Landing page optimization

Syssolution · 25th Jun 2014, 10:55 AM

Please suggest me how i can make my landing page perfect so it can convert easily, once someone visits my page. Freelance Online

hermonk9 · 25th Jun 2014, 11:45 AM

i got lost, you give somthing for free or you are saleing me somting?

http://screencast.com/t/Ju8ii68jvKa

also when i sign in it was not so clear that the ebook is on my email and also it's sending it to my junk mail
http://screencast.com/t/VtihY6gMDUMs

kristenn · 25th Jun 2014, 11:57 AM

Hey guys,

hermonk9 pointed out some good things to change.

I would test out a quick video beside your optin. Also play around the buy button after visitor signs up.

Good luck!

Syssolution · 25th Jun 2014, 06:44 PM

Originally Posted by hermonk9

i got lost, you give somthing for free or you are saleing me somting?

06.25.2014-20.46.23 - Hermonk9's library

also when i sign in it was not so clear that the ebook is on my email and also it's sending it to my junk mail
06.25.2014-20.48.50 - Hermonk9's library

Thanks for sign up. "Online freelancing guide" is for sale and once you sign up on the right hand side opt in you get free "The 2nd Edition Encyclopedia
of Free Online Advertising".

hermonk9 · 25th Jun 2014, 11:21 PM

Originally Posted by Syssolution

Thanks for sign up. "Online freelancing guide" is for sale and once you sign up on the right hand side opt in you get free "The 2nd Edition Encyclopedia
of Free Online Advertising".

So it's a sale's page from what i understand ... i was changing it and will tell you why.

it's take 2-5 sec for a person to close the page on this page you don't have none that grab my attention add to that that i need to choose, FREE or to BUY but what i'm buying (I'm not actually I'm going to read what I wrote).

add a video or squeeze page with up sale, that give me a free ebook and then with emails or your second page will sale me the service you are giving.

Do not let people think too much make it simple

Syssolution · 26th Jun 2014, 01:52 AM

Originally Posted by hermonk9

So it's a sale's page from what i understand ... i was changing it and will tell you why.

it's take 2-5 sec for a person to close the page on this page you don't have none that grab my attention add to that that i need to choose, FREE or to BUY but what i'm buying (I'm not actually I'm going to read what I wrote).

add a video or squeeze page with up sale, that give me a free ebook and then with emails or your second page will sale me the service you are giving.

Do not let people think too much make it simple

Thanks a lot for valuable reply. I will implement it

BudaBrit · 26th Jun 2014, 03:08 AM

Rule no.1: actually have a headline that is readable.

I'm sorry, but: A Secrets of Successful Freelance Online!

Instant click away.

Remember this is an overpopulated niche, so you need to be absolutely spot on to bring people in. As it is, your copy is appallingly bad.

Syssolution · 26th Jun 2014, 05:41 AM

Originally Posted by BudaBrit

Rule no.1: actually have a headline that is readable.

I'm sorry, but: A Secrets of Successful Freelance Online!

Instant click away.

Remember this is an overpopulated niche, so you need to be absolutely spot on to bring people in. As it is, your copy is appallingly bad.

Yes, i do agree. I had to start promoting it because currently my developer is busy with my other project which is earning revenue for me that's why this mistake is not rectified. But i appreciate you feed and will implement changes couple of other changes as well. You're correct it's over populated niche!!! Thank you very much

Pushkar Gaikwad · 11th Jul 2014, 04:15 AM

Too much text makes it difficult to read. Also don't abuse keywords (they have feelings too!), the changes of that landing pages for freelance terms are zero since it is very crowded market. Focus on whatever traffic you are getting and try to convert it.

Way too many people focus on TOFU (top of the funnel) ignoring MOFU (middle of the funnel) when the real money comes from there

Vincent Denali · 12th Jul 2014, 09:40 PM

Yeah I too was a little confused. There is the opt-in for subscribers but also a buy button. I would think if you offer the visitor more than one option, they will go for the free one.

nikoldas · 14th Jul 2014, 07:04 AM

For Landing Page Optimization, we should always remember that once user comes or visit our landing page then user will never be navigate to other pages, So always try to mention all these information with in the single page.
Some important things are:
1. What you offer, your services
2. why people comes to your page
3. Informative & not long content should be there.
4. Signup/contact form
5. Useful image & video should be there.

Drafting · 14th Jul 2014, 07:34 AM

An excessive amount of content makes it hard to peruse. Additionally don't ill-use decisive words (they have emotions as well!), the progressions of that presentation pages for independent terms are zero since it is exceptionally gathered business sector. Concentrate on whatever movement you are getting and attempt to change over it.

723Media · 20th Jul 2014, 09:58 PM

It looks like you've made some big changes since starting this thread so I'm going to comment on the current version of the landing page.

These are my thoughts.

1. Since you are using a full screen background, the text blends in with several of the rotating images, making it hard to read. I would put a dark overlay either over the entire background image or just the headline to create some more contrast.

2. The rotating images are very distracting. It's a series of disconnected images that seem to have some abstract connection but don't actually work together. Make it easy on your user.

3. Your headline just tells me to get a free copy of your ebook. It doesn't tell me what problem downloading and reading your book will solve. It doesn't tell me what benefit it will give me. Is their some pain point that you are solving? Are you going to get me 10 new clients a month? What is in it for me?

4. "Just fill out the form!"? Again, for what? What happens when I do? Am I subscribed to your email list? Are you going to call me? Do I go straight to a download page? Don't assume that your reader knows what is going to happen or how the process works.

5. If I am downloading the ebook, do you really need my name? You should ask for the bare minimum of what information is needed to complete the conversion.

6. "Get E-Book" is not a strong enough call to action. Don't take this personally but it sounds pretty lazy like it was thrown in at the last minute. Again, tell me why it benefits me to sign up. Try something like "Download your ebook ... It's completely free". "Download your ebook...get your first client today". Give me a reason to download the ebook. Tell me what I get out of it.

7. Out of curiosity, why does your brand name have an exclamation point? It doesn't add anything to the words. An exclamation point only works if your name is a statement or a command, something you would shout out. "Freelance Online" isn't really either of those.

Vikram Anand · 22nd Jul 2014, 08:02 AM

I am of the opinion that your landing page must give the viewers a snapshot of what's inside your free guide.
This will give them the much needed motivation to punch in their email id.
In addition you should be confident that your site visitors would find your freelancing guide worthy enough. Only if they like your free guide they would be keeping your subscription active.

qu4rk · 23rd Jul 2014, 02:56 PM

I'm a newbie, but thought I would look at it. When I did look, I was hypnotized & could not read the words because so many things were moving. I never got to read the words after 10 seconds & decide to come here to post.

It was too much stuff moving, it felt like ADD.

I hope this helps my friend.

lowriderzzz · 24th Jul 2014, 02:56 AM

I'll mention few points on the design. - The headline " Get your free eBook copy of "Online freelancing guide"in your inbox within a few moments!" Is very hard to read, due to: 1st the moving back ground images that have text as well. 2nd Its better to be on top right so its naturally what the eye sees first when somebody lands on the site.

Change the background to something darks so it contrasts with the white/yellow text on the HL.

I'd do it like this: HL goes top, sign up form goes bottom (optional i'll put the 3 to 5 bullet points in between)

Me personally I would restrain from unnecessary images rotating.

If your main goal is to make visitors opt in, make it most convenient for them to do so without distracting them with not needed stuff.

One more thing I would stress in yellow or red the words "FREE ebook" or FREE (X number of pages ebbok)" . And the name of the ebook i'd just bold or underline it.

Try those changes and track the difference.

cheers.

25th Jun 2014, 10:55 AM	#1
Syssolution HyperActive Warrior Join Date: 2014 Location: Noida, India Posts: 460 Thanks: 203 Thanked 29 Times in 28 Posts	Landing page optimization Share on: Please suggest me how i can make my landing page perfect so it can convert easily, once someone visits my page. Freelance Online
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25th Jun 2014, 11:45 AM	#2
hermonk9 Active Warrior Join Date: 2014 Location: Israel Posts: 53 Thanks: 94 Thanked 33 Times in 12 Posts	Re: Landing page optimization Share on: i got lost, you give somthing for free or you are saleing me somting? http://screencast.com/t/Ju8ii68jvKa also when i sign in it was not so clear that the ebook is on my email and also it's sending it to my junk mail http://screencast.com/t/VtihY6gMDUMs
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25th Jun 2014, 11:57 AM	#3
kristenn Warrior Member Join Date: 2014 Posts: 1 Thanks: 0 Thanked 1 Time in 1 Post	Re: Landing page optimization Share on: Hey guys, hermonk9 pointed out some good things to change. I would test out a quick video beside your optin. Also play around the buy button after visitor signs up. Good luck!

26th Jun 2014, 03:08 AM	#7
BudaBrit Content Creator Join Date: 2012 Location: Budapest Posts: 454 Thanks: 182 Thanked 143 Times in 101 Posts	Re: Landing page optimization Share on: Rule no.1: actually have a headline that is readable. I'm sorry, but: A Secrets of Successful Freelance Online! Instant click away. Remember this is an overpopulated niche, so you need to be absolutely spot on to bring people in. As it is, your copy is appallingly bad.

11th Jul 2014, 04:15 AM	#9
Pushkar Gaikwad Active Warrior War Room Member Join Date: 2010 Posts: 96 Thanks: 25 Thanked 16 Times in 14 Posts Blog Entries: 4	Re: Landing page optimization Share on: Too much text makes it difficult to read. Also don't abuse keywords (they have feelings too!), the changes of that landing pages for freelance terms are zero since it is very crowded market. Focus on whatever traffic you are getting and try to convert it. Way too many people focus on TOFU (top of the funnel) ignoring MOFU (middle of the funnel) when the real money comes from there
	AeroLeads - Find Emails and Phone Number of any Business and Person

12th Jul 2014, 09:40 PM	#10
Vincent Denali HyperActive Warrior Join Date: 2014 Location: Michigan, USA Posts: 110 Thanks: 69 Thanked 32 Times in 27 Posts	Re: Landing page optimization Share on: Yeah I too was a little confused. There is the opt-in for subscribers but also a buy button. I would think if you offer the visitor more than one option, they will go for the free one.

14th Jul 2014, 07:04 AM	#11
nikoldas Warrior Member Join Date: 2014 Location: CA, US Posts: 25 Thanks: 0 Thanked 3 Times in 3 Posts	Re: Landing page optimization Share on: For Landing Page Optimization, we should always remember that once user comes or visit our landing page then user will never be navigate to other pages, So always try to mention all these information with in the single page. Some important things are: 1. What you offer, your services 2. why people comes to your page 3. Informative & not long content should be there. 4. Signup/contact form 5. Useful image & video should be there.

14th Jul 2014, 07:34 AM	#12
Drafting Warrior Member Join Date: 2014 Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Landing page optimization Share on: An excessive amount of content makes it hard to peruse. Additionally don't ill-use decisive words (they have emotions as well!), the progressions of that presentation pages for independent terms are zero since it is exceptionally gathered business sector. Concentrate on whatever movement you are getting and attempt to change over it.

20th Jul 2014, 09:58 PM	#13
723Media HyperActive Warrior War Room Member Join Date: 2009 Posts: 145 Thanks: 3 Thanked 48 Times in 24 Posts	Re: Landing page optimization Share on: It looks like you've made some big changes since starting this thread so I'm going to comment on the current version of the landing page. These are my thoughts. 1. Since you are using a full screen background, the text blends in with several of the rotating images, making it hard to read. I would put a dark overlay either over the entire background image or just the headline to create some more contrast. 2. The rotating images are very distracting. It's a series of disconnected images that seem to have some abstract connection but don't actually work together. Make it easy on your user. 3. Your headline just tells me to get a free copy of your ebook. It doesn't tell me what problem downloading and reading your book will solve. It doesn't tell me what benefit it will give me. Is their some pain point that you are solving? Are you going to get me 10 new clients a month? What is in it for me? 4. "Just fill out the form!"? Again, for what? What happens when I do? Am I subscribed to your email list? Are you going to call me? Do I go straight to a download page? Don't assume that your reader knows what is going to happen or how the process works. 5. If I am downloading the ebook, do you really need my name? You should ask for the bare minimum of what information is needed to complete the conversion. 6. "Get E-Book" is not a strong enough call to action. Don't take this personally but it sounds pretty lazy like it was thrown in at the last minute. Again, tell me why it benefits me to sign up. Try something like "Download your ebook ... It's completely free". "Download your ebook...get your first client today". Give me a reason to download the ebook. Tell me what I get out of it. 7. Out of curiosity, why does your brand name have an exclamation point? It doesn't add anything to the words. An exclamation point only works if your name is a statement or a command, something you would shout out. "Freelance Online" isn't really either of those.
	http://socialeers.com http://graphicriver.net/user/723media/portfolio Are you ready to finally launch your product?

22nd Jul 2014, 08:02 AM	#14
Vikram Anand HyperActive Warrior Registered Member Join Date: 2013 Location: Mumbai, India Posts: 270 Thanks: 439 Thanked 59 Times in 40 Posts	Re: Landing page optimization Share on: I am of the opinion that your landing page must give the viewers a snapshot of what's inside your free guide. This will give them the much needed motivation to punch in their email id. In addition you should be confident that your site visitors would find your freelancing guide worthy enough. Only if they like your free guide they would be keeping your subscription active.
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23rd Jul 2014, 02:56 PM	#15
qu4rk HyperActive Warrior Join Date: 2011 Posts: 425 Thanks: 214 Thanked 115 Times in 85 Posts	Re: Landing page optimization Share on: I'm a newbie, but thought I would look at it. When I did look, I was hypnotized & could not read the words because so many things were moving. I never got to read the words after 10 seconds & decide to come here to post. It was too much stuff moving, it felt like ADD. I hope this helps my friend.

24th Jul 2014, 02:56 AM	#16
lowriderzzz HyperActive Warrior Join Date: 2012 Location: Bulgaria, Varna Posts: 252 Thanks: 78 Thanked 18 Times in 17 Posts	Re: Landing page optimization Share on: I'll mention few points on the design. - The headline " Get your free eBook copy of "Online freelancing guide"in your inbox within a few moments!" Is very hard to read, due to: 1st the moving back ground images that have text as well. 2nd Its better to be on top right so its naturally what the eye sees first when somebody lands on the site. Change the background to something darks so it contrasts with the white/yellow text on the HL. I'd do it like this: HL goes top, sign up form goes bottom (optional i'll put the 3 to 5 bullet points in between) Me personally I would restrain from unnecessary images rotating. If your main goal is to make visitors opt in, make it most convenient for them to do so without distracting them with not needed stuff. One more thing I would stress in yellow or red the words "FREE ebook" or FREE (X number of pages ebbok)" . And the name of the ebook i'd just bold or underline it. Try those changes and track the difference. cheers.