I'm writing a fitness long form sales letter for a client.
He sent me a link to this sales page:
and wanted me to model it.
But I have no clue about how the sales page was designed.
I know I'm supposed to model the wording, copy structure and
market jargon but I'm SO curious to know how I could design
such a sales letter myself. Do I need to know any fancy web design
software (or coding)?
This is a question oriented to the modern copywriter.
Thank you very much,