How much does it cost to get a top copywriter to seriously critique a sales page?

by Ashley Gable

Posted: 16 years ago 15 replies

COPY WRITING

Hey I see a lot of people on here asking for their sales page to be critiqued.

But how much do top copywriters, not the absolute best, but those of you who are better than the rest

charge to seriously critique a sales page?

And I am not talking about the kind of critique that you do so I can turn around and make a better profit, but a critique in which I am sort of a student, and you the teacher telling me what I am doing wrong, what I need to work on, and what you think I should do overall to help my copy writing.

Is it by page? By word count? Or by niche?

I am not looking to have this done just yet, but am curious as I have been working on my writing and feel I am getting better, but as we all know one of the best ways to learn is to be guided in the right direction.

Again, I am not asking for proposals, this is not a job offer, just a general ballpark figure to have a sales page seriously, with intention of making the writer a better writer cost.

Thanks!
Ashley

#copywriter #cost #critique #page #sales #top

Kyle Tully 16 years ago

$500+

And worth every penny.
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- Ashley Gable 16 years ago
  
  Awesome, I could afford that. Considering what we can spend on courses and such, this would be much more beneficial and produce results.
  
  When you did it, did he/she just tell you what you did wrong or did he give you constructive criticism?
  
  As that is what I am looking to do, learn. I dont want it to just be "fixed".
  
  Thanks for the reply, I am off on vacation! gonna be gone for a week, clear my mind of all the im stuff in there!
  
  Thanks again
  
  Originally Posted by Kyle Tully
  
  $500+
  
  And worth every penny.
  
  Thanks
  
  2 replies
  
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  David Raybould 16 years ago
  
  Originally Posted by AshleyAA
  
  When you did it, did he/she just tell you what you did wrong or did he give you constructive criticism?
  
  Ashley-
  
  I'm pretty sure Kyle is the critiquer,
  and not the critiqued.
  
  I'd bet it's been some time since
  Kyle paid someone to check out one
  of his letters, if ever lol.
  
  It sounds like what you're looking
  for is a mentor, more than someone
  to just critique one of your letters.
  
  Good luck with it.
  
  -David Raybould
  
  Thanks
  
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  Kyle Tully 16 years ago
  
  Originally Posted by AshleyAA
  
  Awesome, I could afford that. Considering what we can spend on courses and such, this would be much more beneficial and produce results.
  
  One of the most intelligent things I've heard all week. Finally someone get's it!
  
  Originally Posted by AshleyAA
  
  When you did it, did he/she just tell you what you did wrong or did he give you constructive criticism?
  
  What's the difference?
  
  If you pay for a critique, it's generally a once-off thing. You submit your letter, the copywriter goes over it with a fine-tooth comb and tells you what's wrong and how to fix it. Then it's up to you to go and implement.
  
  If you want ongoing support -- as in you submit it, he critiques it, you submit it again, he critiques it again etc, then you'll either need to pay for multiple critiques or look for a mentor.
  
  I'd start off with a critique. See how much it helps. You might be so happy with the results you don't need to go any further. Or you might still need a helping hand and you can decide what path to take.
  
  Cheers
  Kyle
  
  p.s. David's right, I've usually been the one critiquing Don't really offer them anymore though, look up Kevin Rogers... he's a member here and has a paid critiquing service that I'd happily pay for myself.
  
  Thanks
  
  1 reply
  
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  MikeHumphreys 16 years ago
  
  Paying a copywriter with a good track record to do a sales letter critique is a smart strategy, especially if you haven't ever worked with them before.
  
  You will get a lot of great suggestions on how to improve your copy and boost your conversion rates which in turn will improve your sales. Improve your sales and then you gain the ability to hire them -- if you wish -- to write or rewrite your copy on other projects of yours.
  
  It's a simple yet proven way to bootstrap your online business and fuel it's ongoing growth.
  
  Thanks
  
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colmodwyer 16 years ago

You might want to check out...

Copywriting And Copy Critiques By A Top Copywriter

Although you won't get your copy critiqued, I think there's a good 15 or so videos on the membership site of other websites being critiqued. Plus a ton more goodies too.

I'd argue that might hold more value than one critique of your own work.

Or, as David suggest look for mentoring... Just so you get something ongoing.

Colm
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www.FreeSwipeFile.com -- Free Archive of Sales Letters for Copywriters and Marketers...
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Bigsofty

16 years ago

I only charge $90

How so affordable?

Firstly it's a one-time thing, not a mentorship. Secondly I don't write anything except the critique. Thirdly, I often get hired at full price (minus the $90) as the result.

Nobody's salesletter is 100% perfect; the difference is knowing what can be sacrificed and where.

I warn you now though, some of the most important parts of your copy are not visible on the page. Did you research your market? Do you have a decent product in the first place? That kind of stuff.

If you're sure your product/service should be selling then it's easy for me, it's very affordable for you.

Give it a try now, before you lose any more sales...

B.

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Ashley Gable

16 years ago

Originally Posted by David Raybould

Ashley-

I'm pretty sure Kyle is the critiquer,
and not the critiqued.

I'd bet it's been some time since
Kyle paid someone to check out one
of his letters, if ever lol.

-David Raybould

Oops! Sorry I am new in the copywriting forum, just getting around to finding out who are the better ones so to speak!

Originally Posted by Kyle Tully

One of the most intelligent things I've heard all week. Finally someone get's it!

Thanks!

Originally Posted by Kyle Tully

What's the difference?

If you pay for a critique, it's generally a once-off thing. You submit your letter, the copywriter goes over it with a fine-tooth comb and tells you what's wrong and how to fix it. Then it's up to you to go and implement.

If you want ongoing support -- as in you submit it, he critiques it, you submit it again, he critiques it again etc, then you'll either need to pay for multiple critiques or look for a mentor.

Cheers
Kyle

yes I see your point, I guess ongoing support is just a series of critiques!

I am working on a letter right now just for practice really, I am testing and trying to make it better everyday. I will want to get it to where I think i have got it good, then get it critiqued. I would like to get it as best I can, so I learn as much on my own.

I am also just looking at other peoples sites doing little critiques of my own lol to see what I would do to make them better, but it seems to help because I can go back and apply it to my letter!

I got a few pm's from people offering their service so I will keep their emails and talk to them when I get the letter to a point that it is good enough to ask for help.

Thanks again for the help, I am having a lot of fun with this part of IM, it something you can sink your teeth into.

Thanks!
Ashley

Thanks

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power88

13 years ago

Originally Posted by Ashley Gable

Hey I see a lot of people on here asking for their sales page to be critiqued.

But how much do top copywriters, not the absolute best, but those of you who are better than the rest

Actually, most decent copywriters charge $1,000 in advance for a critique. There are, of course, those who change more and many who charge less. But to get a really experienced copywriter to critique your page, regardless of the purpose, you'll pay at least $1,000.

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Cool Hand Luke

13 years ago

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power88

13 years ago

Actually, a copywriter is not a vendor. A copywriter is a professional. There's a big difference. A vendor sells hot dogs and stuff. A copywriter creates sales. The trouble is, there are way too many newbies running around saying they are copywriters and cheapening our business.

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Tinkerbell

13 years ago

Originally Posted by power88

I wasn't going to reply to this, but while clicking away, I was thinking, "You know, newbies running around saying they are copywriters can't cheapen business for a top copywriter. It would pretty much be impossible because TOP copywriters know their worth and they have results to prove it."

"Top copywriters' clients recognize worth in those results. So they hire at whatever rate the top copywriter requests BECAUSE they realize it will be more than worth the fees many times over."

Newbies don't cheapen your business. Only you can do that.

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Cool Hand Luke 13 years ago

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- Tom E 13 years ago
  
  Before you hire anyone, do this: Visit the Warrior Special Offers Section of this Forum. Click onto threads that have tons of views/comments and that go pages and pages deep. Those are the ones whose copy works, as evidenced by how frequently visited/commented they are.
  
  Read the copy in each one, and grab the parts you find most impactful. Compile & save them all in one document. Now rewrite/rework those paragraphs (don't steal) into your own sales letter.
  
  Read "One Sentence Persuasion" by Blair Warren (it's a very short, but essential book on sales copy), and then read it again. It's pure copywriting gold. And you can find free downloads of it on Google.
  
  When you're writing your copy, always think BENEFIT and relatability to your potential buyers. 90% of the sales letters I see here forget about that part, and that's why they're not selling.
  
  Also, determine who your buyers are before you even write one word. Is it newbies? Advanced marketers? Both? Determine that first, as it will set the tone for your whole letter.
  
  Do all this, write your copy, and now when you hire a copywriter to critique it, you will end up with an end result that converts a hundred times better than if you just shoot from the hip and cross your fingers that the copywriter will save the day for you.
  
  Combine all that with a great product and the money will come.
  
  Best of luck!
  
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  Enfusia 13 years ago
  
  This is really important in your development IMHO.
  
  1. Before you hire anyone have a 1/2 hour free interview with them and get to know the depth of how they come to understand who their perfect prospect is.
  
  Nearly everyone will give you some smooth sounding BS. But the great ones (supposing you can find one because we're always booked and NEVER have down time) will go deep into their psychological analysis of who that person really is. Once you REALLY know who it is you're having a conversation with and can elevate it to the level of them having an experience you're 75% (at least) there (notice I said conversation with and experience, they are crucial points). Yes, I know that some will attempt to debate what I've just said. But once they come to the understanding of it there is no further debate.
  
  It's the depth of understanding who you're conversing with just as the great actors can make you believe they are that character so you the writer make them believe you are their fellow.
  
  When your depth has reached their level and you are them in your mind, you're not just playing a part but truly feel as they do, then write. Your copy will take on the dimension reserved for those rare letters that seem hypnotic.
  
  2. Dump all your swipe files! Yes, I know I have heard statements from saying this before akin to wanting to burn the Warlock at the stake for such brazen heresy. But you will be 100 times the writer of your competitor for it.
  
  You see, if you build 80% of your letter from swipes as most do then you're not a copywriter at all are you. How can you claim that you are? You didn't write anything.
  
  I'm not being critical, but if you took most of the writers and gave them a fresh laptop, no internet access and no swipe files, gave them a book about the niche and said write letter selling XYZ to this niche they couldn't do it. Yes, they would produce a letter, but wait until you see the conversions.
  
  The two problems with swipe files are:
  1. You don't ever really get any better. You aren't writing diddly so you don't have to reach and stretch to get better and improve.
  
  2. Most who use swipe files have no data on what they swiped. They don't know if it converted at all. So, instead of doing work they do non work from people who likely swiped the copy they swiped from a guy who swiped the copy too.
  
  These are my opinions and I'm sticking to them.
  
  You want to really get good at copy, make a solemn promise to yourself. That every time you write copy you write the best copy you've ever written in your entire life.
  
  Oh, and how much should someone charge you? You should be able to get 4 2 hour sessions divided up over time to start, see your new work, make changes, see your NEW work, make changes ect.. for $200 and hour.
  
  That is in no way big money for a great copywriter but it at least lets them know you're paying attention.
  
  Patrick
  
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  Enfusia 13 years ago
  
  [QUOTE=Tom E;8108650]
  
  Read "One Sentence Persuasion" by Blair Warren (it's a very short, but essential book on sales copy), and then read it again. It's pure copywriting gold. And you can find free downloads of it on Google.
  
  [QUOTE]
  
  Mr. Warren, one of the few who REALLY gets it.
  
  "People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies" Blair Warren.
  
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  The Secret To Success In Any Business
  Yes, Any Business!
  
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  saturdaygig 13 years ago
  
  One thing you can do for free is to sign up to constant contant and submit a few articles there. They have editors who check everything and are pretty picky about what they allow on so that they're only selling decent quality content. Helped me some.
  
  Thanks
  
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