windrider07

Check out the site I am managing: Conference Calling Services | Charlotte Conferencing

Any recommendations or suggestions on how to improve it? Do you feel excited when you see it? Does it grab your interest? Even if its a niche you have no interest in, the site design should grab your attention in some aspect even if you don't care about it.

winnermarketing

Too big the high side above the images!

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windrider07

What's too big and what do you mean by the "high side"?

savidge4

I would say reduce your logo size.

this: Experts in Conference Calling

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In the Charlotte area? Network After Work with Charlotte Conferencing to take advantage of our Local Communications Experts.

Reduced to: Experts in Voice, Video, and Web Conference Calling.

The Our Service ( need to capitalize the S in Service ) tweet section.. are tweets really that important? reduce the width there.

You currently have 4 sliders Voice, Video, Web and Partners... lose the Partners panel.

togun880

Reduce the Header Size/font and reduce the size of your logo also

There's something a little off with the contact form..doesn't blend seamlessly into the background

flugjoshi

I would stick to togun880 - The header is too big and dominant. I would also reduce the size of the slider...

KyleChapman

While the top is too big, I think your biggest problem is your call to action. Your form field is hidden in the background image. Either move it or get rid of the image behind it.

Also, your button could use some work. Add some color to it and give it copy that gives value. Here is an example: What would you be more likely to click? Send vs. Start Saving $ on Conference Calls Now

I've done conversion work for many big companies such as Expedia, The Boston Globe, Kobo Books, Firestone and more...

Kyle Chapman - CEO - Conversion Marketing Services a Conversion Rate Optimization Firm

windrider07

What size should the slider be? I've seen other sites with awesome SEO and their sliders were big.

savidge4

Great SEO has nothing to do with Conversion. you can have the best SEO in the world, and when the traffic gets there they don't convert IE sign up for a list or buy or reach out for further information does SEO matter at that point?

There are simply way to many Conversion based test that suggest Sliders don't work all that well. EVEN, the ones that DO work well... they consider the #1 slide to be the primary target. As your slider progresses slide 1 then slide 2 then slide 3 then slide 4 the level of conversion drops considerably. Something in the order of 90% with the first slide and then decreasingly less for that remain 10% across the next 3 slides.

If you go here: https://www.gmail.com/intl/en/mail/help/about.html as an example. 3 slides in total. I cant find it right now but Google revealed in a white paper that slide #1 produced 92% of the overall conversions in that slider. The question is then.. why wouldn't they just use that image as static? to get the other 8% maybe? but really the reason is sliders are at this point mainstream ( for the most part ) So to keep hip fresh and current they have kept the slider. ( my kinda educated guess )

I will note here that I use this page ( the Google page above ) daily, as in many times daily and I do see them adjusting the transition time from time to time.

If I personally where in your shoes... I would have a lander for each aspect of your service. One for Voice, another for Video and one for Web. The business' that I am in use Voice Conference calling A L O T. We simply do not do much with video and web.

I think you could very easily start targeting your audience better at a niche level based on your product. There are folks JUST interested in Voice. Video is more in line with ad agencies and presentation type stuff. The web product I am guessing is very much like Video but allows the use of screen sharing and the like.

In todays marketspace ( and correct me if I am wrong ) your strongest product is either Voice or Web based conferencing. UNFORTUNATLY for you there are free methods to do this... such as How To Hold A Successful Conference Call On Your iPhone I use this stuff all the time.

The question then becomes WHO is really your target? With stuff in the marketspace like Facebook Live and YouTube in real time etc.. I think what you really are selling is "Security" That would be an angle I would be leveraging.

Oziboomer

Sliders..what a waste of real-estate.

Headline offers no benefits to viewer...another waste.

Why not try "The best way to Conference Call"...or

"Expertly manage your conference calls"

As Paul says above...different landing pages for different targets will be more effective...and employ a good copywriter.

amark12

I would go with togun880 .Header logo is too big.
Form Looks bit odd.

iseultmca

By and large I like the site, and it does grab my attention and makes me think clean, professional, efficient. However, I think the font you've chosen for the logo in the top left hand corner is too childlike and messy, I think a cleaner more edgy font would fit better with the rest of the page.

Iseult

www.wpcarers.com