If you have 20 web design leads daily, how many should convert?

webDexign · 30th Sep 2014, 08:36 PM

Lets say you have 20 people daily contacting you for website.

10 are informational website inquires
5 are maintenance/updates/redesign inquires
5 are web development services

and you have a good portfolio

and you mainly focus on premium wordpress theme websites, and SEO.

what should the conversion rate be in this case? obviously since their interested i want website conversion rate and how many web design sales convert to seo service sales.

also, how hard is it to get this amount? sorry a bit of a newbie here.

DrewIM · 1st Oct 2014, 11:47 AM

Since you are offering services to people, it will depend on your closing skills and how you are framing your offers. There is no hard and fast rule for how many people "should" convert.

Also remember, it doesn't matter how many leads you convert, but more the value of each lead. One lead may be worth all the others combined.

Quality over quantity.

savidge4 · 1st Oct 2014, 09:58 PM

Originally Posted by webDexign

Lets say you have 20 people daily contacting you for website.

10 are informational website inquires
5 are maintenance/updates/redesign inquires
5 are web development services

and you have a good portfolio

and you mainly focus on premium wordpress theme websites, and SEO.

what should the conversion rate be in this case? obviously since their interested i want website conversion rate and how many web design sales convert to seo service sales.

also, how hard is it to get this amount? sorry a bit of a newbie here.

The question is WHY are they contacting you... are they REFERALS, or are you advertising?

webDexign · 2nd Oct 2014, 02:12 PM

advertising.

Stop Byte · 14th Oct 2014, 03:33 PM

you need to really sell it to them, maybe your not being polite enough, maybe you tak to long to respond?

JakeM1 · 14th Oct 2014, 04:12 PM

Have you been giving these people quotes?

If so, it could also be the price point you're coming in at. Be careful tweaking it too much though if you're working alone.

I'm not sure how long a website takes you to produce, but you want to price it so as you've just got enough work.

If you go in too cheaply, you might end up with 20 orders a day and no time to actually do the work!

webDexign · 24th Nov 2014, 08:20 PM

heres an update.... at 5 decent leads daily right now.....

These guys all dont mind the price of $500...... my standard price for informational work....

They are out of my local area..... i dont think that should be a problem as we're still in the same country....

I have a great portfolio..... ive done some boss web apps but i dunno wut to say...... my price is good..... i have no idea what it is.....

aaron90247 · 11th Dec 2014, 05:44 PM

Always assume the sale. Send them over the necessary paperwork to take the next steps. Let them know your payment schedule and you will begin immediately. At this point you will either get hesitance and eventually a reason/excuse for not buying or they will say ok and buy.

Bannaz · 12th Dec 2014, 05:01 AM

Originally Posted by webDexign

heres an update.... at 5 decent leads daily right now.....

These guys all dont mind the price of $500...... my standard price for informational work....

They are out of my local area..... i dont think that should be a problem as we're still in the same country....

I have a great portfolio..... ive done some boss web apps but i dunno wut to say...... my price is good..... i have no idea what it is.....

Are you following up a few days later to a lead that has gone quiet? They will usually have contacted numerous designers and you may have been forgotten about. Remind them.

seohacker · 12th Dec 2014, 09:49 PM

I would say work backwards. Don't ask how many you should be closing but rather set a goal for yourself to close an x number of leads per day. I don't really know why you're asking what's a good conversion rate because obviously it would be 100%

Seeing as there's no industry standard, my best advice for you is to make your own path by planning ahead, creating a strategy and executing it.

Oh and if you need a CRM, I find https://www.streak.com/ to be an awesome free CRM tool for Gmail.

dburk · 13th Dec 2014, 07:41 AM

Hi webDexign,

You need to develop a Sales & Marketing system. Seems like you have only half of that system in place, the marketing. The goal of marketing is to generate leads, since you have generated some leads, you obviously have some sort of process in place to generate those leads. What about the other half of that system, the selling process?

From the little bit you posted I gather you have setup advertising campaigns that target an audience and sends them to a landing page where you have a form that generates leads. That is a marketing process, an excellent first step. Now those leads need to go into a selling process. Together these 2 processes make up your sales & marketing system.

By developing a selling process, with systematized standard procedures, you can have a somewhat predictable selling outcome from the lead generating process.

Start with a CRM, a tool for managing, nurturing, and tracking leads. Try to setup your marketing process to deliver your leads automatically into your CRM software. Then create and refine your selling process within that tool. By establishing a standard method for working your sales leads you can get to relatively consistent closing ratio, which will allow you to optimize the marketing process for maximum profit.

30th Sep 2014, 08:36 PM	#1
webDexign Warrior Member Join Date: 2014 Location: Edmonton Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts	If you have 20 web design leads daily, how many should convert? Share on: Lets say you have 20 people daily contacting you for website. 10 are informational website inquires 5 are maintenance/updates/redesign inquires 5 are web development services and you have a good portfolio and you mainly focus on premium wordpress theme websites, and SEO. what should the conversion rate be in this case? obviously since their interested i want website conversion rate and how many web design sales convert to seo service sales. also, how hard is it to get this amount? sorry a bit of a newbie here.

1st Oct 2014, 11:47 AM	#2
DrewIM Conversion Designer Join Date: 2014 Posts: 45 Thanks: 0 Thanked 15 Times in 11 Posts	Re: If you have 20 web design leads daily, how many should convert? Share on: Since you are offering services to people, it will depend on your closing skills and how you are framing your offers. There is no hard and fast rule for how many people "should" convert. Also remember, it doesn't matter how many leads you convert, but more the value of each lead. One lead may be worth all the others combined. Quality over quantity.

2nd Oct 2014, 02:12 PM	#4
webDexign Warrior Member Join Date: 2014 Location: Edmonton Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts	Re: If you have 20 web design leads daily, how many should convert? Share on: advertising.

14th Oct 2014, 03:33 PM	#5
Stop Byte Active Warrior Join Date: 2014 Posts: 38 Thanks: 6 Thanked 4 Times in 4 Posts	Re: If you have 20 web design leads daily, how many should convert? Share on: you need to really sell it to them, maybe your not being polite enough, maybe you tak to long to respond?
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14th Oct 2014, 04:12 PM	#6
JakeM1 Active Warrior Join Date: 2014 Posts: 85 Thanks: 12 Thanked 14 Times in 14 Posts	Re: If you have 20 web design leads daily, how many should convert? Share on: Have you been giving these people quotes? If so, it could also be the price point you're coming in at. Be careful tweaking it too much though if you're working alone. I'm not sure how long a website takes you to produce, but you want to price it so as you've just got enough work. If you go in too cheaply, you might end up with 20 orders a day and no time to actually do the work!

24th Nov 2014, 08:20 PM	#7
webDexign Warrior Member Join Date: 2014 Location: Edmonton Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts	Re: If you have 20 web design leads daily, how many should convert? Share on: heres an update.... at 5 decent leads daily right now..... These guys all dont mind the price of $500...... my standard price for informational work.... They are out of my local area..... i dont think that should be a problem as we're still in the same country.... I have a great portfolio..... ive done some boss web apps but i dunno wut to say...... my price is good..... i have no idea what it is.....

11th Dec 2014, 05:44 PM	#8
aaron90247 Warrior Member Join Date: 2014 Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts	Re: If you have 20 web design leads daily, how many should convert? Share on: Always assume the sale. Send them over the necessary paperwork to take the next steps. Let them know your payment schedule and you will begin immediately. At this point you will either get hesitance and eventually a reason/excuse for not buying or they will say ok and buy.

12th Dec 2014, 09:49 PM	#10
seohacker Active Warrior Join Date: 2010 Location: PH Posts: 61 Thanks: 0 Thanked 13 Times in 12 Posts	Re: If you have 20 web design leads daily, how many should convert? Share on: I would say work backwards. Don't ask how many you should be closing but rather set a goal for yourself to close an x number of leads per day. I don't really know why you're asking what's a good conversion rate because obviously it would be 100% Seeing as there's no industry standard, my best advice for you is to make your own path by planning ahead, creating a strategy and executing it. Oh and if you need a CRM, I find https://www.streak.com/ to be an awesome free CRM tool for Gmail.
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13th Dec 2014, 07:41 AM	#11
dburk VIP Warrior Join Date: 2005 Location: Tampa, Florida Posts: 6,367 Thanks: 333 Thanked 1,621 Times in 1,287 Posts	Re: If you have 20 web design leads daily, how many should convert? Share on: Hi webDexign, You need to develop a Sales & Marketing system. Seems like you have only half of that system in place, the marketing. The goal of marketing is to generate leads, since you have generated some leads, you obviously have some sort of process in place to generate those leads. What about the other half of that system, the selling process? From the little bit you posted I gather you have setup advertising campaigns that target an audience and sends them to a landing page where you have a form that generates leads. That is a marketing process, an excellent first step. Now those leads need to go into a selling process. Together these 2 processes make up your sales & marketing system. By developing a selling process, with systematized standard procedures, you can have a somewhat predictable selling outcome from the lead generating process. Start with a CRM, a tool for managing, nurturing, and tracking leads. Try to setup your marketing process to deliver your leads automatically into your CRM software. Then create and refine your selling process within that tool. By establishing a standard method for working your sales leads you can get to relatively consistent closing ratio, which will allow you to optimize the marketing process for maximum profit.
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