What are your typical opt-in conversion rates

harribo · 2nd Jul 2014, 06:02 AM

Hi

Just wondering what your guys typical conversion rates are for opt-ins.

I know it depends on a number of factors like the offer, where traffics coming from etc but just curious as to what stats other people are getting?

Thanks

Harry

hermonk9 · 2nd Jul 2014, 06:38 AM

I do get about 12% but i do now clean alot of emails that i got from shity solo ads

RS3RS · 2nd Jul 2014, 07:25 AM

Depends entirely on your traffic source. Traffic from a great list of recent buyers? I've had 30 to 40% opt-ins consistently (from a great list).

Organic / etc. traffic? Much lower. Way less targeted. Double digits are still possible, but you HAVE to know what you're doing.

harribo · 2nd Jul 2014, 07:40 AM

I'm mainly using Facebook as the source

sethczerepak · 2nd Jul 2014, 09:28 AM

Originally Posted by harribo

I'm mainly using Facebook as the source

Too many other variables to consider...niche being the biggest.

Opt in rates are overrated anyway. Too many cats obsessed with them, not realizing that higher opt in rates often means LOWER profits on the back end.

You need to focus on your cost per lead first, then your lead to conversion rate, then your total value per customer over 3, 6 or 12 months. That's how the big earners do it.

WillR · 29th Jul 2014, 07:05 AM

Optin rates are pointless. You need to know the lifetime value of each lead you are getting and that is the figure you need to be tracking if testing different funnels/landing pages.

Optin rates really don't mean a whole lot.

2nd Jul 2014, 06:02 AM	#1
harribo Warrior Member Registered Member Join Date: 2013 Posts: 19 Thanks: 0 Thanked 1 Time in 1 Post	What are your typical opt-in conversion rates Share on: Hi Just wondering what your guys typical conversion rates are for opt-ins. I know it depends on a number of factors like the offer, where traffics coming from etc but just curious as to what stats other people are getting? Thanks Harry

2nd Jul 2014, 06:38 AM	#2
hermonk9 Active Warrior Join Date: 2014 Location: Israel Posts: 53 Thanks: 94 Thanked 33 Times in 12 Posts	Re: What are your typical opt-in conversion rates Share on: I do get about 12% but i do now clean alot of emails that i got from shity solo ads
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2nd Jul 2014, 07:25 AM	#3
RS3RS HyperActive Warrior Join Date: 2010 Posts: 240 Thanks: 9 Thanked 85 Times in 67 Posts	Re: What are your typical opt-in conversion rates Share on: Depends entirely on your traffic source. Traffic from a great list of recent buyers? I've had 30 to 40% opt-ins consistently (from a great list). Organic / etc. traffic? Much lower. Way less targeted. Double digits are still possible, but you HAVE to know what you're doing.

2nd Jul 2014, 07:40 AM	#4
harribo Warrior Member Registered Member Join Date: 2013 Posts: 19 Thanks: 0 Thanked 1 Time in 1 Post	Re: What are your typical opt-in conversion rates Share on: I'm mainly using Facebook as the source

29th Jul 2014, 07:05 AM	#6
WillR Digital Marketer War Room Member Join Date: 2010 Location: Australia Posts: 12,475 Thanks: 1,984 Thanked 8,187 Times in 4,079 Posts	Re: What are your typical opt-in conversion rates Share on: Optin rates are pointless. You need to know the lifetime value of each lead you are getting and that is the figure you need to be tracking if testing different funnels/landing pages. Optin rates really don't mean a whole lot.
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