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Unread 26th Aug 2014, 12:38 AM   #1
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Huge Traffic Zero CRO, What to Do?
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I have been experiencing problems with one of my websites that is getting 100 visitors per day but still I am not getting conversions. May be the design or a proper call to action is needed. Can you suggest me with this >> site << and help me out with changes I can do?

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Unread 28th Aug 2014, 12:53 PM   #2
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Re: Huge Traffic Zero CRO, What to Do?
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I guess it really depends on where your traffic is coming from. The site looks good enough, but are these 100 visitors targeted to be interested in your products?

Live chat would also help to get sales i presume.

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Unread 28th Aug 2014, 04:32 PM   #3
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Re: Huge Traffic Zero CRO, What to Do?
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Are you drop shipping or do you actually stock these dresses.

I think most of the traffic coming to your site is windowshopping. I can't imagine many people buying there wedding dresses online.

If it's possible, change your monetization strategy to adsense, and start getting traffic from pinterest. It's an awesome traffic source for wedding sites.

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Unread 28th Aug 2014, 05:41 PM   #4
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Re: Huge Traffic Zero CRO, What to Do?
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The first thing that catches my eye.. you are not speaking the target audiences language. In fact you are not speaking to them at all. you need to work on your product descriptions.

We are talking the most important day in a your womans life They want to look their absolute best. this is the dress they will look back for the rest of their years as the happiest moment in their life and the best you can say is " White Unique Beautiful, Elegant, Lace, Corset Back, Floor-Length Strapless Ball Wedding Gown."?

you need to connect with your customers. you need to show that it is important for you to ensure that this day will be the best ever!

You are not selling dresses you are selling memories.
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Unread 29th Aug 2014, 05:37 PM   #5
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Re: Huge Traffic Zero CRO, What to Do?
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A very lazily developed website, thats why you are not getting sales

If im spending $xxx on a dress I expect high quality images of the dress from all angles showing the detail and intricate design and features of a dress. Not just one low quality image.

Also the descriptions are almost non existent

Take a look at the competitors website, one that is doing well. Should give you a good idea what level of detail you need to offer to convert a visitor into a customer , especially for something so important as a wedding dress

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Unread 10th Sep 2014, 11:23 AM   #6
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Re: Huge Traffic Zero CRO, What to Do?
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Important question to provide a great suggestion for you:

Are you selling to the whole world or to a specific country?
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Unread 10th Sep 2014, 11:41 AM   #7
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Re: Huge Traffic Zero CRO, What to Do?
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You site is terribly slow to load.

From US
WebPagetest Test Result - Chicago : www.lafantaisie.in/ - 09/10/14 17:39:25

From India
WebPagetest Test Result - Indore : www.lafantaisie.in/ - 09/10/14 17:40:08

Consider optimizing your site. PM me if you need professional help.

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Unread 10th Sep 2014, 01:12 PM   #8
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Re: Huge Traffic Zero CRO, What to Do?
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Is your traffic natural or paid? Which advertising platform are you using? This is eCommerce so it should be in Google Shopping!

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