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Unread 1st Feb 2016, 11:50 AM   #1
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Best audience for health/fitness conversion
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Could any give me some advice or recommend a place for me to learn more about the higher converting audience / demographic for the health/fitness market? I am setting up a number of Facebook campaigns for personal trainer, coach & health/fitness products.

Thanks in advance for any help!
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Unread 2nd Feb 2016, 02:58 AM   #2
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Re: Best audience for health/fitness conversion
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Look deeper, man

Few years ago, one of my friends made awesome conversion from divorced women

Imagine when you're ready to start new life? Ready to start weigh loss process? Imagine you're fat woman, or fat man, or weak man? what is break point for you to start new life?

think smarter - it can be bad relations, any sick, middle age crisis.

Facebook is good, but not right targered facebook is attempt to heat the space
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Unread 2nd Feb 2016, 05:56 AM   #3
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Re: Best audience for health/fitness conversion
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Vadim, good point and definitely makes sense - thank you!
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Unread 2nd Feb 2016, 09:50 AM   #4
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Re: Best audience for health/fitness conversion
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Well, I can't agree with these statements. Even though fat women and weak men are obvious choice, they are fat or weak for a reason (not going to a gym). Instead, it is better to find people who regularly train. These guys will go to your training every month, no matter what. Its better to have one guy who will go for an entire year than 10 guys who will train for a month. I would rather advertise locally. On the other hand, if you are well renowned within your own field, you may advertise throughout the city and increase the price. Let me repeat: find people who actually train and offer them something new.
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Unread 18th Feb 2016, 11:19 AM   #5
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Re: Best audience for health/fitness conversion
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Target people who like certain fitness pages. These people are likely to have already bought a fitness product and would be likely to do so again.
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Unread 14th Mar 2016, 11:29 AM   #6
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Re: Best audience for health/fitness conversion
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facebook allows you to target a groups users. if you want to target fitness enthusiasts you need to think like one. If someone is into fitness, they make like "the gym" facebook page, but that is not even close to as targetted as people who like "Eating clean and training mean"
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