30th Jul 2014, 06:05 AM | #1 |
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I have recently started a new site that is basically an amazon affiliate store and after having it for a month, I'm already getting discouraged as I am finding it more difficult to get traffic than I though it would be. The site is to basically feature the best products of every class of products out there. The idea is to basically be just like amazon except to weed out all of the junk. If you go on amazon and search for something simple like a cell phone charger and start reading reviews, you'll find that 90% of the cell phone chargers don't work for longer than a week. The whole idea stemmed from me buying said cell phone charger that had mostly good reviews and it didn't even charge my phone. So my site would be a simple and easy site that only featured stuff that was guaranteed to work and last for a long time. It will take me awhile to build the store to the amount of products I want on it. I also was going to sprinkle in a lot of unique products(still of the high quality type, no junk allowed) to make the site more interesting and fun(similar to thisiswhyimbroke) I was planning on getting most of my traffic from pinterest through the unique products but pinterest seems to be giving me no traffic and I am finding it very hard to even attract followers on there but that is for another thread. I honestly cannot think of any other ways to generate traffic, I will eventually make a twitter and facebook but I currently suck at those as well. Here is the site so far: The Best ________ . The design is definitely a work in progress and it is in the most infant of stages. I will also run a blog along side of it talking about the products featured on the site. Like I said I am getting discouraged already so I am just hoping for a critique from fellow warriors to see what you guys think of the site and the idea. Thanks |
30th Jul 2014, 06:18 AM | #2 | |
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30th Jul 2014, 06:57 AM | #3 |
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Your idea requires several million dollars as seed capital if you want to target all product categories. You are essentially talking of an idea that will make 1b+ if done well or 1000s in losses if it fails before starting off.
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30th Jul 2014, 07:18 AM | #4 | ||
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Thanks for the replies. | ||
30th Jul 2014, 09:37 AM | #5 | |
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Who is your target audience? If your answer is 'everybody' then you're going to succeed in attracting nobody. | |
30th Jul 2014, 12:53 PM | #6 | |
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You have a nice idea that I like...find the top items in a particular niche & toss away the other 90% of junk that shoppers normally have to weed through. But your site as a whole is too broad. You're not amazon (none of us are). You should break this out into individual subsites and market it as such. Start with one of your categories (Computers, for example). Build a "Best of" site specifically for computer stuff. Best PC stuff. Best Mac stuff. Best external hard drives, jump drives, etc. Make it well known on your site how you've removed the 90% of poor quality items. Then market this specific category. Once one site is up and running, start on a 2nd "Best of" site for another one of your categories. Then market that one accordingly. Just my 2 cents. Best of luck | |
31st Jul 2014, 04:44 AM | #7 | ||
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Thanks for the advice everyone. | ||
31st Jul 2014, 05:21 AM | #8 | |
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31st Jul 2014, 05:35 AM | #9 |
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I think you need to be more specific about your audience. Your audience is still too wide. Narrow it down even further. When you say people that are conscious of quality when shopping for stuff online, you need to think about age, lifestyle, their hang outs and focus on presenting products that are in the same line of their needs and/or wants. If you know where they hang out, you know where to market your website and THAT will give you the traffic you need. Also, it may be that when focussing on quality products only, your audience turns out to be quite a small group of people. This doesn't have to be a bad thing, as long as they buy the products on your site. The general price per item is relatively high, so a decent amount of highly targeted leads will still make you money. Good luck!!! |
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31st Jul 2014, 05:39 AM | #10 |
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Basically you are trying to create another amazon. Try target on a smaller niche build up a user base then expand. If you make a website with "everything" most likely someone will not find what they want on your website and leave. If I was a dog lover, and I want pet gifts or food, why should I go to your website and not just find a site that focuses on dogs? |
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31st Jul 2014, 11:21 AM | #11 | |||
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I see that everyone is swaying me away from the original idea, so it was probably a bad idea to ask you guys to critique the site. I have more of an urge to make it succeed now that everyone says it won't work. I appreciate all the advice though, really. I'm going to keep at it for awhile and see what happens. At least today, I woke up and finally had 2 orders from the site. I'll keep this thread updated with what's happening though and you guys can say "I told you so" when it doesn't work. | |||
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