I have traffic but need help converting to sales

danandmel2 · 17th Sep 2014, 11:44 AM

Hi all,
hoping someone can give me some good advice here. I have a seven year old site that has a specific type of traffic and I want to know if anyone has any ideas about how to convert to this crowd.

My site is a Spanish language learning site that targets learning Spanish verbs, in particular irregular verbs. I haven't done a great deal with the site since it was penalized by Google in the Penguin update of April last year as I was concentrating on other projects, but I checked the site randomly today and noticed that the traffic has been increasing steadily over the last few months.

It now receives between 300 and 500 visitors a day between Monday to Friday which drops down to between 150 and 250 at the weekends. 95% of this traffic is from Bing and Yahoo combined and if I could find a way to monetize this traffic effectively I could work to recover the site on Google which would, based on pre-Penguin levels take me up to around the 1000 visitors a day mark.

If you haven't guessed already the majority of the traffic is schoolkids, and 90% of those schoolkids are US based.

At this time, I have a pdf verb book that I sell and a review page for a verb tool that both sell every now and then but nothing to write home about. I've also had the odd approach for inserting contextual advertising.

I don't know if I'm permitted to mention the site but it's irregularspanishverbs.com ...anyway....Any ideas about monetization would be greatly received.

thanks
Dan

nickherc · 7th Oct 2014, 07:51 AM

Hm, school kids don't spend a lot of money online

. Still, try to find a product, that will appeal to a 15 year old kid. Maybe some audio "learn easy spanish" or something in that direction. Pdf verb books don't appeal to teenagers. You have a good, steady traffic, use that. As I said, just find more suitable product for your target audience.

SRShamyla · 7th Oct 2014, 09:57 AM

Have you tried looking into any education-based affiliate programs? There's tons of websites offering commissions for new leads for e-learning or university courses.

savidge4 · 7th Oct 2014, 03:44 PM

Monday thru Friday may or may not be school kids. What time frame are you getting the traffic. To be honest I have a forum for wordpress and get traffic weekdays only. ( which I find odd )

I just would think that Sunday might be a better day than say Friday if it were kids.

RogozRazvan · 9th Oct 2014, 04:45 AM

Tried targeting the parents instead of the kids?

altonroot · 13th Oct 2014, 02:01 AM

Get some nice testimonials may help to get trust of new visitors. May be few small videos for learning basic tips can increase the conversion rate.

cianci1129 · 13th Oct 2014, 10:45 AM

I would think adsense...

Andra el · 17th Oct 2014, 02:22 AM

there are several things you have to know to make a conversion
1. Sales pages (when you have a good product but the sales pages are not good, then you are just wasted)
2. the theme (the theme must be eye catching,interesting)
3. if you want instant result, try FB ads or google adwords, FB ads conversion rate is 6% it is higher than adwords that can only make 5%.

NeshSab · 18th Oct 2014, 01:04 AM

Hi Dan,

I recommend using two main sources for monetization:

1. Google AdSense - it would display ads for something that they have been searching previously on the web.

2. CPA Offers - Specifically game offers (since 90%+ are schoolkids) with high payouts. Also you can search for some Spanish-related CPA offers.

For CPA networks I recommend to start with PeerFly and Maxbounty. Cheers!

P.S. Btw check your mobile vs desktop statistics. If you have many mobile visitors you can try android and iOS CPA offers as well.

kiddoman · 21st Oct 2014, 03:43 AM

why not use Google analytics to analyze how your visitors take actions on your website. For example, they enter your website through what channel (Google, referral or social medias...) >>>>>> How they leave your website (clicking a ad on your page or something else)...

In this way, you will surely increase your conversions. However, if some basic information like product description is not clear, then it will surely affect your conversion rate.......

17th Sep 2014, 11:44 AM	#1
danandmel2 Warrior Member Join Date: 2010 Location: Valencia, Spain Posts: 12 Thanks: 0 Thanked 4 Times in 3 Posts	I have traffic but need help converting to sales Share on: Hi all, hoping someone can give me some good advice here. I have a seven year old site that has a specific type of traffic and I want to know if anyone has any ideas about how to convert to this crowd. My site is a Spanish language learning site that targets learning Spanish verbs, in particular irregular verbs. I haven't done a great deal with the site since it was penalized by Google in the Penguin update of April last year as I was concentrating on other projects, but I checked the site randomly today and noticed that the traffic has been increasing steadily over the last few months. It now receives between 300 and 500 visitors a day between Monday to Friday which drops down to between 150 and 250 at the weekends. 95% of this traffic is from Bing and Yahoo combined and if I could find a way to monetize this traffic effectively I could work to recover the site on Google which would, based on pre-Penguin levels take me up to around the 1000 visitors a day mark. If you haven't guessed already the majority of the traffic is schoolkids, and 90% of those schoolkids are US based. At this time, I have a pdf verb book that I sell and a review page for a verb tool that both sell every now and then but nothing to write home about. I've also had the odd approach for inserting contextual advertising. I don't know if I'm permitted to mention the site but it's irregularspanishverbs.com ...anyway....Any ideas about monetization would be greatly received. thanks Dan

7th Oct 2014, 07:51 AM	#2
nickherc Active Warrior Join Date: 2014 Location: Slovenia Posts: 80 Thanks: 58 Thanked 12 Times in 10 Posts	Re: I have traffic but need help converting to sales Share on: Hm, school kids don't spend a lot of money online . Still, try to find a product, that will appeal to a 15 year old kid. Maybe some audio "learn easy spanish" or something in that direction. Pdf verb books don't appeal to teenagers. You have a good, steady traffic, use that. As I said, just find more suitable product for your target audience.
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7th Oct 2014, 09:57 AM	#3
SRShamyla Warrior Member Join Date: 2014 Location: Montreal, QC Posts: 3 Thanks: 0 Thanked 0 Times in 0 Posts	Re: I have traffic but need help converting to sales Share on: Have you tried looking into any education-based affiliate programs? There's tons of websites offering commissions for new leads for e-learning or university courses.
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7th Oct 2014, 03:44 PM	#4
savidge4 Midnight Oil Warrior Join Date: 2013 Location: Bridgeport, WV. Posts: 6,739 Thanks: 3,534 Thanked 6,524 Times in 3,463 Posts	Re: I have traffic but need help converting to sales Share on: Monday thru Friday may or may not be school kids. What time frame are you getting the traffic. To be honest I have a forum for wordpress and get traffic weekdays only. ( which I find odd ) I just would think that Sunday might be a better day than say Friday if it were kids.

9th Oct 2014, 04:45 AM	#5
RogozRazvan Advanced Warrior Join Date: 2009 Posts: 551 Thanks: 58 Thanked 242 Times in 151 Posts	Re: I have traffic but need help converting to sales Share on: Tried targeting the parents instead of the kids?

13th Oct 2014, 02:01 AM	#6
altonroot HyperActive Warrior Join Date: 2014 Location: London Posts: 204 Thanks: 2 Thanked 21 Times in 19 Posts	Re: I have traffic but need help converting to sales Share on: Get some nice testimonials may help to get trust of new visitors. May be few small videos for learning basic tips can increase the conversion rate.
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13th Oct 2014, 10:45 AM	#7
cianci1129 HyperActive Warrior Join Date: 2014 Location: USA Posts: 119 Thanks: 94 Thanked 64 Times in 53 Posts	Re: I have traffic but need help converting to sales Share on: I would think adsense...
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17th Oct 2014, 02:22 AM	#8
Andra el HyperActive Warrior War Room Member Join Date: 2013 Posts: 102 Thanks: 31 Thanked 14 Times in 14 Posts	Re: I have traffic but need help converting to sales Share on: there are several things you have to know to make a conversion 1. Sales pages (when you have a good product but the sales pages are not good, then you are just wasted) 2. the theme (the theme must be eye catching,interesting) 3. if you want instant result, try FB ads or google adwords, FB ads conversion rate is 6% it is higher than adwords that can only make 5%.

18th Oct 2014, 01:04 AM	#9
NeshSab User Friendly Warrior Join Date: 2013 Location: BG/UK Posts: 181 Thanks: 40 Thanked 47 Times in 43 Posts	Re: I have traffic but need help converting to sales Share on: Hi Dan, I recommend using two main sources for monetization: 1. Google AdSense - it would display ads for something that they have been searching previously on the web. 2. CPA Offers - Specifically game offers (since 90%+ are schoolkids) with high payouts. Also you can search for some Spanish-related CPA offers. For CPA networks I recommend to start with PeerFly and Maxbounty. Cheers! P.S. Btw check your mobile vs desktop statistics. If you have many mobile visitors you can try android and iOS CPA offers as well.

21st Oct 2014, 03:43 AM	#10
kiddoman HyperActive Warrior Join Date: 2011 Posts: 286 Thanks: 9 Thanked 17 Times in 17 Posts	Re: I have traffic but need help converting to sales Share on: why not use Google analytics to analyze how your visitors take actions on your website. For example, they enter your website through what channel (Google, referral or social medias...) >>>>>> How they leave your website (clicking a ad on your page or something else)... In this way, you will surely increase your conversions. However, if some basic information like product description is not clear, then it will surely affect your conversion rate.......
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