My question is, how can I make more money out of this traffic? I feel like it could be earning more, but I don't even know where to begin. The site was something I created and grew myself, but it was always just a small side project unrelated to my day to day work life. That is, I don't have a lot of knowledge about IM except for what I learned about Adsense creating this site.
If it was your site, what would you do to try and monetize the traffic further?