tedbragg

Home - Barbershop Bootcamp

Hi there,

This is my first internet marketing site -- I've largely ignored sites like these (that require payment) because a) i'm an old grouch from the beginning of the web in 94 and b) I've always been too broke to afford anything on sites like these. :-)

I'd really like to get your feedback, since everyone I've shown this too just says 'hey, looks good' but we can't get a single bite. No conversions.

Home - Barbershop Bootcamp

I'm flying by the seat of my pants -- I'm not a copywriter but I've been apeing whatever I can... your critiques and recommendations would be appreciated. Thanks.

savidge4

So the idea of the page is to do what? Sell your program correct? let your page load.. and look at it.. what is it saying? Is it saying here buy this?

you need to answer some basic questions:

Why would someone make an investment in your product?

Why would someone want to learn to cut hair?

There is more for sure, but I'll let some of the others give you more detail on that.

dburk

Hi tedbragg,

I am no expert on on the barber profession, but it seems to me that your course is designed for someone seeking to become a professional barber. Yet the barber profession generally requires a license from a state registered school, doesn't it?

It could simply be a product with no demand, at least not for the market it seems to target. If someone is just looking to learn how to cut hair at home for their family and friends the cost seems too high, as they could simply go to the barber shop for less money, right?

Perhaps, if you could get accreditation for your course, then it could be a money maker? Else try a much lower price point to see if that is the issue.

Conversion rate optimization is all about testing and making changes based on test results. Do some market research, find out where the demand is and target that demand. Try targeting different market segments, different price points, and different value propositions. Let your test data guide you to the best solution.

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savidge4

Well since you have only gotten one other response.

As DBurk stated, you are not clarifying your target. All I know about hair cutting is you have to be certified. So I was / am presuming you are targeting your average family. You need to clarify this.

You need to quantify the value you are offering, and to who you are offering it to.

I would venture to say that your "Target" would be you average mother. Couple of kids and a husband. if they each got their hair cut once every 2 months how much would that be over a year?

I personally would not just sell the information I would work out a super package that included "Professional" clipper and scissor set, to go with the video instruction.

go for something like "Cut your Families Hair Like a Pro!" - "Easy to Follow Video Instruction"

I would place the video INTO the page. Right next to it place the optin. Get instant access to our "Flattop Instructional Video" enter your name and e-mail below.

Or something like that....

Then below that list out the benefits of doing it your self, and list out some of the cuts they will have access to.

On your pricing... Are you saying I can access the information monthly for 17.95? or pay $159.95 for a year? I would try something like 17.95 for a months access and 59.97 for a full year. And then like I said I would add the "Professional Clipping tools", with life time access for $149.97.