Text squeeze page vs video squeeze page?

DR0832 · 27th Jul 2015, 10:33 AM

I am trying to figure out if I should create a squeeze page with a short 1 minute video or a standard one with a few bullet points of text. I realize testing is the best way but I don't want to spend the time and/ or money creating something I don't need, so I just wanted to get a general idea of what people are using successfully.

jordand870 · 27th Jul 2015, 03:12 PM

What has worked for me is text-based squeeze page. Keep it short and simple, but with curiosity.

Additionally, your thank you page (page that shows right after they opt-in) could be a short video promoting content or a product. Hope that helps.

Jordan S. Daniels

DR0832 · 27th Jul 2015, 05:11 PM

bump to top

savidge4 · 27th Jul 2015, 10:18 PM

I think the logic here is what fails most. "I just want what will work!" And seriously the answer is you simply do not know until you test. The "General idea" is that I use both and then some. I also use long text. I use long text with a video. I use JUST a video... It depends on what works best.

You are worrying about a little time up front when there is realistically the possibility that the other option could produce 2x the income. So now you are not "Marketing" you are playing Russian Roulette. Good luck with that.

Originally Posted by DR0832

I am trying to figure out if I should create a squeeze page with a short 1 minute video or a standard one with a few bullet points of text. I realize testing is the best way but I don't want to spend the time and/ or money creating something I don't need, so I just wanted to get a general idea of what people are using successfully.

KyleChapman · 29th Jul 2015, 01:32 PM

I agree with Savidge. You really need to test it. Sometimes videos work better, sometimes text works better. Sometimes long copy/video sometimes short.

Unfortunately it really depends on your product, your offer, traffic sources, customer base, etc.

I highly recommend spending the $/time testing it. There are of course best practices, but unfortunately this is one of those deals you will just have to play with. My personal experience has seen both situations win.

Probably not the answer you wanted, but hopefully you found some value from it.

TomekBN · 4th Aug 2015, 01:33 AM

I agree with the above posts. there is no shortcut. you could create a version of each and then test them head on. Then stick with the one that gets higher opt ins and optimize it

themebounce · 6th Aug 2015, 06:51 PM

I agree with the last 3 people. The reason you can't just go with what everyone else is doing is because it varies niche to niche and product to product. You have to do the testing. You could setup the exact same thing someone else is converting and it bomb. The traffic can vary, the niche, the product, etc. No easy way out. If it didn't take work everyone would be successful.

jordand870 · 6th Aug 2015, 08:06 PM

I agree, testing is scaling!

Jordan S. Daniels

The Stardust Traveler · 7th Aug 2015, 01:21 PM

Video usually engages people much easier. That said, I think the optimal setup is a video and text.

DR0832 · 8th Aug 2015, 03:00 PM

Star dust is the winner. All you other people that just regurgitate what others are saying and try to put a person down, thanks but no thanks. I have 3 jobs and I work 16 hour days. I am not one of these idiots on this forum that thinks you can be lazy and turn $25 into a million. I completely understand testing is the only way but i wanted a general consensus.

realjorden · 12th Aug 2015, 06:06 AM

Statistics say video on landing page gives more engagement to visitor rather than text.A video in landing increase conversion rate. 87% of online marketers use videos in one way or another to promote their business. video on landing page increase the time of your audiences,there is lots of case study over the internet why video is better on landing page than text and please keep in mind use your video on landing page up to the fold,don't put your video alone on the iceland,

tosakp · 12th Aug 2015, 06:36 AM

Just split test it because every niches, products and traffic source are different.

27th Jul 2015, 10:33 AM	#1
DR0832 HyperActive Warrior Registered Member Join Date: 2012 Location: Providence Posts: 123 Thanks: 2 Thanked 13 Times in 9 Posts	Text squeeze page vs video squeeze page? Share on: I am trying to figure out if I should create a squeeze page with a short 1 minute video or a standard one with a few bullet points of text. I realize testing is the best way but I don't want to spend the time and/ or money creating something I don't need, so I just wanted to get a general idea of what people are using successfully.
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27th Jul 2015, 03:12 PM	#2
jordand870 HyperActive Warrior Join Date: 2014 Location: Stuttgart, Arkansas Posts: 124 Thanks: 79 Thanked 28 Times in 23 Posts	Re: Text squeeze page vs video squeeze page? Share on: What has worked for me is text-based squeeze page. Keep it short and simple, but with curiosity. Additionally, your thank you page (page that shows right after they opt-in) could be a short video promoting content or a product. Hope that helps. Jordan S. Daniels

27th Jul 2015, 05:11 PM	#3
DR0832 HyperActive Warrior Registered Member Join Date: 2012 Location: Providence Posts: 123 Thanks: 2 Thanked 13 Times in 9 Posts	Re: Text squeeze page vs video squeeze page? Share on: bump to top
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29th Jul 2015, 01:32 PM	#5
KyleChapman Conversion Specialist Join Date: 2015 Location: United States Posts: 51 Thanks: 0 Thanked 10 Times in 10 Posts	Re: Text squeeze page vs video squeeze page? Share on: I agree with Savidge. You really need to test it. Sometimes videos work better, sometimes text works better. Sometimes long copy/video sometimes short. Unfortunately it really depends on your product, your offer, traffic sources, customer base, etc. I highly recommend spending the $/time testing it. There are of course best practices, but unfortunately this is one of those deals you will just have to play with. My personal experience has seen both situations win. Probably not the answer you wanted, but hopefully you found some value from it.
	I've done conversion work for many big companies such as Expedia, The Boston Globe, Kobo Books, Firestone and more... Kyle Chapman - CEO - Conversion Marketing Services a Conversion Rate Optimization Firm

4th Aug 2015, 01:33 AM	#6
TomekBN Active Warrior Join Date: 2015 Location: Australia Posts: 58 Thanks: 0 Thanked 6 Times in 6 Posts	Re: Text squeeze page vs video squeeze page? Share on: I agree with the above posts. there is no shortcut. you could create a version of each and then test them head on. Then stick with the one that gets higher opt ins and optimize it
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6th Aug 2015, 06:51 PM	#7
themebounce Warrior Member Join Date: 2015 Location: Santa Rosa, CA Posts: 22 Thanks: 3 Thanked 2 Times in 2 Posts	Re: Text squeeze page vs video squeeze page? Share on: I agree with the last 3 people. The reason you can't just go with what everyone else is doing is because it varies niche to niche and product to product. You have to do the testing. You could setup the exact same thing someone else is converting and it bomb. The traffic can vary, the niche, the product, etc. No easy way out. If it didn't take work everyone would be successful.
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6th Aug 2015, 08:06 PM	#8
jordand870 HyperActive Warrior Join Date: 2014 Location: Stuttgart, Arkansas Posts: 124 Thanks: 79 Thanked 28 Times in 23 Posts	Re: Text squeeze page vs video squeeze page? Share on: I agree, testing is scaling! Jordan S. Daniels

7th Aug 2015, 01:21 PM	#9
The Stardust Traveler HyperActive Warrior Registered Member Join Date: 2013 Posts: 103 Thanks: 4 Thanked 4 Times in 4 Posts	Re: Text squeeze page vs video squeeze page? Share on: Video usually engages people much easier. That said, I think the optimal setup is a video and text.

8th Aug 2015, 03:00 PM	#10
DR0832 HyperActive Warrior Registered Member Join Date: 2012 Location: Providence Posts: 123 Thanks: 2 Thanked 13 Times in 9 Posts	Re: Text squeeze page vs video squeeze page? Share on: Star dust is the winner. All you other people that just regurgitate what others are saying and try to put a person down, thanks but no thanks. I have 3 jobs and I work 16 hour days. I am not one of these idiots on this forum that thinks you can be lazy and turn $25 into a million. I completely understand testing is the only way but i wanted a general consensus.
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12th Aug 2015, 06:06 AM	#11
realjorden Jorden Join Date: 2015 Posts: 3 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Text squeeze page vs video squeeze page? Share on: Statistics say video on landing page gives more engagement to visitor rather than text.A video in landing increase conversion rate. 87% of online marketers use videos in one way or another to promote their business. video on landing page increase the time of your audiences,there is lots of case study over the internet why video is better on landing page than text and please keep in mind use your video on landing page up to the fold,don't put your video alone on the iceland,

12th Aug 2015, 06:36 AM	#12
tosakp New Warrior Member War Room Member Join Date: 2006 Location: Bangkok, Thailand. Posts: 23 Thanks: 0 Thanked 5 Times in 5 Posts	Re: Text squeeze page vs video squeeze page? Share on: Just split test it because every niches, products and traffic source are different.
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