How to identify conversion killers on a website?

ghettotoro · 29th Mar 2016, 04:57 AM

I promote a website (academic writing) and have up to 200 people per day of traffic without conversions. Here is a website - okessays.com
What methods will be appropriate to identify problems on a website?

rusilja · 4th Apr 2016, 04:19 PM

Your site looks fine, but there are a ton of things I would love to test.

Conversion killers lie between the smallest details and A/B testing is the magic potion.
There also exist websites such as hotjar.com which allow you to record user behavior, you can literally see how they navigate on your page; this gives us enormous insight.

I don't mind helping you out a bit, hit me up on Skype (my ID: healthchants )

Talk to you soon

Sean DeSilva · 21st Apr 2016, 09:00 AM

The word "okay" rings as average or even marginal to me. In my opinion not the best descriptive word to use of your service.

I would change the "our features" section to "benefits of our service" or "why work with ok essays writers?"

Marty Foley · 27th Apr 2016, 03:52 PM

There is always room to improve a website's conversion rates, caused by multiple different conversion bottlenecks. And there are multiple ways to identify conversion bottlenecks, each with their own advantages, disadvantages, and levels or types of insight they provide.

* A basic first step is to have website analytics and conversion tracking set up and working correctly, to measure at least the most important actions you want visitors to take on your site. If using Google Analytics, be sure to have conversion goals set up, with monetary values assigned to them, to enable you to track "page value" metrics (very useful in A/B page testing analysis).

* Exit surveys, in-person user surveys or usability tests, heatmaps, form analytics, visitor session recordings, and similar tools can provide insights on usability issues or website visitor concerns / worries / problems that are hindering many visitors from taking profitable actions on a website; things you may never notice on your own.

* Similarly, by collecting (or recording) and analyzing website visitor and customer feedback and other data, such as through contact forms, customer support emails, live chat sessions, phone calls, exit surveys, usability tests, etc, you can gain valuable insight into issues preventing them from converting on your site.

For every visitor who contacts you with a question or concern, there will likely be multiple times more visitors with similar issues on their minds that are preventing them from converting, but they'll never let you know it; they'll just abandon your site and go elsewhere.

Then by improving your site to pre-empt common visitor concerns, running simple A/B or multivariate tests (or at least measuring before and after site performance) to confirm that your attempted "improvements" actually do improve results, you can increase conversion rates to enjoy more leads, sales, and other conversions - from the same amount of traffic.

Marty Foley ~ PPC Traffic & Conversion Mad Scientist

Useful Survival Tools · 28th Apr 2016, 02:51 AM

You can sign up for free to Google Analytics and check the stats of your site as well as the bounce rate. Another free tool you can use is Statcounter, which helps you recognize where most of your traffic came from plus the activities of subscribers on your site. That would pretty much help you determine which page people usually visit.

Goodluck.

Michael Nguyen · 28th Apr 2016, 08:04 AM

The first step for you is to work out why they are not buying? With 200 visits a day and no conversions...Are you sure you're sending the right traffic?

counter2015 · 28th Apr 2016, 03:33 PM

Setup goals in any of the popular analytics tools like gostats or GA... have a popup with free ebook to subscribe related to essays .. make a list and send offers in a newsletter, should help with conversions.

FreedomBlogger · 28th Apr 2016, 04:13 PM

Your site looks good. Clean and organized. You also have an Exit Popup - with a nice short & sweet message.

What I highly recommend you to do is Track as much as possible with Split-Testing. Maybe your audience would react a lot different to different color schemes. You get what I mean?

I would also check the type of traffic you are getting to it. When it comes to online traffic you have to really learn from it. You can't just send traffic to a site and expect things to happen.

You might be getting a lot of traffic, but it might not be very targeted traffic - so this means you are getting low quality traffic.

Would you rather get 200 visitors a day and 0 leads and sales - OR - 50 visitors a day and 3 leads and 1 sale????

The answer here would be very obvious!

It is about Quality with online traffic - not really quantity.

Another tool I would recommend you to use is a Heat Map Tool to see exactly where your visitors are Clicking on your front page. You can use one from the Sumome.com Toolbox.

I hope this helps!

Keep up the great work!

Cheers!

lbiehl1 · 26th May 2016, 01:48 PM

If you want to ensure your contact forms are never down (another main conversion killer), add ConversionLocker.com to your site- it ensures my contact forms never, ever fail http://cdn.warriorforum.com/images/s...lies_smile.png

Sven300 · 28th May 2016, 11:06 AM

At first sight, I don't think you have a low conversion rate problem.
You seem rather to have a low traffic problem.

According to Similar Web your traffic is very far from 200 visitors a day (6000 visitors/month). It's rather 250 visitors... a month! And Similar Web is renowned for exagerating the number of visitors...

For instance, for my own websites, when I compare the results of Similar Web with my Google Analytics, it multiplies on average 3-4 times the visitor's number.

Your main problem is traffic, not conversion.

29th Mar 2016, 04:57 AM	#1
ghettotoro Warrior Member Join Date: 2016 Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts	How to identify conversion killers on a website? Share on: I promote a website (academic writing) and have up to 200 people per day of traffic without conversions. Here is a website - okessays.com What methods will be appropriate to identify problems on a website?

4th Apr 2016, 04:19 PM	#2
rusilja a.k.a. healzer War Room Member Join Date: 2011 Posts: 108 Thanks: 41 Thanked 32 Times in 28 Posts	Re: How to identify conversion killers on a website? Share on: Your site looks fine, but there are a ton of things I would love to test. Conversion killers lie between the smallest details and A/B testing is the magic potion. There also exist websites such as hotjar.com which allow you to record user behavior, you can literally see how they navigate on your page; this gives us enormous insight. I don't mind helping you out a bit, hit me up on Skype (my ID: healthchants ) Talk to you soon
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21st Apr 2016, 09:00 AM	#3
Sean DeSilva HyperActive Warrior Join Date: 2014 Location: Rancho Cucamonga, California Posts: 356 Thanks: 44 Thanked 73 Times in 62 Posts	Re: How to identify conversion killers on a website? Share on: The word "okay" rings as average or even marginal to me. In my opinion not the best descriptive word to use of your service. I would change the "our features" section to "benefits of our service" or "why work with ok essays writers?"
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27th Apr 2016, 03:52 PM	#4
Marty Foley HyperActive Warrior War Room Member Join Date: 2004 Location: Houston, TX USA Posts: 199 Thanks: 31 Thanked 54 Times in 48 Posts	Re: How to identify conversion killers on a website? Share on: There is always room to improve a website's conversion rates, caused by multiple different conversion bottlenecks. And there are multiple ways to identify conversion bottlenecks, each with their own advantages, disadvantages, and levels or types of insight they provide. * A basic first step is to have website analytics and conversion tracking set up and working correctly, to measure at least the most important actions you want visitors to take on your site. If using Google Analytics, be sure to have conversion goals set up, with monetary values assigned to them, to enable you to track "page value" metrics (very useful in A/B page testing analysis). * Exit surveys, in-person user surveys or usability tests, heatmaps, form analytics, visitor session recordings, and similar tools can provide insights on usability issues or website visitor concerns / worries / problems that are hindering many visitors from taking profitable actions on a website; things you may never notice on your own. * Similarly, by collecting (or recording) and analyzing website visitor and customer feedback and other data, such as through contact forms, customer support emails, live chat sessions, phone calls, exit surveys, usability tests, etc, you can gain valuable insight into issues preventing them from converting on your site. For every visitor who contacts you with a question or concern, there will likely be multiple times more visitors with similar issues on their minds that are preventing them from converting, but they'll never let you know it; they'll just abandon your site and go elsewhere. Then by improving your site to pre-empt common visitor concerns, running simple A/B or multivariate tests (or at least measuring before and after site performance) to confirm that your attempted "improvements" actually do improve results, you can increase conversion rates to enjoy more leads, sales, and other conversions - from the same amount of traffic. Marty Foley ~ PPC Traffic & Conversion Mad Scientist
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28th Apr 2016, 02:51 AM	#5
Useful Survival Tools usefulsurvivaltools.com Join Date: 2016 Posts: 213 Thanks: 28 Thanked 49 Times in 40 Posts	Re: How to identify conversion killers on a website? Share on: You can sign up for free to Google Analytics and check the stats of your site as well as the bounce rate. Another free tool you can use is Statcounter, which helps you recognize where most of your traffic came from plus the activities of subscribers on your site. That would pretty much help you determine which page people usually visit. Goodluck.
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28th Apr 2016, 08:04 AM	#6
Michael Nguyen VIP Warrior War Room Member Join Date: 2009 Location: Kent, London Posts: 1,599 Thanks: 303 Thanked 358 Times in 246 Posts	Re: How to identify conversion killers on a website? Share on: The first step for you is to work out why they are not buying? With 200 visits a day and no conversions...Are you sure you're sending the right traffic?
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28th Apr 2016, 03:33 PM	#7
counter2015 Active Warrior Join Date: 2015 Posts: 92 Thanks: 2 Thanked 10 Times in 9 Posts	Re: How to identify conversion killers on a website? Share on: Setup goals in any of the popular analytics tools like gostats or GA... have a popup with free ebook to subscribe related to essays .. make a list and send offers in a newsletter, should help with conversions.
	My Must Haves List: Wordpress, GoStats (website analytics), Google Trends

28th Apr 2016, 04:13 PM	#8
FreedomBlogger internetmarketingblog101 Join Date: 2014 Location: Virginia - USA Posts: 820 Thanks: 201 Thanked 292 Times in 232 Posts	Re: How to identify conversion killers on a website? Share on: Your site looks good. Clean and organized. You also have an Exit Popup - with a nice short & sweet message. What I highly recommend you to do is Track as much as possible with Split-Testing. Maybe your audience would react a lot different to different color schemes. You get what I mean? I would also check the type of traffic you are getting to it. When it comes to online traffic you have to really learn from it. You can't just send traffic to a site and expect things to happen. You might be getting a lot of traffic, but it might not be very targeted traffic - so this means you are getting low quality traffic. Would you rather get 200 visitors a day and 0 leads and sales - OR - 50 visitors a day and 3 leads and 1 sale???? The answer here would be very obvious! It is about Quality with online traffic - not really quantity. Another tool I would recommend you to use is a Heat Map Tool to see exactly where your visitors are Clicking on your front page. You can use one from the Sumome.com Toolbox. I hope this helps! Keep up the great work! Cheers!
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26th May 2016, 01:48 PM	#9
lbiehl1 Warrior Member Join Date: 2016 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How to identify conversion killers on a website? Share on: If you want to ensure your contact forms are never down (another main conversion killer), add ConversionLocker.com to your site- it ensures my contact forms never, ever fail http://cdn.warriorforum.com/images/s...lies_smile.png

28th May 2016, 11:06 AM	#10
Sven300 HyperActive Warrior Join Date: 2015 Location: Montreal, Canada Posts: 264 Thanks: 114 Thanked 108 Times in 87 Posts	Re: How to identify conversion killers on a website? Share on: At first sight, I don't think you have a low conversion rate problem. You seem rather to have a low traffic problem. According to Similar Web your traffic is very far from 200 visitors a day (6000 visitors/month). It's rather 250 visitors... a month! And Similar Web is renowned for exagerating the number of visitors... For instance, for my own websites, when I compare the results of Similar Web with my Google Analytics, it multiplies on average 3-4 times the visitor's number. Your main problem is traffic, not conversion.
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