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| | #1 |
| Senior Warrior Member Join Date: Aug 2008
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| Researchers have tested and concluded their is a single most persuasive word when communicating with others and when selling to others. This single word can cause someone to change there mind in an instant, because you'll have a valid reason for your argument. Using words like "Amazing", "Awesome", "Incredible", etc, make your persuasive argument look like a tired, hyped up, childish, sales letter, that can have your letter skipped over in a heart beat- and many amateur writers do this because they really don't know what they're doing. Contrary to popular belief, many people agree, "You" or "Free" is the single most persuasive word that a writer or communicator can use at their disposal, and that could not be further from the truth. Who knows the single most persuasive word? I'll give you a hint- its within this content right here... Now, who wants to be the first one to get this right? |
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| | #2 |
| Joshua D. Morris Join Date: Sep 2008 Location: Gulf Coast of Florida
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is it: Because?
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| | #4 |
| Biznets Join Date: Aug 2008
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is it: valid?
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| | #5 |
| Senior Warrior Member Join Date: Aug 2008
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| Last edited by MaskedMarketer; 09-08-2008 at 11:16 AM. | |
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| | #6 |
| The Reality Check War Room Member Join Date: Apr 2006 Location: Cancun, Quintana Roo, MX
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Because is a great word. Bencivenga called it the most powerful 7 letter word there is. It is the key to 'reason why' copy and you will find it in every piece I write. But... Its not the most persuasive word. Direct mailers have known for years that the one word that demands attention is your own name. |
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Cancun Beach Bum
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| | #7 |
| Spartan Warrior War Room Member Join Date: Jul 2008 Location: PH
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Any example of a stunning "because" line? |
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| | #8 |
| Banned Join Date: Sep 2008
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| Because, I said so! |
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| | #9 |
| Marketing Strategist War Room Member Join Date: Jun 2005 Location: Rochester, NY, USA.
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The experiments the social-scientists have done dealing with that word are crazy... Very powerful for any communication. Dave |
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| | #10 | |
| Senior Warrior Member Join Date: Aug 2008
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| Quote:
True your own name does demand the most attention, as many direct marketers know, but as far as persuading someone to buy something or to agree with you "because" is #1 as concluded by researchers and studies. Just because you say my name doesn't mean I'll buy something, although you will get my attention. | |
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| | #11 |
| HyperActive Warrior Join Date: Nov 2007 Location: Out Behind The Barn
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I think the old truth that people buy on emotion and justify with logic is applicable here. "Because" is the justification. |
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| | #12 |
| Trust Establisher War Room Member Join Date: Aug 2007 Location: Long Island, NY.
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"Because" is written about in Influence by Cialdini. When used as part of the reasoning to get someone to do something the rates to make that action happen soared. |
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| | #13 |
| Senior Warrior Member Join Date: Aug 2008
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| | #14 |
| Warrior Member War Room Member Join Date: Jun 2008 Location: A picturesque town in Indiana
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I have and that research has proven time and time again that if you are making a request and want immediate action the word to use is because |
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| | #15 |
| The Midnight Marketer Join Date: Aug 2004 Location: Wenatchee, WA , USA.
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The Cialdini book, "Influence", made me mad. Not because it wasn't good, but because it was. I came to realize how many times in my life I had been manipulated. == Ross == |
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Ross Lambert, author of Sales Copy Confidential: (Check out the WSO!), and publisher of The Midnight Marketer News | |
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| | #16 |
| Senior Warrior Member Join Date: Aug 2008
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| Thats why its good to read about these persuasion techniques. Not only can you use them, but also protect yourself from these "manipulations".
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| effortlessly, immediately, influence, persuasive, single, word |
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