New Forum: Conversion Optimization

by mattbarrie 26 replies
Hello

Welcome to a new forum on conversion optimization. Here we'll start a new section discussing strategies for converting traffic into customers better.

Topics will include, but not be limited to:
* Conversion rate optimization
* Funnel optimization
* A/B testing and other multivariate content experiments
* Landing page optimization
etc.

I'll be posting a few resources to get the section going.

Regards
Matt
#conversion rate optimization #conversion #conversion optimization #cro #forum #optimization
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  • Profile picture of the author TakenAction
    Quite a cool sub-section to add I believe. Looking forward to threads!
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    The best thing you can do is put yourself out there.

    • Profile picture of the author Mike Anthony
      Actually Brilliant addition!
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      • Profile picture of the author Wealthyclark
        I think it's a much needed topic of discussion, this is where many people struggle.

        Wishing you all much success,
        WealthyClark
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      • Profile picture of the author Williambuh
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    • Profile picture of the author BiruXp
      Originally Posted by TakenAction View Post

      Quite a cool sub-section to add I believe. Looking forward to threads!
      I learn first
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  • Profile picture of the author websiteonlinesolution
    Thanks for start such a great topic.
    I want to add my question here that how do your conversion rates stack up against your competitors? and What is conversion rate optimization ?
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  • Profile picture of the author richpage75
    Very excited you guys finally added this forum! I'm looking forward to contributing and helping out. I've been doing CRO for several years, and have even wrote two books on the subject

    Thanks again!
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    Rich Page
    http://www.rich-page.com | Twitter: @richpage
    Author of 'Website Optimization: An Hour a Day'
  • Profile picture of the author richrajeevkistoo
    Good one, I created a thread on this topic a couple of years back here but it didn't get much traction.

    I am sure it will work now that we are in a new web era.

    Keep up the good work.

    Rajeev
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  • Profile picture of the author pmania
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  • Profile picture of the author AutoClubHero
    Excellent idea Matt! I'm noticing too many outdated tactics around the forum and it would be great to start seeing more updated, 2014 methods for better conversions. Look forward to the nuggets we'll find here soon - Thanks
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    • Profile picture of the author Efforruch
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  • Profile picture of the author David Snape
    Yes, I agree, this is a good section to have.
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  • Profile picture of the author Mukesh Dogra
    Thnx for useful info....
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  • Profile picture of the author cataoq
    Excellent idea!
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  • Profile picture of the author ZenGuide
    Ok so what's the go to conversion optimization list?

    I found Annie Cushing's list for seo, and Jon Cooper's list for link-building is there a conversion optimization equivalent?
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  • Profile picture of the author tontofac3
    Hey there. I wrote a blog post about increasing conversions on your landing page...

    I thought it would be a good post for this thread. I am still learning every day but I always share what I learn to help others.

    Anyways I have my own blog so if anyone wants to check out my post you can read it here:

    How To Increase Conversions On Your Lead Capture Pages

    I included a free PDF copy as well at the end.

    Hope it helps someone in here, let me know by leaving a comment.

    Cheers guys
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  • Profile picture of the author befamousb
    Very excited you guys finally added this forum! I'm looking forward to contributing and helping out. I've been doing CRO for several years, and have even wrote two books on the subject.
    I am sure it will work now that we are in a new web era.
    Keep up the good work.
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  • Profile picture of the author SoumyaNair
    One of the common problems most of the webmasters come across is negligible conversions although the traffic is high.

    How can you increase your conversions? Here is what the experts say :

    1. "Improve your formatting and styling to encourage people to read your content." - Neil Patel

    2. "Segmentation is all about Relevance." - Chris Goward

    3. "Follow statistical theory for your conversion optimization" - Alhan Keser

    4. "Which concepts will trigger a desire to convert? It depends on your niche." - Nick Kolenda

    5. "While there is a ‘best practice’ that suggests that less steps is better, we all know that even best practices need to be tested." - Claire Vignon

    6. "The most usual ways to create a sense of urgency consists of using deadlines and claims of limited supplies." - Elena Dobre

    7. "Replace boring calls to action with CTAs that show people what they’re going to get."- Brain Dean

    8. "There’s an old-school copywriting formula based on 4 ‘P’s – promise, picture, proof, and push. Great.. but there’s something missing, and it’s the most important element of all when it comes to high-performing landing page copy." - Brian Clark

    9. "When we give people too much information, or too much choice, we limit their ability to take any action at all." - Chris Lema

    10. "Stay ahead of your competition and make sure your site is perfect on all devices." - John Rampton

    11. "Bounce rate, Conversion rate, Average order value etc are ratio metrics because they are in the form of ratios." - Hunter Liptrap

    12. "Marketers must figure out how to engage their online audience within the first 10 seconds or they are off to a competitor site." - Pam Moore

    13. "CRO carries the burden of managing the entire user interaction, as opposed to SEO, which arguably only brings the visitor to the “front door." - Alexander Kesler

    14. "The act of measuring an audience will change the way the audience behaves." - Brian Massey

    15. "While we have to be very data-driven in this job, there’s no substitution for human-led evaluation of a website." - Peep Laja

    16. "Think of CRO as a systematic way to figure out what’s preventing your visitors from doing the things you want them to do on your site – then, fixing them." - Jen Havice

    17. "If you’re set on the carousel, for whatever reason, there are ways to improve upon it." - Alex Birkett

    18. "Before testing, understand what it is you hope to gain by adding human faces. Is it a reduced bounce rate on the home page? Is it more pages per visit? Is it more repeat visits?" - Linda Bustos

    19. "Conversion rates vary from month to month and traffic and traffic sources can change as well. Some data clearly indicates that the new form outperforms the old one." - Michael Aagaard

    20. "The mega-image tests were not a last ditch attempt to save a badly performing page. Nor, were mega images added just because they’re trendy now." - Justin Rondeau

    21. "When people develop strong, deep feelings like surprise, anger, fear, disgust, sadness and joy around an experience or message, social sharing becomes impulsive." - Martin Jones

    Take a deeper look at what the experts have to say : How To Sky-Rocket Your Website Conversion Rates: 21 Actionable Tips by 21 Experts (This is a guest post by me )
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  • Profile picture of the author plasticsinfomart
    this is realy important information.
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  • Profile picture of the author mmonumberone
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  • Profile picture of the author gau061
    Great to know about New Forum!

    Looking forward to learn and share my experience with the community!
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  • Profile picture of the author Ralph83
    Great new forum!
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  • Profile picture of the author Instructor
    I can see this section helping many people.
    Looking forward to some insightful threads.
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  • Profile picture of the author douglasandraski
    Hello! I have a website and I'm being very www.grandehomem.net helped here by the forum! Thanks to all for the tips and information .
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  • Profile picture of the author Manish Shah
    wonderful start Matt. I Guess Anik Singal is a super guy who is expert in all the above matters. We should try & follow him as well
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  • Profile picture of the author azaria2410
    Thank for your encourage there are many strategies i have learn it is useful to me
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  • Profile picture of the author azaria2410
    But i have some issue with my business how to improve conversation. Can you give me some clue
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  • Profile picture of the author ghettotoro
    Hello! Do you accept sponsored threads in this subforum?
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  • Profile picture of the author aiva
    There are many tips out there such as having an effective call to action above the fold, incentivizing your website visitor to sign up, using a button color that stands out etc. The importance of A/B testing is also known because simple color or font changes can lead to an increase in conversion.

    However, the most effective method of converting a visitor is to appeal to them psychologically. Personalize your content, segment your traffic and understand them. Get them to make a small commitment initially and build that trust factor to encourage a bigger commitment in the future.
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  • Profile picture of the author Robert Lomax
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  • Profile picture of the author shinryu
    Originally Posted by mattbarrie View Post

    Hello

    Welcome to a new forum on conversion optimization. Here we'll start a new section discussing strategies for converting traffic into customers better.

    Topics will include, but not be limited to:
    * Conversion rate optimization
    * Funnel optimization
    * A/B testing and other multivariate content experiments
    * Landing page optimization
    etc.

    I'll be posting a few resources to get the section going.

    Regards
    Matt
    Great!, I'm looking for this kind of topic for a long time, hopely can find how to boost conversion rate at my website, thank a lot
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