value to them, create a .pdf with some industry know-how on pricing out a job, make it real for them and that they feel they are getting something out of the information.

What this does is:

1. ID your prospect (people ready to move now)
2. Specify their situation (need a price right now on the website and not an "estimate" from a guy that calls them back)
3. Proclaim an idea (get this guide to show how to price the move themselves)
4. Removes the barrier between you (the seller) by allowing them to have a look on their own, in exchange you get their contact information and move them into a funnel.

This of course requires you to build a bigger funnel than what you might currently have. Honestly, it's not that big of a deal -- just setup an AWebber, develop a follow up series of emails (additional tips and help), all the while pitching a bit to "buy now".

I suppose this is wildly different from what most movers are doing, likely they are just getting that 1-3% that actually request an estimate and then send the sales guy to pitch and close the sale. Instead you'd probably capture 25% (a guess) or more by casting a bigger net. I'd bet it'd be at least double than doing the estimate-to-close deal.

Anyway -- it's just an alternative approach you might want to look deeper into.