Do you send branded SEM traffic to your homepage?

by timokeefe Administrator 3 replies
It's something I've never really seen much data on, but have heard a few differing opinions. Some people swear that branded SEM traffic should go to your normal homepage, others insist that it should have it's own landing page.

Which side are you on?
#conversion rate optimization #branded #homepage #sem #send #traffic
Avatar of Unregistered
  • Profile picture of the author expmrb
    I will say landing page ofcourse. Because the products are there so its easy to get sales.
    SEO Motionz Forum - A Digital Marketing Forum from India
    Forum Management & Promotion, SEO Tips, Money Making tips etc.
    {{ DiscussionBoard.errors[11022195].message }}
    • Profile picture of the author ShirleyBrown
      Very True. I'll pick the landing page for this purpose. It even helps you to engage your traffic with other associated products or information.
      {{ DiscussionBoard.errors[11026566].message }}
  • Profile picture of the author easyquestion
    You test it of course. If your home page beats your landing page, just replicate your home page and make it a landing page.
    {{ DiscussionBoard.errors[11026867].message }}
Avatar of Unregistered

Trending Topics

  • 12 {{ upvoteCount | shortNum }}

    How much should I charge for being a webmaster?

    QMcLau in Internet Marketing

    A family member wants me to make them a website, and for me to act as a webmaster. I'll basically do everything - design, technical stuff, servers and hosting, security, ... [read more]

  • 1 {{ upvoteCount | shortNum }}

    What can you do with a site name

    crackux in Internet Marketing

    I am wondering what are some creative ways (perhaps involving monetization options) that be done with the domain name -

  • 1 {{ upvoteCount | shortNum }}

    how best to market a new app for the BigCommerce platform

    ioscm in eCommerce

    Hi everyone! Sorry for the noob question, but here goes... I have an app idea that will be built within the next 10 weeks. This app will be exclusively for ... [read more]

  • 4 {{ upvoteCount | shortNum }}

    Mens active wear, design/manufacture US or abroad?

    Sabes Ot in eCommerce

    I have a few of mens clothing outdoor wear design items I want to consider: -Have custom designed in the US vs find Alibaba /abroad merchant? -If I initially design ... [read more]

  • 1 {{ upvoteCount | shortNum }}

    Cant tag instagram location

    Fairyfloss90 in Social Networks

    Hi everyone, I have 4 instagram accounts and have no problem tagging locations all over the world on 3 of them however on one particular one I am unable to ... [read more]