A/B testing landing pages cheaply

espresso · 10th Apr 2016, 07:46 AM

I have been building some landing pages bridge pages over the last week and have three different designs with different variations
The aim of the page is just to get the user to click through to an offer

I tested a page out with bing traffic and got a 25% CTR
I want to bring this up to about 50%

However with the niche of the website bing traffic costs a lot and it will take me a while to fully test each page

is there away to cheaply send enough traffic to my site to test each landing page

Is it worth buying large traffic packages to send traffic to the site
I am not looking for conversions for this just want to test click through rate

Basically is there away to real but cheap and maybe low quality traffic to the site that will give me a real insight to the sites CTR before send more quality traffic to it

Sean DeSilva · 11th Apr 2016, 06:23 AM

I think Facebook might be a good option for this. Social media traffic comes to be lower quality, and cheaper as a result.

Hunter MI · 12th Apr 2016, 10:29 AM

I second Sean in that I'd look into Facebook advertising, however, if you set up targeting correctly and create a good ad then I think your quality will still be solid.

getbread · 14th Apr 2016, 07:51 PM

You should be more focused on conversions and ROI. Just because a page has a high CTR doesn't mean it will perform the best.

GrandWingSpan · 19th May 2016, 05:24 PM

Hence the term CONVERSION rate optimization. I agree. Always have ROI in mind when running experiments.

KyleChapman · 20th May 2016, 11:42 AM

Keep in mind that different traffic sources are going to convert at a different rate (generally speaking). Therefore I normally like to test the traffic that you think you are going to use.

If you're looking for cheaper traffic, facebook and native platforms (such as Taboola and Revcontent) is cheaper than Bing.

Another option is to test the page sequentially. Meaning put one page up and track the conversion rate. Then replace it with the new page and determine which one is the winner. While you have to be careful with things like seasonality, or traffic spikes, it is a quicker way of finding a winner than A/B split testing.

daalmans · 24th May 2016, 04:22 AM

I suppose it concerns a squeeze page and not a presell page. In order to get a CTR of 50% you need highly targeted traffic. Therefore, you should know who your targeted audience is and where you can find this audience. Thereafter you can make split testing to improve the CTR further. If you sell leads this is the way to go. However, if you want to sell products to your leads, you have to focus on sales and you should make a funnel with a squeeze page and a low ticket product in order to identify the buyers on your list because it is very unlikely that 50% of ad clicks concern buyers.
If it concerns a presell page of a product, I highly recommend to analyze the sales page of the product first by using a spy tool like Loading site please wait... and look for the traffic streams on the sales page. If the traffic stream for ads is negligible donâ€™t try ads because you will not succeed. Instead follow best practice.
If you want cheap and targeted traffic, try PPV networks. Sure PPV networks ask for a deposit before you can start in order to select serious publisher. However, there are PPV networks that donâ€™t ask for a deposit of $1000 like leadimpact.com but much less like directCPV.com and clicksor.com.

10th Apr 2016, 07:46 AM	#1
espresso Advanced Warrior Join Date: 2010 Location: Dublin, EU Posts: 999 Thanks: 16 Thanked 43 Times in 42 Posts	A/B testing landing pages cheaply Share on: I have been building some landing pages bridge pages over the last week and have three different designs with different variations The aim of the page is just to get the user to click through to an offer I tested a page out with bing traffic and got a 25% CTR I want to bring this up to about 50% However with the niche of the website bing traffic costs a lot and it will take me a while to fully test each page is there away to cheaply send enough traffic to my site to test each landing page Is it worth buying large traffic packages to send traffic to the site I am not looking for conversions for this just want to test click through rate Basically is there away to real but cheap and maybe low quality traffic to the site that will give me a real insight to the sites CTR before send more quality traffic to it

11th Apr 2016, 06:23 AM	#2
Sean DeSilva HyperActive Warrior Join Date: 2014 Location: Rancho Cucamonga, California Posts: 356 Thanks: 44 Thanked 73 Times in 62 Posts	Re: A/B testing landing pages cheaply Share on: I think Facebook might be a good option for this. Social media traffic comes to be lower quality, and cheaper as a result.
	*Ad Agency Copywriters Sell MORE.* Need a shot of extra sales? I specialize in high converting sales pages, Clickbank offers, and product launch email sequences. (Click here to learn more).

12th Apr 2016, 10:29 AM	#3
Hunter MI Active Warrior Join Date: 2016 Posts: 33 Thanks: 6 Thanked 15 Times in 14 Posts	RE: A/B testing landing pages cheaply Share on: I second Sean in that I'd look into Facebook advertising, however, if you set up targeting correctly and create a good ad then I think your quality will still be solid.

14th Apr 2016, 07:51 PM	#4
getbread HyperActive Warrior Join Date: 2012 Posts: 103 Thanks: 0 Thanked 21 Times in 18 Posts	Re: A/B testing landing pages cheaply Share on: You should be more focused on conversions and ROI. Just because a page has a high CTR doesn't mean it will perform the best.
	Profitable Affiliate Marketing Case Studies

19th May 2016, 05:24 PM	#5
GrandWingSpan Condorly Join Date: 2016 Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts	Re: A/B testing landing pages cheaply Share on: Hence the term CONVERSION rate optimization. I agree. Always have ROI in mind when running experiments.
	condorly.com

20th May 2016, 11:42 AM	#6
KyleChapman Conversion Specialist Join Date: 2015 Location: United States Posts: 51 Thanks: 0 Thanked 10 Times in 10 Posts	Re: A/B testing landing pages cheaply Share on: Keep in mind that different traffic sources are going to convert at a different rate (generally speaking). Therefore I normally like to test the traffic that you think you are going to use. If you're looking for cheaper traffic, facebook and native platforms (such as Taboola and Revcontent) is cheaper than Bing. Another option is to test the page sequentially. Meaning put one page up and track the conversion rate. Then replace it with the new page and determine which one is the winner. While you have to be careful with things like seasonality, or traffic spikes, it is a quicker way of finding a winner than A/B split testing.
	I've done conversion work for many big companies such as Expedia, The Boston Globe, Kobo Books, Firestone and more... Kyle Chapman - CEO - Conversion Marketing Services a Conversion Rate Optimization Firm

24th May 2016, 04:22 AM	#7
daalmans Warrior Member War Room Member Join Date: 2010 Location: Bavaria Germany Posts: 14 Thanks: 6 Thanked 5 Times in 5 Posts	Re: A/B testing landing pages cheaply Share on: I suppose it concerns a squeeze page and not a presell page. In order to get a CTR of 50% you need highly targeted traffic. Therefore, you should know who your targeted audience is and where you can find this audience. Thereafter you can make split testing to improve the CTR further. If you sell leads this is the way to go. However, if you want to sell products to your leads, you have to focus on sales and you should make a funnel with a squeeze page and a low ticket product in order to identify the buyers on your list because it is very unlikely that 50% of ad clicks concern buyers. If it concerns a presell page of a product, I highly recommend to analyze the sales page of the product first by using a spy tool like Loading site please wait... and look for the traffic streams on the sales page. If the traffic stream for ads is negligible donâ€™t try ads because you will not succeed. Instead follow best practice. If you want cheap and targeted traffic, try PPV networks. Sure PPV networks ask for a deposit before you can start in order to select serious publisher. However, there are PPV networks that donâ€™t ask for a deposit of $1000 like leadimpact.com but much less like directCPV.com and clicksor.com.