No conversions for my landing page

Rainb0y · 21st Aug 2014, 12:40 PM

Hello everyone,

I've setup some basic wordpress landing pages, I've had one conversion so far. I was just wondering what else I could improve on, or if you guys have any suggestions. Thank you guys so much.

http://www.slchomesontv.com/?p=6

dburk · 21st Aug 2014, 01:26 PM

Hi Rainb0y,

While there is nothing wrong with testing out your "move for free" value proposition, I think you really need to test that against other value propositions to see which your audience will respond to the best.

I am of the opinion that someone interested in having their home listed is not yet concerned with moving costs, they are more likely concerned with finding an agent or broker that will market their home effectively. That's just my opinion and when it comes to marketing I try to ignore my own opinion, as well as the opinions of others, in favor of test data. Why guess when you can test?

Ideally you should make a list of every value proposition you can think of and test the most likely candidates by creating multiple versions of your landing page and using an A/B split test tool to gather data.

Another shortcut is to launch an AdWords search campaign, targeting extremely relevant keywords, to test variations of value propositions within your ad text. The value propositions that get the most clicks will often be the value propositions that resonate best with your targeted audience. Let that data guide you to write headlines and CTAs for your landing page test where you confirm which variants will convert best.

As always, the best answer comes from testing, testing, and testing again.

mark healy · 21st Aug 2014, 01:50 PM

You need a catchy pulling headline that sparks an emotion in people.

Its all about WIFM, ( Whats in it for me). Also have your headline above the video and keep the video size slightly smaller. Add some bullet benefits as well and you will see your conversions go up.

Hope that helps

savidge4 · 21st Aug 2014, 05:27 PM

I think some valid points have already been made. I do think that for the most part the information is there... just not pointed enough. yes, your show has 15,000 viewers every episode... but are they viewers, or are they buyers?

I would get some text above the video. at least "List With Me and Move For Free!" and then possibly a by line "watch the video for more details.

I would say that your contact form is not defined enough. On my browser it is not showing the standard input box display just a single line across the bottom of each input area. why not make it super easy and put your phone number on there as well?

I might also suggest moving the contact form to the right and the text to the left.

you have only gotten 1 conversion... but that is only half the story. How many people have gone to the page? if only 3 then your conversion rate is killer... if 10,000 then you really need some work! ha ha

ewenmack · 22nd Aug 2014, 01:46 AM

Jay, the bait/bribe you are putting out isn't strong enough,
PLUS, your page is too cluttered making the reader work
to hard, therefore abandon.

What's working now to capture leads are offers for
free or low cost tools to make life easier and faster
when they are trying to achieve an outcome.

So to do this all,
have an opt-in page,
ideally use the templates
from LeadPages.

Next is Google tools to sell your home and infographic.

Find the best one which also has a code which you can copy onto your website.

Tools are working so well as bait to capture leads
because they are easily understood, you are helping them
move through their sales process faster with low risk.

Happy lead generation!

Ewen

puedall · 22nd Aug 2014, 02:05 AM

You need testimonials, testimonials and some more testimonials..That's what I find to convert the best.. People want to see proven results..

If you are just starting and don't have many reviews, try to post your offer in " Warriors looking to hire you " section. I'm sure you'll find someone interested in testing your service and leaving you an honest review.

Geena

rewindz · 22nd Aug 2014, 12:22 PM

Hi, my first advice: Embed that video not from youtube. Self host it or put it on a pro vimeo account. The ads, while playing the video and the others videos at the end of your video are not professional and can people make click away. Try to get another background image, that one currently used says: nothing.
Together with another bg image u can test other colors for the button for example. Red ist for attention - of course - but it also means danger, hate anger.
Dont know if you need all that fields with name and phone number. The more u ask for the more people will run away. People see inmediately that is is a "take" site (that takes the data), but they prefer a give site. (that gives something valuable to them in return to their data). Sorry my english is not perfect but i think you know what i mean. You need to test, test, test
Saludos and good luck.

Abu Dhabi · 22nd Aug 2014, 01:32 PM

Put some social media sharing buttons like FB , Twitter..etc

counzila · 31st Aug 2014, 06:57 PM

and also if you go with adwords be careful if you use affi links ,,but if products you own lets be point to the Title and leverage it with adsense that my idea...good luck anyways!

iwankurniawan · 31st Aug 2014, 09:25 PM

just looking for your website. i think you're not using Call To Action on that's. i've very simple landing page that have 25%+conversion rate although i've using PPC ads :-)
sorry it's just sample : Reverse Diabetes - 100% Scientifically-Proven Way To ERASE Your Diabetes in 3 SHORT weeks !

alvinhy · 1st Sep 2014, 05:02 PM

Also your option forms are just white spaces, maybe add a border around it so people know you can type into it.

yukon · 1st Sep 2014, 05:48 PM

You need to get the description & submit button call to action above the fold.

Remove the two exits from the video (Adsense ads, watch video on Youtube button in video player). If you create exits on your page, traffic will leave via the exits/links.

Developer99 · 10th Sep 2014, 11:24 PM

I am about to try leadpages as it looks easier than the current free system I am using.

AnthonyCapetola · 11th Sep 2014, 08:03 AM

A professionally built website that properly promotes your product/service. Engaging blog content.

The site needs a full overhaul, load time is horrendous. Have no clue what type of marketing you are doing so cannot give the best advice.

Talanexor · 18th Sep 2014, 08:44 PM

Originally Posted by mark healy

You need a catchy pulling headline that sparks an emotion in people.

Its all about WIFM, ( Whats in it for me). Also have your headline above the video and keep the video size slightly smaller. Add some bullet benefits as well and you will see your conversions go up.

Hope that helps

This. Pretty simple actually

Big fat letters

"Thinking of selling your home? Put it in front of 15,000 interested buyers"

That'll get people's attention.

Also, stick the opt-in form above the fold so that it is visible without scrolling.

And yeah, you need a lot more testimonials.

Also, as others have said, I'm not sure if your value proposition is really that important to people thinking about selling their home. Try testing other ones.

21st Aug 2014, 12:40 PM	#1
Rainb0y Warrior Member Join Date: 2014 Posts: 9 Thanks: 0 Thanked 0 Times in 0 Posts	No conversions for my landing page Share on: Hello everyone, I've setup some basic wordpress landing pages, I've had one conversion so far. I was just wondering what else I could improve on, or if you guys have any suggestions. Thank you guys so much. http://www.slchomesontv.com/?p=6

21st Aug 2014, 01:26 PM	#2
dburk VIP Warrior Join Date: 2005 Location: Tampa, Florida Posts: 6,367 Thanks: 333 Thanked 1,621 Times in 1,287 Posts	Re: No conversions for my landing page Share on: Hi Rainb0y, While there is nothing wrong with testing out your "move for free" value proposition, I think you really need to test that against other value propositions to see which your audience will respond to the best. I am of the opinion that someone interested in having their home listed is not yet concerned with moving costs, they are more likely concerned with finding an agent or broker that will market their home effectively. That's just my opinion and when it comes to marketing I try to ignore my own opinion, as well as the opinions of others, in favor of test data. Why guess when you can test? Ideally you should make a list of every value proposition you can think of and test the most likely candidates by creating multiple versions of your landing page and using an A/B split test tool to gather data. Another shortcut is to launch an AdWords search campaign, targeting extremely relevant keywords, to test variations of value propositions within your ad text. The value propositions that get the most clicks will often be the value propositions that resonate best with your targeted audience. Let that data guide you to write headlines and CTAs for your landing page test where you confirm which variants will convert best. As always, the best answer comes from testing, testing, and testing again.
	* Get Results - Outsource Your PPC Management \| * Don Burk Advertising & Marketing - www.donburk.com

21st Aug 2014, 01:50 PM	#3
mark healy Advanced Warrior War Room Member Join Date: 2010 Location: Brazil Posts: 551 Thanks: 121 Thanked 241 Times in 91 Posts	Re: No conversions for my landing page Share on: You need a catchy pulling headline that sparks an emotion in people. Its all about WIFM, ( Whats in it for me). Also have your headline above the video and keep the video size slightly smaller. Add some bullet benefits as well and you will see your conversions go up. Hope that helps
	Build a Real Online Business from scratch today! Get Your FREE Webinar Training Here

21st Aug 2014, 05:27 PM	#4
savidge4 Midnight Oil Warrior Join Date: 2013 Location: Bridgeport, WV. Posts: 6,739 Thanks: 3,534 Thanked 6,524 Times in 3,463 Posts	Re: No conversions for my landing page Share on: I think some valid points have already been made. I do think that for the most part the information is there... just not pointed enough. yes, your show has 15,000 viewers every episode... but are they viewers, or are they buyers? I would get some text above the video. at least "List With Me and Move For Free!" and then possibly a by line "watch the video for more details. I would say that your contact form is not defined enough. On my browser it is not showing the standard input box display just a single line across the bottom of each input area. why not make it super easy and put your phone number on there as well? I might also suggest moving the contact form to the right and the text to the left. you have only gotten 1 conversion... but that is only half the story. How many people have gone to the page? if only 3 then your conversion rate is killer... if 10,000 then you really need some work! ha ha

22nd Aug 2014, 01:46 AM	#5
ewenmack VIP Warrior War Room Member Join Date: 2006 Location: Auckland, New Zealand Posts: 6,621 Thanks: 3,448 Thanked 6,446 Times in 2,868 Posts	Re: No conversions for my landing page Share on: Jay, the bait/bribe you are putting out isn't strong enough, PLUS, your page is too cluttered making the reader work to hard, therefore abandon. What's working now to capture leads are offers for free or low cost tools to make life easier and faster when they are trying to achieve an outcome. So to do this all, have an opt-in page, ideally use the templates from LeadPages. Next is Google tools to sell your home and infographic. Find the best one which also has a code which you can copy onto your website. Tools are working so well as bait to capture leads because they are easily understood, you are helping them move through their sales process faster with low risk. Happy lead generation! Ewen

22nd Aug 2014, 02:05 AM	#6
puedall Geena War Room Member Join Date: 2011 Location: Manchester, UK Posts: 142 Thanks: 38 Thanked 20 Times in 15 Posts Blog Entries: 4	Re: No conversions for my landing page Share on: You need testimonials, testimonials and some more testimonials..That's what I find to convert the best.. People want to see proven results.. If you are just starting and don't have many reviews, try to post your offer in " Warriors looking to hire you " section. I'm sure you'll find someone interested in testing your service and leaving you an honest review. Geena
	We Will Help You Craft a World Class Online Presence. with Efficient and Light-weight Websites, that Translate Traffic into Visitors Loyalty and Sales. Last edited on 22nd Aug 2014 at 10:46 AM. Reason: adding some info

22nd Aug 2014, 12:22 PM	#7
rewindz Warrior Member Join Date: 2014 Posts: 5 Thanks: 1 Thanked 0 Times in 0 Posts	Re: No conversions for my landing page Share on: Hi, my first advice: Embed that video not from youtube. Self host it or put it on a pro vimeo account. The ads, while playing the video and the others videos at the end of your video are not professional and can people make click away. Try to get another background image, that one currently used says: nothing. Together with another bg image u can test other colors for the button for example. Red ist for attention - of course - but it also means danger, hate anger. Dont know if you need all that fields with name and phone number. The more u ask for the more people will run away. People see inmediately that is is a "take" site (that takes the data), but they prefer a give site. (that gives something valuable to them in return to their data). Sorry my english is not perfect but i think you know what i mean. You need to test, test, test Saludos and good luck.

22nd Aug 2014, 01:32 PM	#8
Abu Dhabi Active Warrior Join Date: 2014 Location: WorldWide Posts: 40 Thanks: 7 Thanked 6 Times in 6 Posts	Re: No conversions for my landing page Share on: Put some social media sharing buttons like FB , Twitter..etc

31st Aug 2014, 06:57 PM	#9
counzila True Warrior Join Date: 2014 Location: Canada Posts: 54 Thanks: 12 Thanked 5 Times in 5 Posts	Re: No conversions for my landing page Share on: and also if you go with adwords be careful if you use affi links ,,but if products you own lets be point to the Title and leverage it with adsense that my idea...good luck anyways!
	Build Your Dream Website & funnels- Clickhere Your Online Funnels free

31st Aug 2014, 09:25 PM	#10
iwankurniawan HyperActive Warrior War Room Member Join Date: 2014 Posts: 154 Thanks: 300 Thanked 105 Times in 38 Posts Blog Entries: 5	Re: No conversions for my landing page Share on: just looking for your website. i think you're not using Call To Action on that's. i've very simple landing page that have 25%+conversion rate although i've using PPC ads :-) sorry it's just sample : Reverse Diabetes - 100% Scientifically-Proven Way To ERASE Your Diabetes in 3 SHORT weeks !

1st Sep 2014, 05:02 PM	#11
alvinhy www.JustPassive.com Join Date: 2013 Location: United Kingdom Posts: 415 Thanks: 14 Thanked 77 Times in 63 Posts	Re: No conversions for my landing page Share on: Also your option forms are just white spaces, maybe add a border around it so people know you can type into it.
	>>> The King of Online Passive Income <<< www.JustPassive.com

1st Sep 2014, 05:48 PM	#12
yukon Banned Join Date: 2010 Posts: 22,779 Thanks: 2,721 Thanked 11,364 Times in 7,490 Posts	Re: No conversions for my landing page Share on: You need to get the description & submit button call to action above the fold. Remove the two exits from the video (Adsense ads, watch video on Youtube button in video player). If you create exits on your page, traffic will leave via the exits/links.

10th Sep 2014, 11:24 PM	#13
Developer99 HyperActive Warrior Join Date: 2013 Posts: 131 Thanks: 21 Thanked 5 Times in 5 Posts	Re: No conversions for my landing page Share on: I am about to try leadpages as it looks easier than the current free system I am using.
	Developing software which makes users go WOW I love google and yahoohttp://yahoo.com

11th Sep 2014, 08:03 AM	#14
AnthonyCapetola Google Certified Partner Join Date: 2014 Location: New York Posts: 172 Thanks: 2 Thanked 27 Times in 25 Posts	Re: No conversions for my landing page Share on: A professionally built website that properly promotes your product/service. Engaging blog content. The site needs a full overhaul, load time is horrendous. Have no clue what type of marketing you are doing so cannot give the best advice.
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