Troubleshooting conversion...

payojovo · 5th Apr 2017, 01:14 PM

Hi,

I have just recently started a monthly subscription newsletter.

Here is my process:
Send paid/free traffic to squeeze page with free product
After optin sent to sales page

I am currently getting a 2% CTR on my FB ad however my optin rate is sitting at 3%

This seems low!?!?!

So my question is....

Is my low optin rate the result of my landing page
or
Could my low optin rate be due to the traffic I am targeting
or.....
Could it be both?

I don't want to scrap everything and start again

Please lend some insight

Thanks

Payo

idisidsdsfs · 5th Apr 2017, 01:42 PM

it depends on both factors but in my opinion your traffic targetting is not right.

payojovo · 5th Apr 2017, 01:44 PM

Why do you say that?
What would make you lean more towards targeting?

Rhino99 · 7th Apr 2017, 12:51 AM

Its likely a combination of both. A 2% CTR sounds huge to me, so your traffic must be very targeted. If that traffic is not converting there is a disconnect between your ad and your offer. In other words, when they arrive on the landing page they are not seeing what they expected to gain from the ad. So I would suggest that either:

a) Your ad is over promising
b) Your landing page is under delivering and not giving them a strong enough reason to sign up.
c) The offer itself isnt enticing enough

Consider adding a benefit focused headline, enticing bullets and what they gain from signing up, provide proof with a testimonial or bio on why they should trust your advice.

5th Apr 2017, 01:14 PM	#1
payojovo Warrior Member Join Date: 2017 Posts: 7 Thanks: 8 Thanked 0 Times in 0 Posts	Troubleshooting conversion... Share on: Hi, I have just recently started a monthly subscription newsletter. Here is my process: Send paid/free traffic to squeeze page with free product After optin sent to sales page I am currently getting a 2% CTR on my FB ad however my optin rate is sitting at 3% This seems low!?!?! So my question is.... Is my low optin rate the result of my landing page or Could my low optin rate be due to the traffic I am targeting or..... Could it be both? I don't want to scrap everything and start again Please lend some insight Thanks Payo

5th Apr 2017, 01:42 PM	#2
idisidsdsfs Warrior Member Join Date: 2017 Posts: 11 Thanks: 0 Thanked 4 Times in 4 Posts	RE: Troubleshooting conversion... Share on: it depends on both factors but in my opinion your traffic targetting is not right.

5th Apr 2017, 01:44 PM	#3
payojovo Warrior Member Join Date: 2017 Posts: 7 Thanks: 8 Thanked 0 Times in 0 Posts	RE: Troubleshooting conversion... Share on: Why do you say that? What would make you lean more towards targeting?

7th Apr 2017, 12:51 AM	#4
Rhino99 Active Warrior Registered Member Join Date: 2012 Location: UK Posts: 32 Thanks: 7 Thanked 17 Times in 13 Posts	RE: Troubleshooting conversion... Share on: Its likely a combination of both. A 2% CTR sounds huge to me, so your traffic must be very targeted. If that traffic is not converting there is a disconnect between your ad and your offer. In other words, when they arrive on the landing page they are not seeing what they expected to gain from the ad. So I would suggest that either: a) Your ad is over promising b) Your landing page is under delivering and not giving them a strong enough reason to sign up. c) The offer itself isnt enticing enough Consider adding a benefit focused headline, enticing bullets and what they gain from signing up, provide proof with a testimonial or bio on why they should trust your advice.
	Matt Ambrose Direct Response Copywriter www.copywriterscrucible.com