ravenbrave

I just got my first 7 Lead Conversions on a CPA offer. Now I spend around $35 in PPC traffic for this offer in which I made $22, so basically I'm not earning on it. I'm getting

CTR : 2.3%
Clicks : 81
Conversions : 7

I want to ask advice on what should I do to improve it and get a positive ROI.

Should I continue on promoting the offer or test another offer (which I will spend time and money again for testing) if I have a stat stats like this. ?

Thanks in advance

Gambino

Really hard to say without seeing it..

Can you lower your costs per click? How is it set up? Can you increase conversions?

JohnMcCabe

Do the math on 81 clicks and 2.3% CTR, and you get ~3521 exposures. Your conversion rate from those clicks is 8.6%. Yet you lost money on the test.

Your cost per "customer" acquisition is $5 on an offer that pays $3.

You have two choices.

> Lower the cost per acquisition to under $3. You can do that by upping your CTR and/or your conversion rate. You could also look into alternate traffic sources to see if the switch helps the numbers using your current set up.

> You can sub in another similar offer that pays more than $5 and hope the numbers hold.

Either way, more testing is in your future. If it were me, I'd invest another $35 repeating the same test to see if the numbers stay consistent before making any other decisions.

Statistics can be tricky. Everyone has heard that if you flip a coin a very large number of times (in math terms, the number of flips approaches infinity), you will end up with half heads and half tails. What they don't tell you is that for any particular set of flips, like ten or 50 or 100, you are just as likely to get all heads, all tails, or some other mix.

VidasVegas

Did you have autoresponder email sequence in place? Advertise can anybody but when you have leads there's where marketing begins my friend.

EVERYTHING You Need To Market, Sell and Deliver Your Products Online is here

dburk

Hi ravenbrave,

Here's what you need to do.

1. Develop at least 2 distinctly different value propositions for your ads and A/B Split test to see which performs better.

2. Organize your campaigns to targeting segments. Analyze each individual segment to find the top performing segments and eliminate poor performing segments and divert that ad spend into top performing segments. Adjust Max CPC bids on a segment-by-segment basis to get each segment bidding at, or below, the average value per click for that individual segment.

With only 7 conversions from $35 in ad spend you have way too little data to be reliable at this point. So keep testing, apply market segmentation and analyze your data at the individual segment level.

Also, do as JohnMcCabe advised, find a similar but better paying offer to substitute for your low paying offer so that you can continue testing without losing money in the short term, if possible. That $3.00 payout may likely be below the threshold for that type of offer, don't get suckered into low payout offers if you can help it.

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