Is a video more effective?

TraderAgency · 25th Jul 2014, 11:30 AM

Is a video on the home page more effective for conversion on a MMO site?

If I plan to have high impact marketing videos does this take away from SEO?

peekay · 25th Jul 2014, 11:49 AM

If any body here or elsewhere told you one or the other works better, then they would have told you a big fat whooper!.

The answer is nobody knows. What works for my site will not necessarily work for your site.

Your website visitors will tell you which one they prefer.

To cut a long story short, test 2 versions of your page - one with video vs. one without video.

SEO Power · 25th Jul 2014, 11:04 PM

You shouldn't place 1 video on your homepage without any text as it will dampen the effect of your SEO efforts. And instead of trying to figure out whether videos convert better than text, if I were you, I would build a homepage that is a hybrid of both.

Publish a nice article and add a relevant video to complement the article. Those who the article couldn't convert to customers will be converted after watching the video and vice versa.

TraderAgency · 8th Aug 2014, 11:16 AM

Yeah I plan on having both on the site. Appreciate the tips

jacobmark · 8th Aug 2014, 12:34 PM

Def split test both. Video and images on a page lacking ad copy can take away from SEO so if you want SEO and video it's best to have a long sales page with the video on top and ad copy below. I've noticed credibility indicators such as "seen on" have doubled my conversion rates over night on my video pages. But again a/b split test all pages. Traffic sources also make a big difference.

SammiRose · 9th Aug 2014, 03:22 AM

Video can be effective but may lead to more loading time. So there is no benefit keeping video on homepage but keeping meaningful text will surely help. Try to keep your web page loading time less. Keep your video in some other webpage and be specific with information there.

25th Jul 2014, 11:30 AM	#1
TraderAgency Active Warrior Join Date: 2014 Location: Florida Posts: 74 Thanks: 0 Thanked 4 Times in 4 Posts	Is a video more effective? Share on: Is a video on the home page more effective for conversion on a MMO site? If I plan to have high impact marketing videos does this take away from SEO?

25th Jul 2014, 11:49 AM	#2
peekay HyperActive Warrior Join Date: 2010 Posts: 106 Thanks: 0 Thanked 31 Times in 19 Posts	Re: Is a video more effective? Share on: If any body here or elsewhere told you one or the other works better, then they would have told you a big fat whooper!. The answer is nobody knows. What works for my site will not necessarily work for your site. Your website visitors will tell you which one they prefer. To cut a long story short, test 2 versions of your page - one with video vs. one without video.
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25th Jul 2014, 11:04 PM	#3
SEO Power Senior Warrior Member Join Date: 2014 Location: Houston, TX Posts: 1,616 Thanks: 16 Thanked 248 Times in 230 Posts	Re: Is a video more effective? Share on: You shouldn't place 1 video on your homepage without any text as it will dampen the effect of your SEO efforts. And instead of trying to figure out whether videos convert better than text, if I were you, I would build a homepage that is a hybrid of both. Publish a nice article and add a relevant video to complement the article. Those who the article couldn't convert to customers will be converted after watching the video and vice versa.
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8th Aug 2014, 11:16 AM	#4
TraderAgency Active Warrior Join Date: 2014 Location: Florida Posts: 74 Thanks: 0 Thanked 4 Times in 4 Posts	Re: Is a video more effective? Share on: Yeah I plan on having both on the site. Appreciate the tips

8th Aug 2014, 12:34 PM	#5
jacobmark Master web marketer Join Date: 2010 Location: Fort Worth, Texas Posts: 25 Thanks: 4 Thanked 2 Times in 2 Posts	Re: Is a video more effective? Share on: Def split test both. Video and images on a page lacking ad copy can take away from SEO so if you want SEO and video it's best to have a long sales page with the video on top and ad copy below. I've noticed credibility indicators such as "seen on" have doubled my conversion rates over night on my video pages. But again a/b split test all pages. Traffic sources also make a big difference.

9th Aug 2014, 03:22 AM	#6
SammiRose Warrior Member Join Date: 2014 Location: Denver Posts: 29 Thanks: 5 Thanked 1 Time in 1 Post	Re: Is a video more effective? Share on: Video can be effective but may lead to more loading time. So there is no benefit keeping video on homepage but keeping meaningful text will surely help. Try to keep your web page loading time less. Keep your video in some other webpage and be specific with information there.
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