Attention Copywriters- What is your favorite headline of all time?

Alex Cohen · 09-23-2009, 09:44 PM

Here's a Halbert headline I like ...

High School Student Loses Almost
600 Pounds and Now Devotes His
Life to Helping Others Get Skinny!

It tells the story of a person who went from a tragic circumstance to one of triumph and purpose in life.

Arouses strong curiosity plus implies a benefit.

Alex

dave147 · 09-24-2009, 09:50 AM

anyone remember some of the "who else wants to...." headlines ?

erosking · 09-25-2009, 01:25 AM

Heres one that I have used don't remember where I saw it but it works most of the time:
Are you afraid to get rich? Well let me scare you to death

Andy Jenkins · 09-30-2009, 03:38 AM

"This headline space intentionally left blank"

The ORIGINAL StomperNet Launch, October 2006.

ewenmack · 10-10-2009, 03:24 AM

The Ironic Halbert Ad

"How A Bald Headed Barber Saved My Hair"

Gotta love how he pours on petrol to the curiosity flames.

All the best,

Ewen Vile

ewenmack · 10-10-2009, 05:04 AM

Couldn't get to sleep thinking about this.

Shows what a good question does to you!

Anyway came up with another 2 classic headlines which have the same pattern as the last one I posted.

When broken down it becomes easy to make one for yourself.

Let me show you...

First are the 2 Headlines...

1 Eugene Scwartz
"How A 79 Year Old Chinese Man Has Sexual Congress 5 Times A Day"

2 John Carlton
"How A One Legged Golfer Humiliates Pro Golfers"

The exact wording may be out slightly, as I'm going on memory on this.

Now for making your own head turning headline...

Start with "How A" then add a most unlikely character to the story.

An example would be "How A Broke Garbage Man"
"How A Skinny 4 Foot Nine Nerd"
"How A Homeless Mom Of 11"

That's the set up which Hollywood Blockbusters are made of ...Forest Gump, Pretty Woman, Erin Brockinvich.

Now time to add the amazing feat our audience quitely lusts after...

Using the previous starters,

"How A Broke Garbage Man beded 7 Beauty Paegent Winners"

"How A Skinny 4 Foot Nine Nerd Took Out A Purple Belt Brazilian Jiu Jitsu Master With This NEW Game Changing Method"

"How A Homeless Mom Of 11 Now Has Her Own Money To Feed The Starving Children Of Africa"

Once again...unlikely person/animal plus heroic feat.

Go through the headlines again and you can imagine the reader thinking ..."Geez that's what I want, how come that person got it, I'm better than him/her"

You're lighting a fire in the readers belly straight away...and getting the reader fired up to take action...action to pull out his/her credit card and, by golly, Molly IS going to have what the character in the story has.

See how it goes from disinterest to high attention in seconds this type of headline creates?

Let's see how many whacky headlines we can come up with, since I got the ball rolling with these 3.

All the best,

Ewen Vile

Josiah · 10-11-2009, 02:11 AM

Eugene Schwartz with his deathly curious...

"The sex food so potent, priests were forbidden to eat it"

Josiah

09-23-2009, 09:44 PM	#51
Alex Cohen Copywriting Coach War Room Member Join Date: Nov 2007 Location: Rural Pennsylvania Posts: 210 Thanks: 2 Thanked 38 Times in 23 Posts Social Networking Contact Info	Re: Attention Copywriters- What is your favorite headline of all time? Here's a Halbert headline I like ... High School Student Loses Almost 600 Pounds and Now Devotes His Life to Helping Others Get Skinny! It tells the story of a person who went from a tragic circumstance to one of triumph and purpose in life. Arouses strong curiosity plus implies a benefit. Alex
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09-24-2009, 09:50 AM	#52
dave147 Platinum Warrior Member War Room Member Join Date: Mar 2009 Location: AU Posts: 1,201 Thanks: 41 Thanked 105 Times in 94 Posts	Re: Attention Copywriters- What is your favorite headline of all time? anyone remember some of the "who else wants to...." headlines ?
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09-25-2009, 01:25 AM	#53
erosking New warrior Join Date: Sep 2009 Location: Oregon Posts: 6 Thanks: 0 Thanked 1 Time in 1 Post Social Networking	Re: Attention Copywriters- What is your favorite headline of all time? Heres one that I have used don't remember where I saw it but it works most of the time: Are you afraid to get rich? Well let me scare you to death
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09-30-2009, 03:38 AM	#54
Andy Jenkins Active Warrior War Room Member Join Date: Jan 2008 Location: , , . Posts: 70 Thanks: 21 Thanked 20 Times in 12 Posts	Re: Attention Copywriters- What is your favorite headline of all time? "This headline space intentionally left blank" The ORIGINAL StomperNet Launch, October 2006.
	www.AndyJenkinsBlog.com "Shakespeare didn't have a word-processor. When we got word-processors, we didn't get Shakespeare"

10-10-2009, 03:24 AM	#55
ewenmack Active Warrior War Room Member Join Date: Mar 2006 Location: ,Auckland ,New Zealand . Posts: 99 Thanks: 21 Thanked 7 Times in 7 Posts	Re: Attention Copywriters- What is your favorite headline of all time? The Ironic Halbert Ad "How A Bald Headed Barber Saved My Hair" Gotta love how he pours on petrol to the curiosity flames. All the best, Ewen Vile

10-10-2009, 05:04 AM	#56
ewenmack Active Warrior War Room Member Join Date: Mar 2006 Location: ,Auckland ,New Zealand . Posts: 99 Thanks: 21 Thanked 7 Times in 7 Posts	Re: Attention Copywriters- What is your favorite headline of all time? Couldn't get to sleep thinking about this. Shows what a good question does to you! Anyway came up with another 2 classic headlines which have the same pattern as the last one I posted. When broken down it becomes easy to make one for yourself. Let me show you... First are the 2 Headlines... 1 Eugene Scwartz "How A 79 Year Old Chinese Man Has Sexual Congress 5 Times A Day" 2 John Carlton "How A One Legged Golfer Humiliates Pro Golfers" The exact wording may be out slightly, as I'm going on memory on this. Now for making your own head turning headline... Start with "How A" then add a most unlikely character to the story. An example would be "How A Broke Garbage Man" "How A Skinny 4 Foot Nine Nerd" "How A Homeless Mom Of 11" That's the set up which Hollywood Blockbusters are made of ...Forest Gump, Pretty Woman, Erin Brockinvich. Now time to add the amazing feat our audience quitely lusts after... Using the previous starters, "How A Broke Garbage Man beded 7 Beauty Paegent Winners" "How A Skinny 4 Foot Nine Nerd Took Out A Purple Belt Brazilian Jiu Jitsu Master With This NEW Game Changing Method" "How A Homeless Mom Of 11 Now Has Her Own Money To Feed The Starving Children Of Africa" Once again...unlikely person/animal plus heroic feat. Go through the headlines again and you can imagine the reader thinking ..."Geez that's what I want, how come that person got it, I'm better than him/her" You're lighting a fire in the readers belly straight away...and getting the reader fired up to take action...action to pull out his/her credit card and, by golly, Molly IS going to have what the character in the story has. See how it goes from disinterest to high attention in seconds this type of headline creates? Let's see how many whacky headlines we can come up with, since I got the ball rolling with these 3. All the best, Ewen Vile

10-11-2009, 02:11 AM	#57
Josiah Marketing Pro War Room Member Join Date: Aug 2006 Location: Australia Posts: 815 Thanks: 7 Thanked 10 Times in 4 Posts Contact Info	Re: Attention Copywriters- What is your favorite headline of all time? Eugene Schwartz with his deathly curious... "The sex food so potent, priests were forbidden to eat it" Josiah
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