ZenGuide

http://www.cityprintexpress.com/orde...ndow-film.html

I am already on first page for this (one way window sign, one way window vinyl), and pricing is competitive but no conversions. Offline sales for this are good, but nothing more than a few calls from seo.

savidge4

Be the buyer for a moment. If I the buyer type in "one way window sign" or "one way window vinyl" what am I more than likely doing? am I buying, or am I looking for more information? With those specific keywords I am looking. Sending me to a purchase page is like seeing a girl you think is cute and walking up and asking "you want to go home?"

your text is not creating incentive to buy let alone buy from you. Why would I as a business owner want this? Would this increase my business visibility? Could my message be seen by every passer by? maybe the angle of reducing sun glare and advertise at the same time - while reducing your cooling bill?

Because I am in the business.. I know you are not priced very well. I can show you online examples of price points well below your $24.50 sqf pricing. I personally sell this product at a lower price point WITH a protective lamination layer. <-- is that another selling point? AND I provide a image color guarantee. these are reasons to buy.. these would be reasons to buy from me. The only inclination of a USP in your case is the free ground shipping and you have that buried.

If I were you... I would target your local market. develop some if not all of the points mentioned above, and offer installation. #1 the SEO would be way easier. #2 on a national level you simply are just going to get beat out - and probably by a local company - and not even know it.

ZenGuide

Savidge, thank you for the feedback. My initial thought was to re-engineer the product page but would it be better to make landing pages for the ideas.

savidge4

when selling a specific product I 100% of the time drive traffic to a lander that links over to the product page. There is nothing wrong with having a "Add to cart button" on the lander.

My daily mantra is "one page one purpose" A landing page pre sells the product a product page closes the deal.

ZenGuide

I created a landing page, no opt-ins yet I was thinking of a learn more button and an add to cart on the section that names the product

http://www.cityprintexpress.com/landing.php

savidge4

gonna shoot straight here.. that is bad. Increase traffic with retail messaging? and you are listed for the terms "one way window sign" and "one way window vinyl"

maybe "Increase your stores traffic with one way window signs"

I have this pet peave.. whats more important you placing your logo on the top of the page or selling product. there is plenty of space to promote your business below the pitch.

So we have "Increase your stores traffic with one way window signs" a headline
you then need points that say to the potential customer yes I want to buy this now for my business.

So you will have an image to the left. ( show both sides of a window.. the message on the outside.. you can see through from the inside ) and bullet points to the right. There are features and there are benefits. you want to list benefits.

Have you message seen by everyone that walks and drives by your store.

Adjust your message easily and in expensively depending on promotions and seasonal changes. ( depending on the product you use.. I use interior cling product )

Reduce sun glare in your shop - reduce your cooling bill in the summer

You then need some testimonials of your product. Mary Smith from blah blah says her traffic increased 10 fold after the installation of her one way window signs. Aside from using actual testimonials if you have done work in and around town you can display the company logos in a as seen at: banner type thing.

Discuss the artwork.. The client can provide the artwork or worth with your in house designer to create the perfect message for your store.

Order today and get free shipping with the continental United States ( or where ever )

I see you have 10% off? so in the CTA by ordering online you will get 10% off of your order in addition to free shipping. Get your phone number in there. make it easy!