Average Number of Sales on a Sales Page

txaristocrat · 13th Feb 2016, 11:07 PM

I hope this is the right forum for this question but I'm in the process of building a sales page for a SEO eBook and was wondering what the maximum sales I could make on this sales page before it's exhausted? I am projecting a 10% conversion rate and read that the average number of searches on the phrase SEO is 9.1M per month world wide. Any input would be helpful.

Jason Kanigan · 14th Feb 2016, 09:15 AM

That's not how it works, unfortunately.

10% conversion is way too high, especially for an unproven product, sales page, and traffic source.

It's great that there is so much volume in your search term, but the first question is--before you count your zillions--How are you going to divert even a tiny trickle of that traffic to your page?

Then your second question is: What are you going to do with those visitors once they get there? Squeeze page? Straight to the sales copy?

And that leads to your third question, your Conversion measure. How many visitors do you need to make a sale. You were thinking 1 in 10 and to me that's extremely wishful. Try 1 or 2 in 100 AFTER you've figured the funnel out. Right now, for starters, 1 in 200...1 in 400? You have to establish a baseline, and then improve upon it.

Unqualified Leads >>> Qualified Leads >>> Sales.

How are you going to bring your visitors down this path?

txaristocrat · 14th Feb 2016, 12:44 PM

Originally Posted by Jason Kanigan

That's not how it works, unfortunately.

10% conversion is way too high, especially for an unproven product, sales page, and traffic source.

It's great that there is so much volume in your search term, but the first question is--before you count your zillions--How are you going to divert even a tiny trickle of that traffic to your page?

Then your second question is: What are you going to do with those visitors once they get there? Squeeze page? Straight to the sales copy?

And that leads to your third question, your Conversion measure. How many visitors do you need to make a sale. You were thinking 1 in 10 and to me that's extremely wishful. Try 1 or 2 in 100 AFTER you've figured the funnel out. Right now, for starters, 1 in 200...1 in 400? You have to establish a baseline, and then improve upon it.

Unqualified Leads >>> Qualified Leads >>> Sales.

How are you going to bring your visitors down this path?

Jason,

I've built a successful sales page before with a 12% conversation rate on a $7 product. I will be driving targeted traffic to the site like I did with my other one. There will be a squeeze page in the same format as the one I built with a 12% CR.

Verdatti · 15th Feb 2016, 12:27 PM

It's a pretty big industry so you could make thousands before you need to move on to another product.

The challenge is not how many sales you can make there. It's how will you get thousands and thousands of visitors interested in buying the ebook.

13th Feb 2016, 11:07 PM	#1
txaristocrat Warrior Member Join Date: 2016 Location: Dallas, Texas, USA Posts: 13 Thanks: 2 Thanked 0 Times in 0 Posts	Average Number of Sales on a Sales Page Share on: I hope this is the right forum for this question but I'm in the process of building a sales page for a SEO eBook and was wondering what the maximum sales I could make on this sales page before it's exhausted? I am projecting a 10% conversion rate and read that the average number of searches on the phrase SEO is 9.1M per month world wide. Any input would be helpful.

14th Feb 2016, 09:15 AM	#2
Jason Kanigan www.salestactics.org War Room Member Join Date: 2011 Location: NC, USA Posts: 6,673 Thanks: 3,712 Thanked 8,236 Times in 3,584 Posts	Re: Average Number of Sales on a Sales Page Share on: That's not how it works, unfortunately. 10% conversion is way too high, especially for an unproven product, sales page, and traffic source. It's great that there is so much volume in your search term, but the first question is--before you count your zillions--How are you going to divert even a tiny trickle of that traffic to your page? Then your second question is: What are you going to do with those visitors once they get there? Squeeze page? Straight to the sales copy? And that leads to your third question, your Conversion measure. How many visitors do you need to make a sale. You were thinking 1 in 10 and to me that's extremely wishful. Try 1 or 2 in 100 AFTER you've figured the funnel out. Right now, for starters, 1 in 200...1 in 400? You have to establish a baseline, and then improve upon it. Unqualified Leads >>> Qualified Leads >>> Sales. How are you going to bring your visitors down this path?
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15th Feb 2016, 12:27 PM	#4
Verdatti HyperActive Warrior War Room Member Join Date: 2012 Posts: 152 Thanks: 3 Thanked 37 Times in 32 Posts Blog Entries: 2	Re: Average Number of Sales on a Sales Page Share on: It's a pretty big industry so you could make thousands before you need to move on to another product. The challenge is not how many sales you can make there. It's how will you get thousands and thousands of visitors interested in buying the ebook.
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