Currently i am working in one of biggest ecommerce in my country selling baby related products ( diapers, formula milk, etc ). We are running campaign through DoubleClick, Adwords, Facebook.
The promotion and pricing of products is very competitive in the market, our ads CTR% around 4-5% in search, and 0.8-1% in display.
The problem is our add to cart rate is only 0.6- 1.3%, where i try to do little research and find out market "add to cart" standard around 7-9% ...
Cart to Checkout ( purchase ) currently is 20%, mean abandon rate is 80%.
Any ideas that i should do on our ad campaign setting / targeting / channel that i need to explore to increase "add to cart" rate ?
although, our design team also keep improving the UX/UI in our website.