Newbie with conversion rate opt.: where to start?

Barbell · 31st Jul 2014, 05:20 PM

Hello Folk,

I'm just starting out with learning about conversion rate optimization.

Which resources would you recommend a newbie in this area to first look at (aside from this forum of course)?

Which tool would you first use to make testing on your website?

Many thanks!
B.

allanminium · 31st Jul 2014, 05:51 PM

Check out VWO or Optimizely (you can just google them). They are both great tools for AB testing

Barbell · 31st Jul 2014, 06:38 PM

Awesome Thank you.

Any books / reading you would recommend to get up-to-date with the subject?

jross07 · 31st Jul 2014, 11:20 PM

Originally Posted by Barbell

Awesome Thank you.

Any books / reading you would recommend to get up-to-date with the subject?

It kind of depends on your traffic source.

Facebook optimization is different from Solo ad optimization and so forth...but
the general concepts remain the same though. Split test ads, landing pages, etc..

here's an article.. those concepts can be applied pretty much anywhere.
[Case Studies] How Failed A/B Tests Can Increase Conversion Rates | Unbounce

MelanieandMiles · 5th Aug 2014, 10:32 AM

Leadpages is a great noob friendly system that can get you up and running with split tests FAST. We use it and love it... Have optimized one opt in page to convert 68.5% (with a 1.5% standard deviation) of cold traffic to leads and now we are working on getting the OTO page to increase conversions with the same system.

Very simple interface and very powerful results.

Testing is inherently simple... Test one thing at a time, drive 1000 visits to the test before declaring a winner... Then test one other thing... drive another 1000 visits and declare a winner again... Then test one other thing.... And so on, and so on, and so on.

Start with testing headlines first. When you have found one that you can't 'beat' with a few consecutive tests, you can move on to other elements... Imagery, button, etc.

Really, testing is a 'hands on learning' situation because there is no way an author who wrote a book has any idea about your brand/offer/audience-their needs/wants/desires.

dburk · 5th Aug 2014, 08:11 PM

Hi B,

The first thing you need is a good analytics, properly implemented, I suggest you start with Google Analytics, and Piwik (both free). Get those implemented site-wide and get familiar with how to analyse your website traffic to gain insights.

Here are some articles to get you primed:
https://analyticsacademy.withgoogle.com/explorer
Beginner's Guide To Web Data Analysis: Ten Steps To Success
https://qualaroo.com/beginners-guide-to-cro/

Next you are going to need to learn how to setup and use A/B split testing tools. Google Analytics has Content Experiments built in that you can use, and there are some really great commercial tools available as well:

Landing Pages: Build Publish & Test Without I.T. | Unbounce
https://en.abtasty.com/
Convert - A/B Testing Software and Conversion Optimization Rate Software A/B Testing Software or Split Testing Software A Visual Website Optimizer Ways to Maximizer High Conversion Rates for eCommerce Agencies
https://www.optimizely.com/
https://vwo.com/

Once you have chosen a testing tool, or two to use, you will need to figure out what to test. You can pick from a list of popular things to test, but that might not be the best approach, to find out what matters to your users, ask your users. The following tools can help you get specific ideas from the perspective of your users so that you don't waste your time on less important issues:

User Feedback/Survey Tools:
Websat | Google Consumer Surveys
4Q Survey: Free Customer Satisfaction Website Feedback Survey | iPerceptions
https://usabilla.com/

Remote User Testing Services:
UserTesting: Remote Usability Testing Software. Results in 1-hour.
WhatUsersDo - Start | WhatUsersDo
Website Usability Testing | User Testing | Web Usability Test by TryMyUI
UsabilityTools - Click Tracking, Visitor Recording & User Research
WhatUsersDo - Start | WhatUsersDo
Mobile Usability Testing | App User Testing

Session Screen Recordings:
Usability Testing for your website - GhostRec.com
Session Replay | Website Heatmaps | Conversion Funnels | SessionCam

David Rosa · 7th Aug 2014, 02:24 PM

Not sure if you picked up Brunsons "Split Test" book, but it was awesome for checking out what worked for him.

I used a couple of the landing page templates in there and it worked lovely.

Also check out big boy guru deiss' stuff. Created some beasts with his information.

31st Jul 2014, 05:20 PM	#1
Barbell Warrior Member Join Date: 2014 Posts: 6 Thanks: 0 Thanked 0 Times in 0 Posts	Newbie with conversion rate opt.: where to start? Share on: Hello Folk, I'm just starting out with learning about conversion rate optimization. Which resources would you recommend a newbie in this area to first look at (aside from this forum of course)? Which tool would you first use to make testing on your website? Many thanks! B.

31st Jul 2014, 05:51 PM	#2
allanminium Warrior Member Join Date: 2012 Posts: 5 Thanks: 1 Thanked 0 Times in 0 Posts	Re: Newbie with conversion rate opt.: where to start? Share on: Check out VWO or Optimizely (you can just google them). They are both great tools for AB testing

31st Jul 2014, 06:38 PM	#3
Barbell Warrior Member Join Date: 2014 Posts: 6 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Newbie with conversion rate opt.: where to start? Share on: Awesome Thank you. Any books / reading you would recommend to get up-to-date with the subject?

5th Aug 2014, 10:32 AM	#5
MelanieandMiles Lifestyle Warriors Join Date: 2009 Location: Surf-Heaven, Mexico Posts: 447 Thanks: 149 Thanked 206 Times in 123 Posts	Re: Newbie with conversion rate opt.: where to start? Share on: Leadpages is a great noob friendly system that can get you up and running with split tests FAST. We use it and love it... Have optimized one opt in page to convert 68.5% (with a 1.5% standard deviation) of cold traffic to leads and now we are working on getting the OTO page to increase conversions with the same system. Very simple interface and very powerful results. Testing is inherently simple... Test one thing at a time, drive 1000 visits to the test before declaring a winner... Then test one other thing... drive another 1000 visits and declare a winner again... Then test one other thing.... And so on, and so on, and so on. Start with testing headlines first. When you have found one that you can't 'beat' with a few consecutive tests, you can move on to other elements... Imagery, button, etc. Really, testing is a 'hands on learning' situation because there is no way an author who wrote a book has any idea about your brand/offer/audience-their needs/wants/desires.
	Free How-To Videos On Everything From Sales Funnels, Facebook PPC & More! https://www.YouTube.com/milesb

5th Aug 2014, 08:11 PM	#6
dburk VIP Warrior Join Date: 2005 Location: Tampa, Florida Posts: 6,367 Thanks: 333 Thanked 1,621 Times in 1,287 Posts	Re: Newbie with conversion rate opt.: where to start? Share on: Hi B, The first thing you need is a good analytics, properly implemented, I suggest you start with Google Analytics, and Piwik (both free). Get those implemented site-wide and get familiar with how to analyse your website traffic to gain insights. Here are some articles to get you primed: https://analyticsacademy.withgoogle.com/explorer Beginner's Guide To Web Data Analysis: Ten Steps To Success https://qualaroo.com/beginners-guide-to-cro/ Next you are going to need to learn how to setup and use A/B split testing tools. Google Analytics has Content Experiments built in that you can use, and there are some really great commercial tools available as well: Landing Pages: Build Publish & Test Without I.T. \| Unbounce https://en.abtasty.com/ Convert - A/B Testing Software and Conversion Optimization Rate Software A/B Testing Software or Split Testing Software A Visual Website Optimizer Ways to Maximizer High Conversion Rates for eCommerce Agencies https://www.optimizely.com/ https://vwo.com/ Once you have chosen a testing tool, or two to use, you will need to figure out what to test. You can pick from a list of popular things to test, but that might not be the best approach, to find out what matters to your users, ask your users. The following tools can help you get specific ideas from the perspective of your users so that you don't waste your time on less important issues: User Feedback/Survey Tools: Websat \| Google Consumer Surveys 4Q Survey: Free Customer Satisfaction Website Feedback Survey \| iPerceptions https://usabilla.com/ Remote User Testing Services: UserTesting: Remote Usability Testing Software. Results in 1-hour. WhatUsersDo - Start \| WhatUsersDo Website Usability Testing \| User Testing \| Web Usability Test by TryMyUI UsabilityTools - Click Tracking, Visitor Recording & User Research WhatUsersDo - Start \| WhatUsersDo Mobile Usability Testing \| App User Testing Session Screen Recordings: Usability Testing for your website - GhostRec.com Session Replay \| Website Heatmaps \| Conversion Funnels \| SessionCam
	* Get Results - Outsource Your PPC Management \| * Don Burk Advertising & Marketing - www.donburk.com

7th Aug 2014, 02:24 PM	#7
David Rosa Copywriting Strategist War Room Member Join Date: 2009 Location: New York,NY Posts: 174 Thanks: 190 Thanked 48 Times in 37 Posts	Re: Newbie with conversion rate opt.: where to start? Share on: Not sure if you picked up Brunsons "Split Test" book, but it was awesome for checking out what worked for him. I used a couple of the landing page templates in there and it worked lovely. Also check out big boy guru deiss' stuff. Created some beasts with his information.
	*Selling your Expertise & Knowledge... Here's a better way*