andreint

Hey guys,

i'd like to hear your input on my eBook landing (sales) page design.

ROTTWEILERHQ LANDING PAGE

Site's getting a bit more than 200 uniques/day, 90% are organic. About 10-15% of them end up on my ebook landing page.

I've added a sidebar widget and the small paragraph at the end of each article which should redirect visitors to my LP.

Also, after the free chapter (optin bait) is downloaded (3-7 optins/day) there's a direct in content link to the LP.

I'd like to hear your input on the LP itself and what would you do to increase visitor flow from my 'standard' pages to the LP.

thanks a lot!

Raydal

The page is not loading right for me. Looks like a blog page without
the .css file so it is not formatted properly.

-Ray Edwards

savidge4

Cant help you with any of your landing pages for a number of technical reasons on your side... but... you have a book, and I am presuming you are wanting to sell it? why not just do that? All those spots that you are trying to get people to these landing pages... off the book FOR SALE. on the product page, offer the read a chapter and capture their e-mail. either way...if they buy you get the e-mail, and if they want to "try before they buy" you get the e-mail.

andreint

Hm, strange.

Could you guys take a screenshot and post it here?

I'm accessing the page normally. Here's what i see
imgur: the simple image sharer

thanks

EDIT: Figured out what the problem was. It should be fixed now. Thanks for the headsup =)

andreint

bumpbump =)

Shri Gp

Its really nice,how about adding Social sharing options....

AWESOMENESS...

AnthonyCapetola

Great page honestly. Better than 90% of what I see normally. If you market this right and target properly and reach out to the proper channels you could definitely make those sales.

Increase Sales & Profits with the Google Shopping Experts
Get a 15 Day Free Trial and start increasing Conversions & Revenue in as little as 48 hours!
Google Shopping Questions Answered & Explained on YouTube

usemyteam

It is actually good, you need to add social media icons. But its up to you. So far, so good.

Not Just “Another” Team
UseMyTeam

NeedBucksNow

Hey. I was impressed with the way the site looked as it really had everything needed (benefits, testimonials, video, etc.) but like they said before the share buttons can also be your best friend. The only problem I could see with it is that you are trying to target a very specific group of people that want to train their dogs. Just need alot of targeted traffic & should make some sales though.

HOW TO QUIT YOUR BORING JOB AND START MAKING MORE CASH MARKETING FROM YOUR HOME!
http://needbucksnow.com/
JOIN MAXBOUNTY TODAY AND I'LL SHOW YOU HOW I'M FINALLY MAKING MONEY ONLINE USING PPC!
http://www.needbucksnow.com/top-cpa-offers/

TomHagen

Looks great! Good luck with it.

Looking for inspiration? https://my.wealthyaffiliate.com/jere...rnet-marketing

JKirby

Here's my take on it:

You need to run different landing pages that specify specific problems that rotties have while being trained. This way, you have a more impulse/need based conversion rates. Remember, pain = sales. As an example, here's a couple of thoughts:

• Is Your Rottie Being too Aggressive?
• Is Your Rottie STILL not Potty Trained?
• Has Your Rottie taken the Alpha Spot from You?
• Does Your Rottie Still Yank and Jerk while Walking?

Your book is fine and probably covers all of these points, but by specifying the specific problems and directing traffic to numerous landing pages based on those problems you will relate to a more specific need-based market.

All the information you have will basically be repeated in all of your pages, but instead of a generic title/call-to-action, you'll be used pain-based and need-based marketing and ques versus a generic approach.

Does that make sense?

andreint

Hm, this sounds really interesting. Never thought about it from this angle. Thanks a lot!

I'm guessing that I need to link all posts with suitable landing page (training problems with disobedience LP, potty training article with potty LP), right?


Thanks guys for all your comments. I just added 3 sharing buttons to the page. It should be enough.

ContentMonetization

i really like your landing page - its crisp and clean and very nicely designed.

JKirby

Exactly. At the very least, if you change the Title in most cases it has a higher conversion rates because it is a specific solution to their personal need or problem. I'd change up a bit as well, so it looks like this:

"Do you want to finally end ____?"

"In ____, you will learn how to stop ____ by following 5 easy steps"
"Learn the 2 biggest mistakes Rottie Owners make that cause ____"

Plus, learn how to get your Rottie to stop other behavioral problems such as:
___
___
___


So basically, you're changing the title and the benefits to be specific to a need or problem of the buyers. Then, you're using the other categories as 'bonuses' for your book.

Just think in the mind of your buyers. If I'm searching your website on information about excessive barking, I obviously have a problem with excessive barking with my Rottie. Your book is more geared towards obedience training, which may or may not be the exact answer I want, even though you have the information in there.

Once you make it personal, the buyer has a clearer and more immediate desire to purchase your ebook.

andreint

thanks a lot mate. Will jump right into this!

McGov

Add More Powerful CTA in Your Blog Posts

In your opening paragraph of each and every blog post, cite "Rottweiler Owners Guide" and refer to the free chapters available. And make sure you add a call to action.

For example, one of your posts opens this way:

As the proud owner of a Rottweiler, we understand that they are large dogs with an independent mind*set. They tend to go wherever they want, whenever they want, and it can be quite frustrating at times. Especially when you are trying to do something important, like bringing your groceries in from the car, cleaning, cooking dinner, or leaving for work.

Here's how I would open that same article:

Teaching your pup to stay is easier than you think. In The Rottweiler's Owner Guide, I teach several powerful and simple strategies to get any pup to sit and stay (you can get a free chapter here). Here's a quick overview ....

Move Your Book Plug Up Higher in Each Blog Post

Right now, only those who make it to the end of your article see the offer (yes, it is in the sidebar, but people can be blind to that)

Insert Graphic Pitch for Book in Each Blog Post

Create an eye-catching graphic for your opt-in page (not a picture of the book ... I'm thinking of a "Bad Dog - Good Dog" before and after ... one shows a pup near ripped up couch, chewed up shoes and pillows ... the after shows a sweet pup ... How Did Roscoe Go From Devil Dog to Perfect Puppy? Free book .... click here, etc.

Pop Up Needs Help


"Join Our Community" is your popup headline. I may be wrong, but I think you will want to add a stronger benefit here. A reader probably did not find your site to join a community - but instead to solve a problem. Perhaps feature the biggest problems (survey) Puppy biting, barking, housebreaking.

Create a headline that offers to solve those problems, or just one. "Barking? Peeing? Biting? Fast Tricks You Can Use to Solve Rottweiler Problem"
Just examples, you need to fine tune, shorten and test.

Just a few ideas, hope it helps!

Luke Dennison

I like how you include a downsell on the first page. Looks pretty good actually, never seen it done before.

Earn $100+ Per Day (WSO)

Tim R

The copy is really average and there's a lot of points you're not addressing.

A perfect rottweiler... what does this even mean? Are your prospects likely to be kept awake at night thinking, If only my rottweiler was perfect? Figure out what their biggest pain points are and hammer away at these.

There's nothing here to say what qualifies you to have written this book or why you wrote it. What makes you an expert that can solve my problems (assuming you know what they are).

What is up with the second paragraph in your About the Author section? Do you think people care that you left home at 16 or that you sell a lot of information products? The only thing it's telling people is that you are trying to cash in on this niche and have no relevant experience. Don't talk about marketing here. Talk about your passion for rottweilers and why you love them. Have you ever owned one?It doesn't sound like it. You're presenting yourself as an outsider to a group of people that are often fanatical about their love of this one breed of dog.

Everything on the sales page is incredibly vague. Be specific and give examples of what they're going to learn and the benefits they'll receive. For example, see this bullet: "How to socialize it and cure even the worst behavior problems." Not good. How to socialize it? What kind of picture does this paint? None whatsoever. Tell them how they're going to be able to socialize their pet (avoid using 'it' all the time as owners don't think of their pets as an 'it') and what their behavior will be like after. What are these behavior problems? How will the dog be once they are eradicated and how will your prospect's life change for the better? Be descriptive with your words and make them visualize and feel the benefits.

Is that video review a fake? It sure sounds like it. The guy is totally unconvincing and it seems like a Fiverr job... replace it with something that is genuine or that at least sounds genuine. It's awful.

Those are just a few of the things that stood out. There's others, but those are things to consider amongst all of the comments saying how great the site is. The truth is it still needs a lot of work and you need to think about how to establish credibility and empathy here.

andreint

wow, thanks guys! A lot of really quality information here.

I'll re-read it couple of times and start working on fixing some obvious mistakes.

Expect me to bomb you with questions in the next 24h

thanks again

Soundventures

Just my 2 cents and I do not know where you are geographically, but the demographic that you represent in the testimonial area, appears to me that it might be the wrong representation. When I think I think o Rot... I think of a different demographic. Remember Rots are considered vicious dogs and in some ways you might find more of those types o dogs in more financially challenged areas. I might be wrong and stereotyping but I would change the pictures and professions of reviews to different demographic segment. the people you portrait seem more like the Lab or golden retriever type of owner.

JKirby

Not entirely sure what your point is, but this is an extreme case of pre-judging an entire market. Dogs, contrary to popular belief do not fall into any 'income bracket'. That's like selling a book about starting your own restaurant or fast food joint then change/alter possible real testimonials to look more Mexican, since the stereotypical market is Hispanic in fast food workplaces.

The only way I'd bring ethnicity into this campaign is if he was running FB or Social Media ads that segmented people by ethnicity. That way the campaign seems more familiar to the buyer. More personable.

Talanexor

Couple of things:

Site design overall is pretty clean and crisp, BUT the background image at the top is a problem. White text one white clouds can be difficult to read. Also, try testing an alternative background image - for example, one with a happy Rottweiler playing in the park with his owner.

Again, as a previous poster said - the copy is pretty average and vague. Change the title to problem/solution.

Some minor typos and grammatical errors too. For instance "it's"(short for it is) in the copy at the top should be "its" (shows ownership) without the apostrophe.

"Take a sneak peak insight" should be "Take a sneak peak inside"

Also, those page screenshots are so small they aren't readable.

Testimonials are VERY wordy. Try shorter testimonials that focus on one specific thing they learned from the book. Also, try and use testimonial photos that show the owner and their dog together.

Overall it's not bad, but not really that compelling either. Plenty of room for improvement.

JKirby

Which should actually be "Take a sneak peek inside."

Peak: the pointed top of a mountain

Peek: look quickly, typically in a furtive manner

Talanexor

*facepalm* hahahaha, how did I miss this? Thanks for the correction.

andreint

Hey guys,

I've edited the LP and added couple of extra segments to it. What do you think? Is it an overkill?

Landing Page

thanks

cjv

love the little head shot of clay collins

as for all the people saying add social icons... i thought the idea was to get a sale not send someone to a social media page ????

social icons add distractions a Landing page should have 1 goal and everything on the page should work to that goal....

andreint

hm,

i think that my conversion rate is suffering because 65% of traffic (on my website, not landing page) is coming from mobile devices.
Landing page is responsive and looks really nice on small screens but i'm guessing it's really hard to convert that type of visitor, right?

what do you do to combat this?

RogozRazvan

Hello Andreint,

Disclaimer: I have never owned a Rottweiler but I’ve had several dogs so far.

Here are my thoughts about your sales page:

- The main objection is “I’ve tried it before, it doesn’t work”. Explain why your method actually works through your USP, how you are unique.

- The bullets are good, I would add more, at least eight. I would go into specific behaviors that this race of dogs display and how your guide can solve this. You are doing this into the next section, I would develop at least a few into real feature - benefit sections.

- Objections - it costs too much, I don’t have the time for it, I don’t think it will work, I’ve tried something similar, my dog is different (you don’t know my dog). Resolve all of them through the copy.

- If you want them to get the $15 version, develop on how the extra features are actually going to help him.

-Explain who is this for and which are the cases in which this will not work. Use their skepticism as a tool.

That’s about it. The rest is very decent.

Thank you,
Razvan Rogoz

savidge4

This is more and more becoming an issue. a simple question.. have you bought your product on a mobile device? were you able to get to the file that can be read from that device? or is everything all zipped up and you cant get to it?

A simple "Note to mobile users" with a positive reassurance that they can gain access to the information may be all you need. That's is supposing you can access the right files with a mobiledevice.

andreint

Thanks guys!

I created a new segment in which (i think) I applied your tips.
It's "Take The Next Step" section.

Owners Guide

What do you think?

thanks

EDIT: Do you have any recommendations for my headline? This one seems really generic and my head hurts when I think about it for more than 10 minutes xD