sprawl5

Hi,

I haven't found any case studies comparing the conversion rates associated with multiple check-outs vs. a single Big Check-Out.

A] Multiple Check-Out Upsells

This is the standard model, especially with PayPal: Customer buys product A; hits the buy button; on the Thank-You page, he's shown an offer for product B; if he buys this, he again goes to PayPal or again punches in his credit card.

The point is that he makes multiple transactions.

B] The Single Big-Cart Upsell

In this model, the customer selects Product A; it's added to his cart; he's shown Product B; he adds it, or not, to his cart; and then he's taken to PayPal or punches in his card, at which time he buys both items at once.

The point is that he makes only one transaction.

My intuition is that seeing the lump sum cost for multiple items would scare off more purchases than making multiple transactions... but this intuition is just that, an intuition without the benefit of supporting data.

If you've got any case studies or anecdotes or insights relating to this, I'd love to hear them.

Thanks!

rusilja

You are correct here.

The point of having a sales funnel is to make them make a single transaction first.
When the user knows he has paid $1 for an ebook or something, then he's hooked to your funnel; chances are much much much higher he's going to buy your next $19.99 offer. And by the third transaction he thinks "what the heck, let's go all in" and buys your $500 service.

I don't think a case study is even necessary for this

Crypto trade signals and A.I. generated predictions

BrandonLee

Some of my biggest breakthroughs have come when I was 100% convinced I was doing things "the right way" but tested anyway.