why track cart additions

by dgmufasa 2 replies
Hi,

Just working on putting in tagging for my site. Saw that there is an option to track when people add items to a cart. I was just wondering why would this be tracked n the first place? With GA, you can see the page being visited for a product (at least this is possible with Woocommerce). You can add a tag to track when the item is purchased. So - why would you track when an item is added to the cart?

TIA
#conversion rate optimization #additions #cart #track
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  • Profile picture of the author geldhost
    More tracking = more data. If you gather enough data to know there's a trend of people that have gone as far as to explore your website, even add items to their cart but then did not purchase, you might need to improve shopping cart experience or the shopping cart page itself.
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  • Profile picture of the author Kay King
    I can see the value in knowing how many "abandoned carts" there are - it might point to an error in your process or funnel.

    However, recently there have been several posts asking about contacting people who abandon a cart....and I have YET to see anyone post that sales result from doing that.

    Last week I ordered several things online as usual. TWO sites contacted me (one sent 4 emails in 24 hrs) to TELL ME I had not completed my purchase.

    Well, duh....I'm not stupid. Both were sites where the full info/price was not on the sales page - you had to enter the product into a cart to see the full info. This has become increasingly common both on digital products and on big box store sites where you have to "add to cart" to see the special deal.

    Does the site owner believe he can FORCE me to buy? Won't happen. I click out of curiosity - but I don't buy the products if I have to jump through hoops for a price. If possible I'll "delete" the item from the cart - if that's not easy, I'll just close the site and move on.

    I think marketers who are emailing visitors (one here suggested "3 times") to "complete the purchase" must be terribly desperate for sales. If cart abandonment is a major issue - there's something wrong with your process.

    Only recently have I gotten these "complete your purchase" emails - so must be some "great guru" out there advising sellers to do this.
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