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Old 07-28-2009, 10:32 AM   #1
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Default Attention Copywriters- What is your favorite headline of all time?

Hey Copywriter Warriors,

I was wondering if any of you would be willing to share your personal favorite headline of all time?

I just think it'd be a fun exercise!

Cheers,

Brad

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Old 07-28-2009, 10:51 AM   #2
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Frank Kern's Pipeline Profits System had a "Fast Mover Bonus" that came with this headline:

How To Make People Give You Money And Stuff.

It was followed by this:

Pay Attention Because This Sort Of Works Sometimes

Those just crack me up.

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Old 07-28-2009, 11:36 AM   #3
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Quote:
Originally Posted by CDarklock View Post
Frank Kern's Pipeline Profits System had a "Fast Mover Bonus" that came with this headline:

How To Make People Give You Money And Stuff.

It was followed by this:

Pay Attention Because This Sort Of Works Sometimes

Those just crack me up.
Those are good ones. I love Kern. I'm a huge fan.

His videos are so entertaining and he really knows how to speak. He talks about it in Core Influence as part of his Mass Control stuff.

Pretty sweet.

Cheers,

Brad

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Old 07-28-2009, 01:42 PM   #4
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Can you imagine the Money flowing from that towel of yours being unstoppable?

That was the headline that got me buying my first IM product back in 2005.

-Lakshay

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Old 07-28-2009, 02:56 PM   #5
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Default Re: Attention Copywriters- What is your favorite headline of all time?

This might freak you out, but here's one I wrote for the pet food industry:

What Do Dirty Chicken Feet, Syrupy Sugar and Contaminated Restaurant Grease Have to Do with Your Pet?

They're All Hidden Ingredients in the Food They Eat - Every Day!

Sherice Jacob - Web Design & Graphics Pro
eCover Design | Web Design| Follow Me on Twitter!
Buy My Book from Amazon.com Get Niche Quick!
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Old 07-28-2009, 09:53 PM   #6
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Default Re: Attention Copywriters- What is your favorite headline of all time?

FREE Beer Tomorrow!

Read it on a Tavern marque in Appleton, WI.

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Old 07-28-2009, 10:04 PM   #7
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Quote:
Originally Posted by CDarklock View Post
It was followed by this:

Pay Attention Because This Sort Of Works Sometimes

Those just crack me up.
I really like that a lot. And I always assume that headlines that I really like a lot will actually be useless.

Alexa Smith ...

... writes stuff that snaps, crackles and pops - even if it's only about cauliflowers.

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Old 07-29-2009, 07:53 AM   #8
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Quote:
Originally Posted by WordPro View Post
If You Want Closure In Your Relationship - Start With Your Legs

That was a book title by a rather famous womanizer, released a couple of years ago which I thought was very good, certainly a good attention grabber - all about relationships etc, if I recall correctly.
I love headlines like that. The curiosity/ironic titles.

There's a new book on the rise of Facebook that talks about sex, lies, and money with FACEBOOK

Needless to say I spent a bit of time reading it b/c of that title.

Cheers,

Brad

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Old 07-29-2009, 08:41 AM   #9
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Default Re: Attention Copywriters- What is your favorite headline of all time?

I still remember this UK Political Ad headline/slogan 30 years later:

"Labour Isn't Working"

The Poster that Won the Election -- Social Design Notes

Both the words and the picture combined to make a very powerful and emotive statement for 'change' (UK style!)

The ad itself nearly got dropped but for the Labour Party kicking up a fuss in parliament.
But they missed one very important fact - the ad photo was a fake...

...the fascinating story is on a BBC web page from 2001:
BBC News | UK | 'Epoch-making' poster was clever fake

Last edited by Mark McClure; 07-29-2009 at 08:57 AM. Reason: typo
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Old 07-29-2009, 09:34 AM   #10
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Default Re: Attention Copywriters- What is your favorite headline of all time?

My fave:


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Old 07-29-2009, 10:05 AM   #11
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Quote:
Originally Posted by Mr. Subtle View Post
My fave:


Hahaha that is great...where did you find this? Or is it a fake

Cheers,

Brad

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Old 07-29-2009, 10:26 AM   #12
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Quote:
Originally Posted by Brad Spencer View Post
Hahaha that is great...where did you find this? Or is it a fake
You must know me from the other board. (HAHaha)

It's not fake, in fact it's one of the most famous headlines of all time. You can find the actual page here:

Amazon.com: Headless Body in Topless Bar: The Best Headlines from America's Favorite Newspaper (9780061340710): Staff Of The New York Post: Books

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Old 07-29-2009, 08:04 PM   #13
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Default Re: Attention Copywriters- What is your favorite headline of all time?

READ THIS OR DIE

-Jim Rutz.

Thought About Offline Consulting?
Fiona - $5,500 + $600/m 1st Week... Anthony - $7k + $594/m... Liz - $12k 1st Month...
Rob - $7k + $800/ 1st Month... Scott - $45,000 in 3m... 20/yo Jock 6-Figure Client 2nd Month
Don't you deserve the same unfair advantage?
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Old 07-29-2009, 09:16 PM   #14
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Quote:
Originally Posted by Kyle Tully View Post
READ THIS OR DIE

-Jim Rutz.
Subtle.

Cheers,

Brad

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Old 08-05-2009, 05:15 AM   #15
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Quote:
Originally Posted by Kyle Tully View Post
READ THIS OR DIE
Adopt this dog, or we'll kill it.

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Old 08-05-2009, 05:16 AM   #16
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Quote:
Originally Posted by Kyle Tully View Post
READ THIS OR DIE

-Jim Rutz.








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Old 08-05-2009, 07:23 AM   #17
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Start Knitting Today

"Sell the Magic of A Dream"
www.DP-Copywriting-Service.com
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Old 08-10-2009, 10:37 AM   #18
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Enter the wonderful world of amazing live
SEA-MONKEYS
The real live fun pets you grow yourself
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Old 08-10-2009, 10:46 AM   #19
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Default Re: Attention Copywriters- What is your favorite headline of all time?

"Money Likes Speed"

- Carl Willoughby

Cancer, AIDS, Heart disease, Diabetes, Alzheimer’s...
Healed or Reversed within a few weeks?


Knowing the TRUTH is Real Freedom...
www.One-Minute-Cure.com
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Old 08-10-2009, 11:26 AM   #20
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Okay, this will sound lame compared to the previous but as a pure marketing headline you can't beat the classic: "They laughed when I sat down at the piano, but when I started to play..."

This is deceptively powerful.
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Old 08-10-2009, 07:36 PM   #21
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Quote:
Originally Posted by DavidO View Post
This is deceptively powerful.
Even today. Guitar World, October 2009:

They laughed when
I said they could have
Perfect Pitch
...until I showed them the simple secret
- and they heard it for themselves!

This one's been running more or less unchanged as long as I can remember. They did change the photo of the creator; from a weird semi-angelic thing with a tuning fork, to a scruffier unshaven fedora-wearing picture. I find it to be rather an improvement.

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Old 08-10-2009, 07:40 PM   #22
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Boy Eats Own Head
- National Enquirer

The life of a marketing nut...
Vince Whinnery's Blog
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Old 08-10-2009, 08:43 PM   #23
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Default Re: Attention Copywriters- What is your favorite headline of all time?

From the New York Post

Headless body Found in topless bar

Len Latimer
Copy-In-A-Box, an amazing Word Add-in Tool that adds Dazzle & Personality to your copy. My WSO
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Old 08-11-2009, 12:28 AM   #24
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Hello Everyone.

My first post here, need to jump in sometime.


“Do You Close the Bathroom Door Even When You’re the Only One Home?”

Psychology Today headline by Bill Jayme -

A little weird, but a great combination using intrigue and curiosity. It was a long running control for many years I believe.

JC
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Old 08-11-2009, 08:43 AM   #25
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Quote:
Originally Posted by DavidO View Post
Okay, this will sound lame compared to the previous but as a pure marketing headline you can't beat the classic: "They laughed when I sat down at the piano, but when I started to play..."

This is deceptively powerful.
I agree. Very powerful headline.

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Old 08-11-2009, 08:55 AM   #26
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Quote:
Originally Posted by RentItNow View Post
I agree. Very powerful headline.
Ya, I love that "They laughed..." headline.

It can be used for so many different products or services. I seen it a while go with a company that was selling carpet.

John Caples hit a home run with that one.

Best,

Bill


" You Are One Sales Letter Away From Being Rich " --Gary Halbert
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Old 08-11-2009, 10:37 AM   #27
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Some of the fun headlines are actually really funny!

Frank Kern's headline got me curious. Where can I find that sales page?

That headline was funny yet commanded a certain level of attention. Nice!

Regards,
Shaun
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Old 08-11-2009, 07:39 PM   #28
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Default Re: Attention Copywriters- What is your favorite headline of all time?

"Doctors Remove Baby's 2nd Head"

This was the subject in an email I did. Saw this at CNN - actually happened -the 2nd head was not alive or anything. I was afraid I'd gross everyone out. But I tied it in to a sales story about a little devil on one shoulder telling you to go ahead, and the little angel on the other shoulder telling you you had better wait- the idea was to get them to make a decision on an offer. Got only a couple complaints, but it was sucessful.

Len Latimer
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Old 08-11-2009, 10:02 PM   #29
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Quote:
Originally Posted by SRLee View Post
Frank Kern's headline got me curious. Where can I find that sales page?
It's not a sales page - it's from a series of PowerPoint slides he used at a 2006 seminar in Melbourne.

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Old 08-11-2009, 10:19 PM   #30
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Quote:
Originally Posted by CDarklock View Post
It's not a sales page - it's from a series of PowerPoint slides he used at a 2006 seminar in Melbourne.
I'm actually subscribed to his mailing list, and he is one of the guys that I look forward to receive mail from.

Last I watched his videos, I was stuck on the screen! He looks like Billy Ray Cyrus! He's way of talking was great too. He sounds perfect relaxed when presenting the videos.

Frank FTW!
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Old 08-11-2009, 10:44 PM   #31
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Default Re: Attention Copywriters- What is your favorite headline of all time?

I like this...

"The Secret of Making People Like You"...


Plenty of power headlines here...
Jay Abraham: 100 Greatest Headlines Ever Written

Jag
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Old 08-11-2009, 11:09 PM   #32
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Bad News or You Owe Me
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Old 08-20-2009, 10:07 PM   #33
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Works so good you'll wanna run home and SMACK yo mamma!

Loved that one:

On a WSO by Jeremy (of Jeremy & Don) for one of his boot camps

In the right place

"Smack" has gotta have potential somewhere in our copy, it's beautiful...

Super-Conscious Affiliate
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Old 08-21-2009, 10:20 AM   #34
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Default Re: Attention Copywriters- What is your favorite headline of all time?

I like this one of Halbert's...


"Wife Of Famous Movie Star Swears Under Oath Her New Perfume Does Not Contain An Illegal Sexual Stimulant!"

"You can have everything in life that you want if you
just give enough other people what they want."
~ Zig Ziglar

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Old 08-24-2009, 04:52 PM   #35
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Advertising Headlines That Make You Rich

This is a fantastic book by David Garfunkle, probably my best buy from Amazon.

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Old 08-24-2009, 05:42 PM   #36
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Default Re: Attention Copywriters- What is your favorite headline of all time?

"When is a diet pill worth $150 a bottle?"

I posted this somewhere else today, don't remember where, but the first time I heard it I thought it was the most brilliant headline I'd heard in a long time. Imagine making the extremely high price of your product the reason people should buy it.

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Old 09-15-2009, 05:28 PM   #37
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Ad for Gold's Gym membership:

"They Laughed When I Sat Down at the Piano...But When I Picked it Up!"

Edit: Can't remember where I heard that one so can't take the credit for it, but thought it was funny too. :-)

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Old 09-15-2009, 05:37 PM   #38
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Quote:
Originally Posted by DougBarger View Post
Ad for Gold's Gym membership:

"They Laughed When I Sat Down at the Piano...But When I Picked it Up!"
LOL

That's FUNNY, Doug.

Nice...

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Old 09-15-2009, 08:14 PM   #39
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Default Re: Attention Copywriters- What is your favorite headline of all time?

OMG that is too much! Best one so far..Cheers

Wanna know why another Sales Page is more successful than yours? Do you wonder what the secret formula is to have a sales page convert well? Guess what? Now you can
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Old 09-15-2009, 09:30 PM   #40
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Default Re: Attention Copywriters- What is your favorite headline of all time?

John Carlton:

Amazing Secret Discovered By
One-Legged Golfer Adds 50 Yards
To Your Drives, Eliminates Hooks
and Slices… And Can Slash Up To 10 Strokes From Your Game
Almost Overnight!

Any thing by John Carlton or Gary Halbert is good.
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Old 09-16-2009, 12:42 AM   #41
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Default Re: Attention Copywriters- What is your favorite headline of all time?

A few of my random faves...

- "We Don't Care that The Other Guy Does it For Free... And You Shouldn't, Either" (paraphrasing because I can't find the source...)
- "The Kind Mom Used to Use!" (ice bag drop-in ad, next to the photo)
- The Fast, Easy Way to Mend & Hem & Wear it Again! (has a nice rhythm to it... some liquid sewing product promoted by Billy Mays...)
- "Wind Defying Umbrella" - simple, to the point, and definitely piques curiosity.

Just a few

Take your product from idea to profit in less than 90 days! Work with me to develop and implement a step-by-step plan for success!
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Old 09-16-2009, 01:08 AM   #42
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Quote:
Originally Posted by BigVin View Post
Boy Eats Own Head
- National Enquirer
As far back as I can remember in my childhood, my
mother read that every single week. Naturally, being
a curious lad, I couldn't resist the headlines and stories.

I'm not sure that's good reading for a 10 yr old. Things
can get confusing, you know. Wondering what to believe. lol.

Now, I wish I saved every one of them. I don't know why.

Things about martian boys. Some guy from Europe marrying a
mermaid. lol. Stuff like that.


You don't have to like or love everything or everyone, not in the usual sense. Injustices and villains always abound during primitive times. You knew this would be true before you chose this life, just as you knew that the good and the beauty would far exceed the bad and the ugly.
Go where you're drawn, and dwell upon all that is good. ~ Mike Dooley
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Old 09-16-2009, 11:31 AM   #43
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Default Re: Attention Copywriters- What is your favorite headline of all time?

"Girls just wanna have Funds"

I thought that was pretty classic. Some great headlines in here

Wanna know why another Sales Page is more successful than yours? Do you wonder what the secret formula is to have a sales page convert well? Guess what? Now you can
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Old 09-16-2009, 01:47 PM   #44
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Default Re: Attention Copywriters- What is your favorite headline of all time?

"They Laughed When I Sat Down at the Piano...but When I Started to Play - They Shat Themselves."
ⓒ malcolm lambe


"By offending nobody, you impassion nobody" - Gary Halbert
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Old 09-17-2009, 08:16 PM   #45
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Default Re: Attention Copywriters- What is your favorite headline of all time?

"Most people are too busy earning a living to make any money"

Joe Karbo sold 2.7 mill. books "the lazy man's way to riches" at 10.00 each over 20 years ago with that headline.

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Old 09-18-2009, 02:43 AM   #46
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Quote:
Originally Posted by MarkAndrews IMCopywriting View Post
Did You Know That in 1914 Satan and his Demons Were Cast Down To The Earth and That is Why There Is So Much Trouble On The Planet Today! (Watchtower publication)

Blimey!

LOL Thats the BEST !!!! wow how funny is that. but i thought Satan was hanging out with jesus in the early 0's

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Old 09-18-2009, 02:48 AM   #47
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Default Re: Attention Copywriters- What is your favorite headline of all time?

"I NEED PEOPLE WHO AREN'T MAKING MONEY"

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Old 09-23-2009, 08:29 PM   #48
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Default Re: Attention Copywriters- What is your favorite headline of all time?

"winners have results, losers have excuses - whats yours?"

priceless...

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Old 09-23-2009, 09:44 PM   #49
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Default Re: Attention Copywriters- What is your favorite headline of all time?

Here's a Halbert headline I like ...

High School Student Loses Almost
600 Pounds and Now Devotes His
Life to Helping Others Get Skinny!

It tells the story of a person who went from a tragic circumstance to one of triumph and purpose in life.

Arouses strong curiosity plus implies a benefit.

Alex
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Old 09-24-2009, 09:50 AM   #50
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Default Re: Attention Copywriters- What is your favorite headline of all time?

anyone remember some of the "who else wants to...." headlines ?

How To Explode Your Online Income x 67 Times!
You Are About to Experience the VIRAL EFFECT!!!
Get Your Ad Sent to 55,000 People RIGHT HERE
Who The Heck Else Wants 10,000 FREE Top Banner Impressions?
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