CTR or NO CTR

KeyboardHustler · 18th Jul 2014, 06:03 PM

I'm running a campaign with a few different ads.

The CTR with AD1 is 7% BUT 0 Conversions
The CTR with AD 2 is 0% and ofc 0 conv

What do you do in these situations? Create more ads?

Basenix Group LLC · 18th Jul 2014, 07:56 PM

I would create some more ads to test.

Good luck!

KeyboardHustler · 18th Jul 2014, 08:13 PM

I'm trying 4 different ads now. Still 0 CTR with the new ads

savidge4 · 19th Jul 2014, 03:15 AM

You need to look at what the 7% ad has that the others don't. I would actually try the 7% ad again, and see if the results are the same. Use that as a step in the right direction. If you simply throw ads up one after the other, and have no base to work from, you are spinning your wheels and spending your money.

develop a system to get the most from your ad, then you will probably have to follow the same system to developing conversions. This is how a "Good" funnel is created. Its not easy, and most times not all that cheap. But I will tell you, its worth it in the end!

peekay · 20th Jul 2014, 02:16 AM

We don't have the full picture. Let us see the ad text and the landing page.

I am suspecting, there might be some serious disconnect between what you are promising in the ad and what visitors are seeing on the landing page.

dburk · 21st Jul 2014, 08:31 AM

Hi KeyboardHustler,

You gave us darn little to go on. We need a few more details before we can provide a useful reply.

One of the most common mistakes people make in testing ads is reacting to invalid data. Telling us you had 7% on one ad, and zero on the other, has little meaning without knowing how many impressions those ads generated. If the number of impressions was not great enough then those CTRs are just random data that cannot be trusted. However, if the results are from several thousand impressions on each ad it, does tell us something significant.

Please remember the goal of testing is to learn "why" something works, or fails. In marketing research we analyze the data with the specific goal of gaining an insight. When you discover "why" one ad gets a better CTR than another, this is known as a marketing insight (aka: customer insight). As you collect and document insights you can use what you learn to craft better Value Propositions to use in both your ads and landing pages, which leads to higher conversions.

aceriker · 22nd Jul 2014, 06:56 AM

The CTR depends upon quality score and historical performance of the keywords, make use of search term reports create some ads ,minimum create 5 ads per ad group , so that your ad may perform well your CTR will get increased.

KeyboardHustler · 22nd Jul 2014, 09:49 AM

Thanks guys. I'm in vaction right now, ill get some more stats to show when im back in town. Thanks again!

dburk · 22nd Jul 2014, 08:09 PM

Originally Posted by aceriker

The CTR depends upon quality score and historical performance of the keywords, make use of search term reports create some ads ,minimum create 5 ads per ad group , so that your ad may perform well your CTR will get increased.

Hi aceriker,

I think you meant to say that Quality Scores depend upon historical performance of keyword CTR, right?

CTR is determined by the behavior of users that view your ad, who never see your QS and thus QS cannot directly influence CTR.

What you need to influence CTR is proper account organization, extreme relevance in keyword/segment targeting and compelling ad text, and/or graphics.

18th Jul 2014, 06:03 PM	#1
KeyboardHustler Active Warrior Registered Member Join Date: 2013 Posts: 67 Thanks: 53 Thanked 8 Times in 7 Posts	CTR or NO CTR Share on: I'm running a campaign with a few different ads. The CTR with AD1 is 7% BUT 0 Conversions The CTR with AD 2 is 0% and ofc 0 conv What do you do in these situations? Create more ads?

18th Jul 2014, 07:56 PM	#2
Basenix Group LLC MicronicheLegends.com Join Date: 2014 Location: United States Posts: 30 Thanks: 1 Thanked 1 Time in 1 Post	Re: CTR or NO CTR Share on: I would create some more ads to test. Good luck!

18th Jul 2014, 08:13 PM	#3
KeyboardHustler Active Warrior Registered Member Join Date: 2013 Posts: 67 Thanks: 53 Thanked 8 Times in 7 Posts	Re: CTR or NO CTR Share on: I'm trying 4 different ads now. Still 0 CTR with the new ads

19th Jul 2014, 03:15 AM	#4
savidge4 Midnight Oil Warrior Join Date: 2013 Location: Bridgeport, WV. Posts: 6,747 Thanks: 3,544 Thanked 6,537 Times in 3,469 Posts	Re: CTR or NO CTR Share on: You need to look at what the 7% ad has that the others don't. I would actually try the 7% ad again, and see if the results are the same. Use that as a step in the right direction. If you simply throw ads up one after the other, and have no base to work from, you are spinning your wheels and spending your money. develop a system to get the most from your ad, then you will probably have to follow the same system to developing conversions. This is how a "Good" funnel is created. Its not easy, and most times not all that cheap. But I will tell you, its worth it in the end!

20th Jul 2014, 02:16 AM	#5
peekay HyperActive Warrior Join Date: 2010 Posts: 106 Thanks: 0 Thanked 31 Times in 19 Posts	Re: CTR or NO CTR Share on: We don't have the full picture. Let us see the ad text and the landing page. I am suspecting, there might be some serious disconnect between what you are promising in the ad and what visitors are seeing on the landing page.
	Find out free how CRO can double or triple your conversions, sales & profits in the next 60 to 90 days...

21st Jul 2014, 08:31 AM	#6
dburk VIP Warrior Join Date: 2005 Location: Tampa, Florida Posts: 6,367 Thanks: 333 Thanked 1,621 Times in 1,287 Posts	Re: CTR or NO CTR Share on: Hi KeyboardHustler, You gave us darn little to go on. We need a few more details before we can provide a useful reply. One of the most common mistakes people make in testing ads is reacting to invalid data. Telling us you had 7% on one ad, and zero on the other, has little meaning without knowing how many impressions those ads generated. If the number of impressions was not great enough then those CTRs are just random data that cannot be trusted. However, if the results are from several thousand impressions on each ad it, does tell us something significant. Please remember the goal of testing is to learn "why" something works, or fails. In marketing research we analyze the data with the specific goal of gaining an insight. When you discover "why" one ad gets a better CTR than another, this is known as a marketing insight (aka: customer insight). As you collect and document insights you can use what you learn to craft better Value Propositions to use in both your ads and landing pages, which leads to higher conversions.
	* Get Results - Outsource Your PPC Management \| * Don Burk Advertising & Marketing - www.donburk.com

22nd Jul 2014, 06:56 AM	#7
aceriker HyperActive Warrior Join Date: 2007 Location: Chennai, India. Posts: 166 Thanks: 8 Thanked 24 Times in 13 Posts	Re: CTR or NO CTR Share on: The CTR depends upon quality score and historical performance of the keywords, make use of search term reports create some ads ,minimum create 5 ads per ad group , so that your ad may perform well your CTR will get increased.
	Interested to develop booking and rental website then choose booking software , popular in developing clone script like groupon and airbnb clone

22nd Jul 2014, 09:49 AM	#8
KeyboardHustler Active Warrior Registered Member Join Date: 2013 Posts: 67 Thanks: 53 Thanked 8 Times in 7 Posts	Re: CTR or NO CTR Share on: Thanks guys. I'm in vaction right now, ill get some more stats to show when im back in town. Thanks again!