SQUEEZE PAGE Converting AT 10%!! - Tips Please?

[RGallowitz]

Hey boys and girls

I need some help.

My sales page copy has been written by a copywriter and most of my other site elements have been done with the customer and conversion in mind.

However...the most important part is now lacking performance - the darn squeeze page!

I must say, I'm not the worst at writing headlines or converting traffic into money, but for some reason I cannot figure out the problem with THIS squeeze page.

I don't know if it's my traffic sources or not: PPC and Twitter

But for some reason I'm getting a 10% optin rate which is EXTREMELY poor for a squeeze page. I have never had this rate ever! I'm just wondering if it's the niche???
This is a brand new product and I drove 250 uniques (give or take a couple) yesterday and got only 25 signups.


Kind regards,
Reinhardt

EDIT:
Squeeze page removed - main sales page moved to front.
Squeeze page moved to new domain for separate tracking.

The main reason why I kept the header on the squeeze page was because the system i'm running on is the butterfly marketing system. It requires a "shell". I now moved the squeeze page to another domain so I can do any edits I wish.

[MikeHumphreys]

Okay, here's the quick fixes I'll suggest. I'm sure other people have some suggestions for you as I'm pressed for time and I don't want to monopolize your thread.

1. 1-2 fonts for your headline tops. Right now you have 3 which makes it much harder to read.

2. Shrink your headline font size down a bit so you can see part or all of the video and opt-in forms without having to scroll. 60 pixels is WAAAY too big for the font size.

Hope that helps,

Mike

[RGallowitz]

cool thanks. I think my monitor is just too big and the resolution too high!

EDIT:
I implemented the changes. More tips are welcome please! ;-)

[RGallowitz]

I actually recalculated now. The conversion is 7%. That is insanely crap for any optin page. Funny thing is, I cannot really see why it doesn't convert. My traffic is mostly from PPC and Twitter and quite targeted.

Maybe the squeeze page is good enough but my traffic should be tested from more sources?

[julesbrad]

have you tested just having people enter their email address rather than email and name ?

[RGallowitz]

I see what you guys mean. But simply asking JUST for an email address won't bump up the conversion to 30-40% right.

The site is hosted on a butterfly marketing site system which requires the name to be asked.

I'll try to "cut the fat" a bit though.

Thanks for the info so far ;-)

EDIT:
I actually got only the email now in there. HOPEFULLY BFM will parse the info to Getresponse correctly. This whole new Getresponse migration is such a headache.

[Mr. Subtle]

Originally Posted by RGallowitz

I must say, I'm not the worst at writing headlines or converting traffic into money, but for some reason I cannot figure out the problem with THIS squeeze page.

I don't know if it's my traffic sources or not: PPC and Twitter

I'm just wondering if it's the niche???

BINGO. I've read your headline and said to myself... "who cares."

[RGallowitz]

Originally Posted by Mr. Subtle

BINGO. I've read your headline and said to myself... "who cares."

I would only take that opinion seriously when more people have think the same because you might not be interested in Twitter information.

I'm playing around with some new headlines now as I post this.

Suggestions for headlines?

[CDarklock]

Repeat after me:

FORM ABOVE THE FOLD.

Your visitor should NOT have to scroll AT ALL to see the form where he puts his email. Not so much as a single pixel.

[Bruce Wedding]

Well, my problem with it is, I thought the video on your squeeze was going to reveal all the stuff to me. When it didn't, I was like, "WTF is this video here for? It didn't tell me squat."

And your domain name made me look twice. I thought it was some kind of fetish porn at first.

Your tagline doesn't make any sense, "... social media real estate you'll ever summon!" What does that mean?

Your header wastes valuable real estate. Lose it and just go with a headline.

Finally, your headline is way too hyped, way too long, doesn't stick to ONE benefit and isn't specific enough.

[Kevin Lam]

I'd definitely take some distraction away from the header. Remove the sentence "The easiest social media... Summon!" You want them to focus on your headline, not your graphics. That's the one thing a lot of people fail on these days.

Okay, I feel a little dumb for sitting there from second 43 to second 59 just to see that there really is nothing there. I was expecting something funny like "go on, what are you waiting for... seriously, enter your name and stop staring at me". Remove the dead space, will you? If that's all you're going to say, get to the point. You're wasting everyone's time, that's why they don't care to find out more.

A simple headline like the following will do better:

FREE Video Reveals Secret Twitter Tips To
Get Past The 2,000 Followership Limit

or even:

FREE Video Reveals Secret Twitter Tips For
Building The Ultimate Followership Strategy

and remove everything else, including "..you HAVE to check this out...it's that good."

It's not the best, but it will do better because for a landing page, you want it to be simple and to the point. You entice them, not try to portray every benefit possible.

[Mr. Subtle]

Originally Posted by RGallowitz

I would only take that opinion seriously when more people have think the same because you might not be interested in Twitter information.

That's fine. But I think you're trying to solve a problem where there isn't one. Did you know the average Twitter user has 126 followers. So, the 2,000 limit is not a problem for the vast majority of them.





Interesting social media and purchase decision factoid from a couple weeks ago:



Harvard Business School study: Twitter's usage patterns are also very different from a typical on-line social network. A typical Twitter user contributes very rarely. Among Twitter users, the median number of lifetime tweets per user is one. This translates into over half of Twitter users tweeting less than once every 74 days.

[retz]

There is no sense of urgency, there is no compelling reason for me to want 2,000 twitter followers, you do not explain the benefits of this. In a good squeeze page, the writer reminds us of what we would not have if we didn't take action right now. There is a sense of urgency, there is this last-ditch effort to get me to take action.

In this page, nada.

[Paul Hancox]

Reinhardt

I think "Mr Subtle" might have a point, but not in the way that you're thinking.

What I mean is... think CONCEPT, first.

Imagine the reader is asking you, "Why should I care?"

You haven't really answered that, in your copy.

I suspect much of your audience (the 90% who aren't signing up) are in one of the following categories...

(a) they are nowhere near the 2,000 "limit", so don't care about it... YET.

(b) they are already past the 2,000 limit, so are disqualified.

Your copy is, in a sense, targeting people who are "getting close" to that 2,000 limit... which may only be a small portion (10%?) of your audience!

So what I'm suggesting is... expand the CONCEPT.

Explain WHY every Twitter user (even one with just 100 followers) should and MUST care. Why does it matter to that person? Explain this in your copy!

This is, I think, partly what Mr S was getting at when he said, "Who cares?"

You're right... some people do care. But clearly not enough of your audience, at the moment!... hence the 10%.

It's your job to MAKE THEM CARE. Answer the question many visitors will have in their mind... "Why should I care?"

Here's a few suggestions, although I'll leave it up to you to put into words...

- Explain WHY the 2,000 barrier will hit them hard, and unexpectedly.. and why that matters to them right now (even if they've got 100 followers at the moment).

- Explain WHY they NEED TO KNOW what to do about it, right now, well in advance.

- Explain the benefits of doing so... in ways they can relate.

Also, you should really be split testing, rather than just changing things randomly. Personally, at this stage, I'd suggest doing *radical* testing... ie. test one squeeze page with another... rather than just headline changes. (The graphics are fine, I mean test the whole *content* all at once).

For the second version, I'd suggest focusing on answering WHY they should care, and WHY they need to know this stuff in advance.

In other words, to me it's not merely about changing a headline, but about changing the whole CONCEPT of the squeeze page... WHY they should care, and WHY they "need to know" it.

And yes, you can split test even with just 10 visitors a day... here's a free report, so there's no excuse

[Loren Woirhaye]

You make assumptions about your visitors which may
well be inaccurate.

>You assume (I gather) they want to make money on
Twitter - so you apply your own money-making agenda
and assume it will be theirs.

>You don't tell what the benefit of having over 2000
followers IS or why having 2000 people following you
is good even if you don't want to promote FatLossDUJour
and rake in ClickBank commissions.

>you use a DVD pic that looks like a CD. A DVD comes in
a tall case. Probably a little TV is a better "icon" for a video,
but with a DVD it should include the case. Juts my opinion.
The DVD is also TOO SMALL - and because it's too small
it looks like a frisbee floating in space.

>In the end you language "banned, followers" your target
appeal is strictly to the people greedy to monetize Twitter -
an already (as far as I can tell) burdened market.

MY diagnosis: positioning here is a problem.

[RGallowitz]

Thanks for the input.

The problem here is POSITION as stated in several of your posts.

I must tell you it was quite difficult coming up with a pitch for the squeeze page, when the main official pitch is on the Sales page covers most of it (after the opt in).

Any copywriters wish to take my cash??? ;-)

Thank you for your inputs. I will try to figure this out and if I'm stuck I'll contact a copywriter.

Please drop me some PM's with your customized prices for the following:

- Copy for Squeeze page and Funneling ideas
- Any additional input you think is vital

Please note this is not a $197 product. It's a $27-$37 product. Keep in mind the ROI with regards to your copy prices. Not that I'm complaining. If the optin converts over 40% I'm GAME!!!

Reinhardt

[Nick Brighton]

Hi Reinhardt,

I may be parroting some previous advice, but I'm not looking (because I want to give my own first impression).

Here's my take:

1. There's absolutely NO benefits mentioned or even implied
2. The bullets are very weak and sparse
3. The page has too much height/weight space

P.S - I actually wrote the sales copy for your main product Twitter Tycoon (through Sam Kern's service).

PM me if you like as I can probably help out in more depth here (considering I am already in the loop with your product/market).

Plus, would be nice to catch up with you re: the sales copy and progress of your project?

Cheers,

Nick

[Nick Brighton]

Originally Posted by Paul Hancox

I suspect much of your audience (the 90% who aren't signing up) are in one of the following categories...

(a) they are nowhere near the 2,000 "limit", so don't care about it... YET.

(b) they are already past the 2,000 limit, so are disqualified.

Your copy is, in a sense, targeting people who are "getting close" to that 2,000 limit... which may only be a small portion (10%?) of your audience!

So what I'm suggesting is... expand the CONCEPT.

Explain WHY every Twitter user (even one with just 100 followers) should and MUST care. Why does it matter to that person? Explain this in your copy!

This is, I think, partly what Mr S was getting at when he said, "Who cares?"

You're right... some people do care. But clearly not enough of your audience, at the moment!... hence the 10%.

Paul is spot on I think here. This is what I see when I read your headline too - the specific 2000 figure suggests/assumes that I'm stuck just below that figure.

It's very likely as Paul pointed out, that most of your prospects are not going to be in that tight position "just falling short" of 2000 followers. Therefore, they will either think "oh, this isn't meant for me" or they will think "I already know this...", or "I don't need this yet" etc etc.

Also, try to think benefits of free traffic instead of the mechanics of Twitter - so that you can hit the benefit nail square on its' head.

[KrisMainieri]

Your sales page looks cheesy and screams "PITCH"!

I personally would not opt in.

Take the cheesy graphics off and stick to one color headline.

Here's a squeeze page to mirror: Dating Tips - Secrets To Attracting and Meeting Women

Stop implementing peoples advice without split testing.

Start testing and tracking.

I've never had a squeeze page convert less that 35% and I can tell you right now that most of the advice given here is pointless.

Keep it simple, have a strong headline and call to action.

[JoelMatthews]

KrisMainieri shows a very good example, although your page won't load, the name of your domain kind of turned me away, it sounded racist to me.
twitty'coon'

[RGallowitz]

I'm confused. I thought I mentioned it. I split tested headlines, videos, even graphics.
And kris...EVERYONE who knows about optins etc knows about the double your dating page.

I highly doubt the graphics (which have been done by a professional graphics designer) is the problem with the optin rate.

However, I have taken everything into consideration and I am working with a copywriter now who will revamp everything over the weekend. The squeeze page will be hosted on a different domain.

The main problem here is the target market which is too small.

Regards,
Reinhardt

P.S - I'm curious about the 2 opinions on this thread about "tycoon" being a racist term???
I'm not from the U.S and tycoon, according to the dictionary, is somebody who is successful, a big player...you know the mac daddy LOL.

Originally Posted by KrisMainieri

Your sales page looks cheesy and screams "PITCH"!

I personally would not opt in.

Take the cheesy graphics off and stick to one color headline.

Here's a squeeze page to mirror: Dating Tips - Secrets To Attracting and Meeting Women

Stop implementing peoples advice without split testing.

Start testing and tracking.

I've never had a squeeze page convert less that 35% and I can tell you right now that most of the advice given here is pointless.

Keep it simple, have a strong headline and call to action.

[RGallowitz]

Originally Posted by Nick Brighton

Hi Reinhardt,

I may be parroting some previous advice, but I'm not looking (because I want to give my own first impression).

Here's my take:

1. There's absolutely NO benefits mentioned or even implied
2. The bullets are very weak and sparse
3. The page has too much height/weight space

P.S - I actually wrote the sales copy for your main product Twitter Tycoon (through Sam Kern's service).

PM me if you like as I can probably help out in more depth here (considering I am already in the loop with your product/market).

Plus, would be nice to catch up with you re: the sales copy and progress of your project?

Cheers,

Nick

Hi Nick

The thing is...everything was written with a goal in mind and looks good enough.
However...the optin page is destroying any testing because of the extremely poor optin rate.

The funny thing here is that this is truly the first optin page that is performing below 40% optin rate for me. So something clearly is off that I simply don't "get".

I'm working with someone on solving that problem now. I'll give you a buzz when I need some assistance.

Reinhardt

[KrisMainieri]

Originally Posted by RGallowitz

I'm confused. I thought I mentioned it. I split tested headlines, videos, even graphics.
And kris...EVERYONE who knows about optins etc knows about the double your dating page.

I highly doubt the graphics (which have been done by a professional graphics designer) is the problem with the optin rate.

However, I have taken everything into consideration and I am working with a copywriter now who will revamp everything over the weekend. The squeeze page will be hosted on a different domain.

The main problem here is the target market which is too small.

Regards,
Reinhardt

P.S - I'm curious about the 2 opinions on this thread about "tycoon" being a racist term???
I'm not from the U.S and tycoon, according to the dictionary, is somebody who is successful, a big player...you know the mac daddy LOL.

Obviously you dont fall in the category of "everyone who knows about optin pages", or we wouldnt be discussing this.

and stop "thinking that doesnt hurt conversions" your talking like someone that's never done this in their life.

Everyone knows the most shocking split tests are done with subject you "think" wouldnt hurt conversions.

I've never had a squeeze page do less than 35% and then your telling me that "everyone knows about double your dating sp?"

Why dont you model then?

There's a reason eban pagan does over 12million with his sites and squeeze pages THEY WORK.

Just because your cheesy graphics where done "professionally" doesn't mean crap. The can still kill conversion, and obviously they are.

There is something called split testing... listen up a bit and start testing it yourself.

Take it from me, someone who has been doing this since they were 13 and make a killing with this, your squeeze page blows.

If you think im being harsh, thats fine.

Im being honest... and you stubborn... but then again its not really my problem.

If you "The super affiliate" know what to do already why aren't you doing it?

Looking to motivate you not debate with you.

KM

[Eric Graham]

Hey guys,

A couple days ago I did a quick (15 min) video critique of another warriors optin page. You can watch it here:

Optin Page Test Recomendations

While not 100% of the recommendations are applicable to the optin page in this thread, some of the same mistakes are being made, so it may pay you to watch it.

Also, in that thread I posted a link to a free 2 part, 2 hour long walk through of one of my webinar optin pages that got a 75%+ conversion rate.

Squeeze Page Conversion Secrets by Eric Graham, The Conversion Doctor

Hope this helps. But as has already been mentioned the key is TESTING (and also KNOWING your target market and their wants, needs, desires, fears, in depth.)

Happy Viewing (and then TESTING!)

Eric

PS - No optin is required to view either video. Just me freely sharing my server bandwidth and expertise (based not on THEORY or regurgitated info, but on the results of over 7,000 tests.)

[David Adderley]

Place your video to the left ofthe lead page then your graphic should be placed on the right i suggest rite in the middle your graphic and video you place an arrow pointing towards your video.
then place your opt in box rite below your graphic then put your description, offer, or benfit at the bottom left underneath your video

[Kevin Lam]

That sounds like a splendid idea. Let's put the benefits at the bottom left underneath the video. That should solve the problem. I think I'll try that on my squeeze page too.

[Alexa Smith]

Originally Posted by RGallowitz

P.S - I'm curious about the 2 opinions on this thread about "tycoon" being a racist term???

Nobody said "tycoon" is a racist term. There's a difference between "twit-tycoon" and "twitty-coon" and I think you may possibly have a real problem there.

[shooting_star]

i would remove the P"residents use it" from your headline. When i read that it just wasn't believable.

[RGallowitz]

Originally Posted by KrisMainieri

Obviously you dont fall in the category of "everyone who knows about optin pages", or we wouldnt be discussing this.

and stop "thinking that doesnt hurt conversions" your talking like someone that's never done this in their life.

Everyone knows the most shocking split tests are done with subject you "think" wouldnt hurt conversions.

I've never had a squeeze page do less than 35% and then your telling me that "everyone knows about double your dating sp?"

Why dont you model then?

There's a reason eban pagan does over 12million with his sites and squeeze pages THEY WORK.

Just because your cheesy graphics where done "professionally" doesn't mean crap. The can still kill conversion, and obviously they are.

There is something called split testing... listen up a bit and start testing it yourself.

Take it from me, someone who has been doing this since they were 13 and make a killing with this, your squeeze page blows.

If you think im being harsh, thats fine.

Im being honest... and you stubborn... but then again its not really my problem.

If you "The super affiliate" know what to do already why aren't you doing it?

Looking to motivate you not debate with you.

KM

Kris, you are taking things a bit too far here. As I said...I'm taking ALL advice into consideration and implementing all changes needed.

Thank you for your advice. It's appreciated.

Reinhardt

[Kevin Lam]

Sounds more like antagonizing, insulting and being spiteful than motivating. Maybe it's just my understanding of English though. It's a second language for me after all. At least he means well though.

[Bart Loos]

Originally Posted by shooting_star

i would remove the P"residents use it" from your headline. When i read that it just wasn't believable.

Exactly my feeling as well

Have fun

Bart